SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Before the pandemic, a lot of businesses were still in a position of completely ignoring online or digital marketing and they just relied on the foot traffic of people walking by the store.

But once a pandemic started in lots of countries, they decided to go down into a lockdown and basically put a full up to a lot of these businesses, which sucks.

And a lot of them either went out of business or they had to learn marketing. And the ones that learned marketing got good at it, it translated into success and more money.

So, if marketing in general and digital marketing, in particular, was already booming in early 2020, they're now at peaks and they're going to keep getting bigger and bigger.

If you want to ramp up your marketing skills to leverage that trend, then how do you know which websites are the most reliable places to learn that and use the skill?

Because if you actually go to the wrong place to learn marketing, it can actually hurt you.

And that's the big problem with learning marketing today.

Many websites try to convince you that they know what's best for you. And they really don't offer much.

What we mean is that universities from colleges charging $997 to even people saying that eBook for 997 when you can just get that stuff for free. After all, there are two main things that you need to avoid when it comes to learning marketing.


Hi there, and welcome back to Serendipity Marketing Blog. We're a digital marketing agency with the mission to help small businesses grow by applying psychology to their marketing strategies.


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Now, let’s go through the two main things that you need to avoid when it comes to learning marketing.

The first is the very academic away. This is totally disconnected from what the market will ask you.

Secondly, you don't want to be learning marketing through generic advice. Generic advice is somewhat helpful. Maybe can help you understand some concepts but it's not going to really teach you how to execute.

And we've seen people go through both and they're just a waste of time.

So let's dive into the five sites:

Google's Fundamentals of Digital Marketing

There's Google's Fundamentals of Digital Marketing. It's free with a certification. If you're getting started in digital marketing and you want to learn from one of the most reliable sources out there, this is a course for you.

It comes with 26 modules, there are so many. We can't even hold up our hands with the number of fingers we need.

That's a lot of modules spanning from marketing planning to paid ads, to social media marketing to local SEO even video marketing. It'll offer a broad overview of everything that you need to know to get started.

It offers IB a credit certification and only takes 40 hours.

By the way, have you subscribed to our newsletter? That's the best way to stay up to date with the latest in small and medium business marketing. Be sure to do that here.

Optinmonster Digital Marketing Training 

The second one for you Optinmonster Digital Marketing Training and it's free. This course is focused on one area where we created the most business results for Serendipity Marketing and our clients.

And that is email marketing. Email marketing is an incredibly helpful tool for your marketing arsenal. Even if your know the basics, you can't really skip email marketing.

Something is better than nothing when it comes to email marketing, learning the advanced stuff is even better. It doesn't have any type of certification but the value you get with the lessons is well worth it.

UT Academy by Serendipity Marketing 

The next one, of course, is Serendipity-marketing.com Courses. If you go to the Academy section on Serendipity Marketing there's training on digital marketing, social media, Facebook or Instagram or Twitter or LinkedIn, advertising, copywriting, persuasion, etc.

There are literally courses on everything.

And we haven't decided if we’re going to do workshops yet but if you're interested in us doing free workshops, let us know in the comments.

And if enough of you say, yes, we'll consider doing it.

How much should you invest in Digital Marketing?

Copyblogger's Internet Marketing For Smart People

The next one, and this is number four, is Copyblogger's Internet Marketing For Smart People.

This is a great course because it integrates a few skills into a framework for you to build an online business, from content marketing to direct response copywriting.

It'll help you get the best fundamentals that you need to capture people's attention. Because did you know that a human's attention spend is less than a goldfish is?

You need that copywriting course, beyond that, it'll help you reach new audiences and target in many new effective ways because it teaches you how to persuade people with words.

And this course has been around since 2006 where more so copy blogger has but they keep updating it and releasing new stuff.


If you need help with your digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

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