Can you imagine the amount of sales opportunities that a company can lose by not investing in SEO packages for small business to get higher web positioning?
Currently, it seems difficult to think that a business decides not to show up in search engines to increase its visibility, but the truth is that SEO for companies has acquired vital importance due to the incessant use of the Internet by users, especially through mobile devices.
This is why more and more businesses are deciding to hire the services of a company or agency specializing in organic positioning to adapt to the digital environment and increase their online presence.
Do you want to know what are the main advantages of SEO for companies and why it is so important to bet on organic positioning to boost sales?
Keep reading this article and you will find the main keys that we have detected after working with dozens of companies that have trusted us to take care of the natural positioning of their websites.
If you want to learn more tips on positioning for companies, you cannot miss these posts:
In any case, let’s start with the post, I am sure you are going to like it!
What is SEO for business?
Basically, it consists of the organic positioning of a company’s website in search engines to increase its visibility and attract users through valuable content that meets their needs at a certain time.
You might think: “Great, but how can a company position itself in Google and other search engines to increase visits to its website?”
It would really be quite complicated to explain in detail the actions to follow to improve the natural positioning, but simplifying it a lot, it is a series of techniques divided into SEO On-Page (optimization actions on the web itself) and SEO Off Page (actions outside of it), which, once implemented following a correctly planned strategy, help to position certain keywords related to the sector in which the company is dedicated to search engines.
What are the benefits of executing a business SEO strategy?
There are many benefits a company gets when deciding to bet on the positioning of their website in search engines.
It is undoubtedly essential to be present in the digital field if you really want to be close to the users interested in your products or services – since otherwise, you would be losing a large number of sales opportunities.
Among the advantages offered by basic SEO packages for business, I am going to highlight a few below:
Content focused on the target
It increases the business visibility through valuable content for the target audience that is interested in the products or services offered by the company (target) and attracts qualified traffic by positioning specific keywords.
This means receiving on your website most likely users that are truly interested in what you sell, increasing the chances of conversion as a consequence.
More clicks are achieved
When it comes to clicking after performing a search, users generally find organic results (SEO) more reliable than paid ones (SEM).
94% of the global total clicks in the search engine result pages go to organic links.
The cost of SEO for business is usually stable and does not depend on the number of visits received or the sales achieved.
Although in the initial stage the cost may be higher due to the time required to begin to achieve results, in the medium-long term it is a much cheaper channel than any type of online advertising.
Unlike SEM (advertising on Google) or specific campaigns on social networks, SEO allows constant positioning through continuous investment.
This is especially beneficial for those keywords that have high competition and a high volume of searches, since positioning these keywords through paid ads would trigger the investment made.
Stand out from the competition
Thanks to the use of fragments or symbols both in the meta titles and in the meta descriptions, it is possible to stand out from other competing companies and thus get more visits to the web and also improve the CTR (Click Through Rate).
How much should a business invest in SEO packages for small business services?
This is one of the million-dollar questions in the digital marketing field and one of the ones we usually hear the most in our day-to-day.
The truth is that a large number of factors influence when it comes to knowing the approximate budget to invest in SEO service, so it is very difficult to say the specific figures.
But if you want to know the services and factors that influence the price of SEO packages for small business, in our website page on SEO services , you will find very complete information that can help you get a rough idea.
Of course, depending on the available budget and the desired scope, the investment can vary considerably.
How much should you invest in
Should you mostly opt for Off-Page SEO or On Page SEO packages?
This is another question that a large number of companies ask us when they contact Serendipity Marketing when they decide to improve the positioning of their digital project.
And our answer is always the same: it is not advisable to neglect neither aspect of SEO but to carry out a combination of both to gain greater strength in search engines.
Actually, the ideal way would be to start with the optimization of the web “from its inside” which means taking different important actions such as improving the loading speed, creating valuable content, placing the HTML headers (H1, H2, H3 … ), the repair of broken links, the generation of a clean and tidy sitemap.xml, among many other On-Page factors that influence the positioning in Google and other search engines.
Once the main On-Page actions have been completed, it would be the ideal time to get inbound links with the aim of further increasing traffic, as well as increasing the authority of our domain.
Remember that within an Off-Page SEO strategy, it is preferable to opt for the quality of the links over the quantity, since Google increasingly takes this factor into account when positioning the different websites.
Likewise, those links from websites that deal with a similar topic also acquire special relevance, since Google also considers the context and relates both pages interpreting that the destination page is of interest to the user.
Therefore, in SEO for business, what’s mainly recommended, it’s to carry out a combined strategy between On-Page and Off-Page with adequate planning and execution of actions in order of priority, depending on the current characteristics and conditions of the web.
Getting affordable SEO packages for small business: a service with a growing demand
Disputing the top positions in search engines against other competing companies becomes a more complicated task over time because more and more businesses are betting on natural positioning to achieve greater visibility and attract more users to show them the products or services they offer.
The time has come to say goodbye after showing you the main characteristics and factors that influence SEO for companies.
Serendipity Marketing is a leading SEO Agency, supporting businesses internationally to rank on Google’s first results page.
Our unique approach, which mixes marketing strategies with psychology science, allows us to target and attract higher percentages of qualified traffic, increasing your conversion rate.
Rely on an expert SEO Agency, such as Serendipity Marketing, to get efficient SEO packages for websites and rank on Google’s first results page in a short time.