There was once an advertising campaign that was simply saying: “If they don’t see you, you don’t exist.”
Quite simple but very straight forward, isn’t it?
Just a few words are enough to address a huge reality.
When it comes to wanting to grow your business, you must increase your brand visibility and awareness.
There are billions of people searching online every day for information and products or services. It’s safe to assume that, among this huge number of people, there is your target audience as well.
However, when someone looks for information related to your business industry or the products and services you sell, where does your website rank?
I am sure you are aware of the importance of your page to be on the first results page. But, just in case you are not fully convinced of how your business growth depends on it, take a look at these statistics:
75% of users don’t go past the first search engine results page.
92% of the total clicks go to those websites found on Google’s first page of the search results.
An efficient digital marketing strategy always comes with SEO service UK optimisation to make your website fully responsive and rank on search engine first results page.
Imagine how many new potential clients will land on your website when they search for keywords related to your business if Google perceives your website as rightful to be shown as one of the first results.
This is how you can increase the traffic to your page and your conversion rate.
What makes an SEO service UK efficient?
Various are the factors that make SEO optimisation efficient.
As per any other digital marketing service, the very first step is to design an effective strategy based on your business and your target audience.
All the following steps have to be completed strategically and keeping your specific potential clients in mind.
The deeper you know your target audience, the easier creating an efficient strategy becomes.
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1. Analyse Your Competitors
The first step is simply to identify your principal competitors by any relevant factors, such as industry, keywords, location, etc.
A competitors’ analysis will help you discover areas where your competitors are doing good and weaknesses that you can benefit from.
Any good competitor analysis should include the following activities:
Keyword Analysis: Analysing the keywords your competitors use is surely critical. You can use keyword suggestion tools such as Google Keyword Planner to find keywords that your competition is using as well as ones with less competition.
Link-Building Analysis: Link-building is vitally important for improving a site’s SERP rankings. Search their origin, numbers, and the anchor text they have to see how your competitors are performing on this front. You might contact those websites to see if they can provide backlinks to your site as well.
Content Analysis: Analyse your competitors’ website content. How often do they share new content? What is the length of their blog articles?
2. Choose the keywords you want to rank for
Which ones are the keywords you want your potential clients to find you with?
If you are starting with your SEO optimisation is recommended to use long-tail keywords as they have less competition.
However, the choice of the keywords should be based on the competitors’ analysis and your specific target audience’s behaviour and driving emotions for their behaviour.
3. Analyse And Create Backlinks
Backlinks are definitely one of the main factors of efficient SEO Optimisation. However, not all of them are created in the same way. Some of them will naturally perform better than others.
So, you will want to analyse the ones your website has and remove the ones who are not adding any value or are penalising your ranking. On the other hand, you will want to create new ones to create more connections and boost your SEO optimisation.
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4. Optimize for Mobile
Since Google launched its new algorithm “Mobilegeddon” mobile responsiveness has never been this important. You need to make sure that your website loads correctly on all devices, no matter what their sizes.
If you don’t do this, search engines perceive your website as something not worth to be shown on mobile phones and similar devices, reducing your visibility chances.
Using a stripped-down form of HTML, Google shows that AMP optimised pages load up to 85% faster. So, if your website is not optimized for mobile yet, this is a step that you will want to prioritise.
5. Use Secure HTTP
Using Hypertext Transfer Protocol Secure (HTTPS) for encryption is surely beneficial for your SEO optimisation:
Security and Privacy: Securing communication between users and your servers, results in a higher level of trust from both your users and from web browsers.
Improved Ranking: By increasing your website trustworthiness, you can expect to see an improvement in search rankings. Google is more likely to recommend secure websites in search results.
6. Page Speed Optimisation
Internet speeds constantly get optimised and increased. Therefore, your website should match the expectations internet users have about website performance. According to a study by Adobe, 40% of users leave a website if it takes long to load.
There are multiple factors on your website that you can optimise to make your website loading faster. For example, you can use high compression for images to significantly reduce their weight and your load time as a consequence.
7. Use Structured Data
Using structured data basically means formatting your website’s code into a uniform layout. When search engine crawlers list your website, they will be able to pick up a higher amount of data as it was settled up in an “expected” format.
To help with this task, search engines have placed the open-source Schema.org. It has all the code conventions and standards to help structure your website and make it more “crawler-friendly.”
How can you get it for your business?
By now you may already understand how SEO service UK optimisation is incredibly efficient for any business, but, on the other hand, it is a very complicated task.
It is not just selecting a couple of keywords in your copy and having Google showing your website on the first results page. It is much more than only this.
Multiple are the tasks to manage at the same time and the updates to make to show constant activity.
SEO is a competition. Once you are on the first results page you cannot stop there. If you do so, there will be other businesses that, at some point, will do better than you and will take your place on the first results page.
If you want your website to be on the first results page, what you want is to do better than the businesses currently displayed on the first page and take their place.
You may decide to manage your SEO optimisation by yourself. However, you have to bear in mind that, for such a complicated task, it will easily take a few years to gain mastery. And, considering that you are already running a business, I am not sure that this is something that you are ready to afford.
On top of this, without enough experience, it’s very easy to make mistakes. If you don’t manage SEO with mastery, it’s common to realise the mistakes when it’s too late and the website crashes or gets penalised by search engines. And I am sure this is not what you want for your business.
On the other hand, you can rely on an expert SEO agency London like Serendipity Marketing to make sure you have an efficient SEO strategy and have your website ranking on search engine first results page. Their team is highly specialised and has all the resources to manage all the factors that an efficient SEO optimisation requires.
Our digital marketing agency London takes the time to learn your business and study deeply your target audience, getting to know hidden psychological patterns that will make your SEO strategy more efficient.
With a leading SEO agency London like Serendipity Marketing, you can just take your worry away from your mind and watch your website ranking stable on search engine first results page.
Digital marketing services from Serendipity Marketing
At Serendipity Marketing, as a leading full-service digital marketing agency London, we are expert in designing and running an effective branding strategy specific for your business. From setting up the strategy around your specific target audience and brand identity to managing and monitoring any single aspect of the whole campaign.