Getting higher sales is probably one of the most common objectives in business. Ok, let’s take off the probably. It is the most common objective as sales are the fuel that feeds the business engine and makes it move forward.
In this article, we are going to break down for you the best strategy to increase sales using 3 proven digital marketing tactics. The second one, actually, is going to blow your mind.
But not just this. We are going to tell you how you can do it in the quickest time possible.
So, read until the end to make sure you gather the whole information and you0ll then be able to correctly implement them in your business and see much higher results as quickly as possible.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s get straight to the point.
Method 1: Promote your products in online groups and forums
Online groups and forums are great places to engage with customers on a personal level. Plus, 20% of English people recommend their favourite products in forums.
What’s more, around 33% of marketers choose to market their brands on forums to reach a bigger audience within a specific niche.
The bottom-line? These places present a great opportunity to get your products out there and in front of the people who will be most interested in them. They’re also great for testing new products to see if they resonate with your market.
So, how can you use forums and groups to sell products? Well, you can market your products in an existing forum or Facebook group in your niche. But remember: the first rule of online marketing is to never spam people.
So, if you choose to promote your product in an existing forum or Facebook group, go easy on self-promotion. In these groups, relationships come first, and sales come later.
But, if you want to sell products fast, start by promoting them in existing Facebook buy-and-sell groups. For best results, you’ll want to focus your efforts on higher quality buy-and-sell groups.
How? First, try to find groups that are active, and without too much spam. Do some research: How many members are in the group? How often are people posting? And how much engagement do the posts get?
If the group seems like a good bet, look at what types of posts perform the best. Then, you can incorporate those winning elements into your own posts.
Also, make sure to read any group rules before sharing promotional posts to avoid getting banned from the group. This is a strategy that can get you sales fast, but it’s also a strategy that can work well over time.
So, don’t spam the group all at once. Instead, try to build good relationships by engaging with other people’s posts.
Also, once you find groups that work for you, create a spreadsheet to track your activity and hone in on what works.
Method 2: Facebook Ads
Whoever your target market is, you can almost guarantee they’re on Facebook. Why? Because Facebook has more than 1.55 billion monthly active users. And most of those users check their Facebook pages multiple times per day.
But that’s not even the best part. Facebook’s true power lies in its ability to target your ideal customer.
People share so many details of their lives on Facebook that you can create super-specific ad campaigns just for them. You can target demographics, interests, and behaviours.
Let us give you a quick example. Let’s say you sell cycling accessories for road racing enthusiasts. You don’t just have to target men or women in their 20’s. You could target men between 22 and 27 years old, who live in England, have a strong interest in road bicycle racing, and particularly like other cycle brands like Specialized and Trek. This is incredibly powerful.
To take full advantage of it, however, you need to know exactly who your target customer is.
That way, you’ll be able to cut through the noise and reach them with well-designed Facebook ads.
This marketing method can drive immediate results.
Now, let’s run through the four key elements of a winning Facebook ad.
1. Your Audience
The first element, as we’ve mentioned, is your audience. And, remember, the key is to be specific.
2. Your Offer
Gary Halbert, one of the best advertisers in history, said: “Strong copy will not overcome a weak offer but, in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.” – Meaning, people love to buy stuff, but they hate to be sold to.
So, try to set up a truly compelling offer. For instance, “15% off dog themed t-shirts!” isn’t a bad offer. But it’s not as memorable as, “Every purchase of this t-shirt feeds 5 shelter dogs for a week!”
It mainly depends on the main driving forces that will induce your ideal customers to value the offer and take action. For instance, in the above example, it is compassion.
It is all about empathising with your target audience to generate the most positive impact and drive clicks.
If you need some help in doing a detailed and profound audience analysis to understand as much as possible about your ideal clients, just click here to read our Audience Analysis Step-by-Step Guide.
Alright, now before we move on with the next strategy to increase sales, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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3. Compelling Copy
Copywriting refers to the type of writing designed to get people to take some sort of action.
This action could be anything from signing up to your email list to buying your product. Good copywriting focuses on the benefits of your product, and not just the features.
Let us explain with an example. When the iPod came out, the main feature was that it could hold 1GB of MP3’s. But at the time, that spec didn’t mean much to the average customer.
So instead, Apple described the iPod as: “1,000 songs in your pocket.” Way more compelling, right?
Here again, it's all about understanding the biggest pain points that people have and how they feel about them, and of course how your products can help them with them.
It’s crucial that you get this right. Why? Because images account for 7590% of Facebook advertising performance.
If possible, include a model using your product. Pictures with human faces are 38% more likely to receive engagement than photos with no faces. Just make sure the model is relatable and looks like your target customer so that they can feel identified, leading to higher trust.
For more information on how to run high-converting Facebook ad campaigns, click here to read our step-by-step- Facebook ads for beginners.
Method 3: partner with micro-influencers
Instagram has reached a massive 800 million active users. What’s more, 70% of Instagram users actually want to consume content from brands.
This is awesome for eCommerce entrepreneurs.
So, how do harness the power of Instagram? Well, one way is to partner with micro-influencers. You see, influencers aren’t just celebrities or famous YouTubers — an influencer is anyone with a relatively large following in a particular niche.
Micro-influencers are a great option if you’re just starting out for three reasons.
First, they often have high levels of engagement. Both HelloSociety and Markerly found that influencers who have between 1,000 to 100,000 followers have better engagement than influencers with massive followings.
Second, micro-influencers are more accessible. If you reach out to a selection of micro-influencers in your niche, there’s a good chance you’ll hear back quickly. Larger influencers, on the other hand, will most likely have personal assistants, or managers you have to get through first.
Finally, micro-influencers charge much less — if anything at all. Influence.co found that micro-influencers with 2,000 to 100,000 followers charge, on average, between £137 and £258 per Instagram post. This is significantly less than many larger influencers.
What’s more, you might not need to pay them at all. Plenty of micro-influencers are happy to promote your product if you simply give them the product for free and provide a discount code they can give to their audience.
You just need to find the right influencers in your niche. But, this can be tricky. Make sure you do your research before reaching out to anyone.
Try to find accounts with at least a few thousand followers, and relatively high engagement.
If they’ve promoted products before, see how well those posts did. You can also check the comments of those promotional posts to see how many people are talking about the product.
If an influencer has repeatedly promoted the same brands, that’s a good sign that the promotions are working.
And one more thing. Before reaching out to an influencer, make sure you’ve created a compelling offer that’s beneficial to them, and to their audience.
Ask yourself, what’s in it for them?
If you need help with growing your sales or your social media marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.