SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

There is no secret; if you want to increase your leads and sales, and grow your business, you must invest in marketing. In a world that is getting more and more digital, digital marketing is the gateway for your company to increase its visibility and reach new leads that are interested in your products or services.

By looking into digital marketing prices, you can understand better how much it will cost your business to run an efficient campaign. There are lots of services out there, each one with a different price.

On this page, we want to provide you with information about the cost of efficient digital marketing – marketing that actually gives the results you are looking for – and how to choose the right digital marketing agency for your business.


Marketing consulting services cost: How much does it cost to run a digital campaign?

As you get to know more about digital marketing, you may wonder how much it will cost to run an efficient campaign. The reality is that the cost of digital marketing depends on the strategy implemented and the circumstances surrounding those strategies.

Let’s take a look at each strategy to see how much it effectively costs for small and medium businesses:


1. Web design

Having a functional website is critical to your business growth. If you want to make a strong positive first impression when visitors land on your site, you must invest in it. Clean and professional design and layout that induce a sense of trust and stimulate the right emotional impact will lead your business to achieve its goals.

The cost of a functional website gets divided into the initial start-up cost and maintenance costs. To build a website with an efficient strategy implemented, it ranges from £1,000 to £15,000 for a customized website. Companies that need more elaborated websites can expect to go beyond £15,000.

Once the website is live, you must expect to pay between £50 to £2,000 a month for website maintenance.


2. Social Media Consulting Services

Social media marketing is a great tool to increase your business visibility and connect with your target audience. There are several social media platforms you can benefit from. Facebook, Twitter, Instagram, Pinterest, and LinkedIn are just a few examples. All of these platforms give you the chance to market straight to your audience.

Social media marketing offers both organic and paid options. You can, for example, choose to engage and retain your audience through organic posts and reach new leads through paid advertisements. It’s an incredibly efficient way to grow your business visibility and loyal followers.

Social media marketing costs vary from £900 to £20,000 per month, depending on the number of platforms you use and how many posts/ads you want for your campaign.


3. Search engine optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to improve its ranking in search engine results pages. Considering that there are over 5.5 billion Google daily searches and that 75% of them don’t even look past the first result page, SEO results crucial for your business growth.

You will gain new relevant leads and increase your business conversion rate by investing in SEO. Efficient SEO cost varies from £600 to £2000 per month.

The cost depends on your digital marketing packages and the services included. If you need more comprehensive SEO services, you are going to pay more for your package. It might need extra services like page speed optimization or copywriting.


4. Content marketing

Content marketing helps your business reach a wider percentage of the target audience and engage them. This means increasing your business visibility and, if it follows an efficient strategy, constantly generating new leads and sales.

When you use content marketing, the principle is to share with your audience valuable the information that they are looking for on the Internet. People are most likely to buy when they feel like they learned something, instead of when they get told to do so.

This method is beneficial for your business because it is a great opportunity to help your audience by providing them with helpful information, building in their mind the idea of you as a trustworthy authority in the industry. By doing this, you also prove your business as knowledgeable raising its credibility. All of this will lead more people to choose your business over the competition.

Content marketing involves blog articles, videos, infographics, e-books, and more. The cost for small to medium businesses varies from £300 to £15,000 per month, depending on the strategy and quantity of content created.


5. Email Consulting Marketing

Email marketing is one of the most helpful digital marketing services. Considering that email marketing has a potential return on investment (ROI) of 4400 per cent, it is one of the most used methods by businesses and marketers! Using this method, not only do you get a high ROI, but you have a more personal and instant connection with your leads.

Email marketing cost ranges from £300 to £2,000 per month, depending on the number of emails you need to be sent monthly, and additional services you may need, like email design. Commonly, email marketing is a very cost-effective solution for your business.


6. SEM consulting – Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is an advertisement form that allows you to reach a higher number of relevant leads through search engines. These paid ads appear at the top of the search engine results pages, right above the organic listings. They are marked with the word “ad” to show paid content.

Considering that PPC visitors are 50% more likely to convert than organic visitors, these ads are excellent for attracting potential customers who are already ready to purchase. You are basically going to attract visitors who just need to find the right solution to their problems.

The average cost to run a PPC campaign varies from £2,000 to £10,000 per month, depending on your budget and the number of ads your strategy involves.


7. Voice search optimization

Voice search optimization is a new marketing tool that helps your business reach your target audience using voice search microphones present on digital devices. It involves iPhones, Amazon Echo, and Google Home devices. More and more people nowadays use these devices to find information through verbal searches.

Voice search optimization cost varies from £500 to £2,000 per month, based on the amount of work needed.


8. Video marketing

Video marketing is another valuable way that can help your business to reach and engage new potential customers. Video platforms like YouTube have been increasing their popularity, and videos have become an effective way to market to your target audience. They are extremely valuable for delivering a large amount of information quickly.

If you decide to invest in video marketing, the cost varies based on the type of project. It ranges from £1,000 to £50,000, depending on how big and elaborated the video project you’re creating is.

What should you expect from a digital marketing agency?

Now that you know how much efficient digital marketing services cost, you have to understand what to look for with digital marketing agencies providing them. You want to ensure that the price you are asked to pay is fair for what you will be getting in your package.

As you look at different digital marketing companies, here are three areas that you will definitely want to analyse:

1. Deliverables

The very first thing to look at is what you are going to get in your package. As you look at different digital marketing packages, compare them to see what is included in each of them and what is not. It’s important to know exactly what you are going to pay for and if that price is reasonable for what you will receive.

Overall, you will want to rely on companies that show clearly what is included in their services. It’s important to see this information upfront so you can justify the cost.

2. Price

The services prices are another important thing to consider when it comes to choosing the right company and the right package. The company you decide to partner with must work with your budget. As you search for different service packages, compare their prices for the services they offer.

This is often a challenge as many companies hide their digital marketing prices. Many companies force clients to get in touch with them to get information about their packages. This, unfortunately, often leads to overpriced quotes and hidden fees.

When instead a company has transparent pricing, you know already what you will need to pay to get their packages, without having surprises. The price may only vary if you need extra work not covered in the package price. Regardless of this, you’ll still have a good idea of how much you can expect to pay.

Therefore, focus on companies that have clear pricing. You will get a fairer deal and feel more confident about your company being honest with you and your business.

3. Methods

Many companies use a one-size solution for everyone. They think they can use the same methods and strategies for every business, regardless of their industry, size, or company goals. You can agree that these are important aspects to be considered when wanting to help someone reach their goals. Therefore, if you want to get the best results for the money you spend, you have to focus on companies with a bespoke approach.

A one-size approach doesn’t work for every business. Your company is unique, and, as so, you need a bespoke digital marketing campaign specific to your business.

So, focus on digital marketing agencies that offer a bespoke and customized approach. These agencies will take the time to get to know your specific business and ideal customers to create a custom digital marketing package that works for you.

What is a fair price for online marketing?

As you could notice from the price ranges above, digital marketing varies in cost. It is hard to know what a good price is for your digital marketing budget as the costs range widely.

If you invest a too small amount of money in your digital marketing services, your ROI will suffer because the budget is not enough to generate a good return. When, instead, you spend too much, the risk is wasting money, not getting a significant ROI in return.

How could you then find the right balance when paying for a digital marketing package?

It is usually advised to invest 15-20 percent of your resources in marketing. However, your budget can also depend on internal company circumstances like your products and services, your competition, how easy or hard it is for you to find new clients, brand awareness, and more.

Your digital marketing costs also depend on factors related to the digital marketing agency. Let’s take a look below:

1. Marketing of consulting services’ experience

Digital marketing agencies, as per any other business, have different levels of experience. The experience will influence the cost of digital marketing.

A more experienced agency will charge slightly more. Their experience gets included in the digital marketing packages they offer.

Usually, a more experienced agency will lead your business to achieve higher results. They have proved their knowledge and ability to achieve clients’ goals and help them grow their businesses.

A more experienced digital marketing agency will know how to drive a higher ROI for your business. For this, the extra cost these agencies ask is worth it for your business.

2. Strategy complexity

Depending on the company’s needs and goals, you may need a simple strategy or something more intricate. Therefore, when you are searching for digital marketing companies, you need to consider your strategies’ complexity.

The more complex the strategy your digital marketing campaign needs, the higher costs it will require. Basically, it depends on the amount of time and resources your digital marketing agency will need to put in for your campaign. Aggressive strategies need more work, resources, and teamwork.

You are going to pay more because you are going to get more. This is something that you will need to keep in mind as you look at different agencies.

3. Consulting Services Marketing

The nature of the services affects the cost as well. Agencies have different pricing systems for different services.

Also, some strategies don’t have a regulated price. For example, agencies can charge whatever they consider suitable for SEO. It means that people can charge significantly more for these kinds of services.

As for other services, the cost will change depending on the intensity, duration, and resources of your campaigns.

How can you choose the best social media consulting company for my business?

As you look around for the best digital marketing agency, you will definitely find many different options. With so many possibilities available, how can you choose the right one for your business?

Here we are going to drive you through four ways to find the right agency for you:

1. Check out their pricing

Firstly, take a look at the agency’s pricing. It’s important that you see whether the agency is within your budget or not before going any further. Otherwise, you could find surprising fees that you were not expecting.

You have to check out different agencies to see how much they charge for the services you need.

This may be a tough challenge as many agencies hide their prices, which makes it a frustrating process for your business. However, it might be worth it, in the end, to contact the agency about their prices before doing further research.

Overall, it is recommendable to stick to agencies that have transparent pricing, showing their prices on their website. These agencies will be open and honest with you about what you will be getting in your packages. This makes this kind of agencies the best ones to work with. It basically means that they most likely don’t have any hidden costs or fees, and they value being honest with their customers.

2. Look at previous customers reviews or testimonials

As you search for the right different digital marketing agency for your business, take time to check out the reviews or testimonials they have from previous clients. This is a gateway to understanding a marketing agency’s experience. It is a highly valuable way for your business to see your digital marketing agency’s expertise.

You may find that a digital marketing agency doesn’t have previous experience with your specific industry. However, that does not mean they shouldn’t be considered. In this case, look for diversity in their profile and see if they work with different industries.

If they do, they are worth your consideration as they have the experience to achieve results in multiple different industries. It is a sign that they take the time to learn about new industries and run successful campaigns.

Diversity is a valuable indication of an agency’s willingness to work with clients from all backgrounds!

How much should you invest in Digital Marketing?

3. Meet their team

Another important you will want to consider is the team. You will want to choose an agency that has friendly and pleasant staff. You can get a feel for this after talking to them on the phone.

If you decide to rely on them for your digital marketing campaigns and needs, you will need to communicate with them a lot. Therefore, it is very important to choose an easy to contact, easy to talk to, and a professional team.

4. Know how they communicate

Communication is the key to growth and success. When you’re searching for the right digital marketing agency, look for one that communicates well with their clients. If you’re going to invest your budget into developing your digital marketing strategies, you want an open line of communication.

Your digital marketing agency should know how to communicate with you and your business. They should give you various options to contact them and let you know who to contact. The best digital marketing agency provides your account with a dedicated account manager that you can contact directly.

The right company will keep you fully updated about your campaign, and they will have the knowledge that open and fluent dialogue is key. You should be able to ask questions and address concerns and get them cleared up almost immediately.

If you want to get the best digital marketing package for your business, then you should definitely consider great communication as something that comes included in the package.

Digital marketing services from Serendipity Marketing

If you’re looking for the right agency to run efficient digital marketing for your business, there is no need to look any further than Serendipity Marketing. Our team of specialists will help you create an efficient campaign specific to your business to achieve its goals.

Our Digital Marketing Agency offers various services to fulfill your needs.

We offer a variety of different services to help you create and run the right strategy for your business needs. Do you know what the best part is? You will be able to keep track of everything in one single place instead of using multiple companies. This will allow creating a more adhesive campaign for your business.

We also offer open and transparent pricing. Our agency believes that you should know exactly what you are getting and how much it will cost.

When you work with us, you get a dedicated account manager so that you will always know who to contact if you have any questions or concerns about your digital marketing campaign.

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