When you see all these people making millions of pounds from their business, making it look so easy, it is normal to start thinking that if you copy them, you can somehow get the same. So, in this article, we are going to break down for you the truth about funnel hacking.
Is it really possible to copy someone else's sales funnel and business model and get the same results?
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
There are a lot of people nowadays who say that you can copy someone else's funnel, take the exact thing and then you're off into the races.
We are sure you bumped into some account or ads that were like “copy and paste sales funnel, ready to use and to explode your sales”.
And, if you can do that, can you make millions like all these people too? Well, the reality is no.
And let us explain this. Just because you copy someone's funnel, doesn't mean you're going to do as well as them.
Sometimes it's their personality, sometimes it's their voice; there are other factors that you can't control.
Sometimes they're better at driving traffic. If you don't have the traffic going to your funnel, you're not going to make any money. It doesn't matter if it's identical to their funnel.
So, if you want to create a business that does well and you want to copy or use someone else's funnel, how should you go about it?
Don’t just copy the funnel
Well, the very first thing about funnel hacking is that you shouldn't just copy their funnel. You can take inspiration from that funnel but then you’ll want to adapt it around your brand and your target audience.
You cannot just copy it and sit down waiting for the results you are looking for to happen.
What you want to do is to look at their funnel and understand why they created it like that.
Do they have up sales and down sales? What are the up sales and down sales? Do they help people get the results faster?
If they don't, then you want to make sure that your funnel has up sales and down sales that make people get the results faster.
By understanding the funnel, and the journey that you're taking people through, you can get a better understanding of what people want before you sell them.
If you don't know what people want why they want that, and how they feel about it, no matter what funnel you're going to copy, you're not going to do well.
Alright, now before we move on with the next funnel hacking tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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Is your audience really related to theirs?
The second thing you need to look at is how relevant are your readers and your visitors versus theirs?
Are they really related? Are they not that related?
If they're really related, there's a higher chance that you won’t need to change much of their funnel.
Even though, being your brand different than theirs, you always have to amend the funnel and make it bespoke to your brand’s values and tone of voice.
If they're not that related, copying their funnel will most surely not work.
Now, the third thing you want to look at is if you can sustain the ad cost. Most people who are using funnels are leveraging YouTube ads, and Facebook ads and surely you can also do the same.
And again, if you spy on their ads and you create the same ones, there's no guarantee that it'll work right away.
They may have things like Lookalike Audiences that you don't have uploaded. All these things impact their ROI, and it may make it harder for you to generate the same ROI from ads.
Now, it doesn't mean you can't get to where they are.
Do you have the cash flow to sustain it? It may take a few months before you can get there and if you don't have the cash flow to sustain it, copying their funnel in most cases won't work.
And last but not least, talking about sales funnel hacking, just copying blatantly is a bad idea because it takes a lot of work and a lot of time to copy someone.
You need to look at their marketing and their funnel and start taking little segments of it and test it in your business.
If you find that it's working, then you know that you can do more of it, you can copy them more.
It's all about doing things like adding the up sales, the down sales and if they have that and you know it's working for them, that could be the first thing that you test.
If you find that they're doing webinars and that's working really well for them, the first thing you could test is just throwing up a simple webinar.
It doesn't have to be as complex as theirs, doesn't have to convert as well, but if you find that your audience likes a webinar and it's converting, now you know that part of the funnel, that tactic works for your audience as well.
So, as long as, you implement those tips, you could take inspiration from someone else's funnel and have a good shot at generating an ROI.
If you need help with optimizing your sales funnel to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.