About us


Thinking about a digital marketing agency often means thinking of someone managing your digital platforms and making decisions based on assumptions.

Someone who applies the same standard strategies to whatever brand they work with in the same way.

Fact is that a similar approach doesn’t work anymore.

Every business is unique, and so is their target audience.

We know there is a much better way to drive real profit growth - which is supported by data and evidence.

Make It Happen is our motto – Serendipity!

Your business growth doesn’t happen by accident.

It happens with Serendipity!

Our Management Team

maria profile web min

Maria Lafuente Soria
Co-Founder & CEO
CMO (Marketing Officer)

stefano profile web min

Stefano Fracchiolla
Co-Founder & Co-CEO
CPO (Psychology Officer)

“Our goal is to deliver tangible results to businesses of any size through a marketing communication that has shown to be working in any industry. Our mission is to make brands feel like they are working with someone who truly understands them and is able to build solid relationships with their customers through profitable digital marketing experiences.”

How it started

Maria and Stefano launched Serendipity Marketing in 2019, as a new generation digital marketing agency able to deliver high results through digital marketing experiences supported by evidence and data.

In such an overcrowded digital world, traditional marketing and communication often don’t deliver the results businesses and marketers expect from their investments.

This is what moved Maria and Stefano to merge their knowledge and create a new customer-centric methodology – the Ultimate Triumph System (UTS©).

The brands we work with and their audiences are always the centre of our work. We adapt to businesses, not the opposite. We shape our proven strategies around you, and that's the secret of our success.

This unique approach, supported by psychology science, caught almost immediately the attention of businesses and marketers all over the world.

How it is going

What started as a young agency rapidly grew and in 2020 Serendipity Marketing opened to other two business sides, alongside the Agency – Consulting and UT Academy.

This business setup has helped us grow rapidly and give us the chance to support businesses and marketers through additional solutions.

At present in 2023, we offer digital marketing solutions is in 3 different languages – English, Spanish, and Italian.

Our Team is growing and based remotely in different locations – United Kingdom, United States, Europe, Asia, Australia, and South America.

Magazines like Forbes, Yahoo Finance, and Disrupt speak about us and our Methodology.

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