You’ve probably noticed that Social Media is constantly evolving and it’s quite easy to fall off the wagon with your social media marketing strategy if you are not updating your social media channels.
Social media has not only taken the world by storm, but the number of people on social media is astonishing. Statistics from 2019 show that there are 3.2 billion social media users worldwide and that number is rising fast. Social media channels help you connect with your customers, increase your brand awareness and sky-rocket your leads and sales. To leverage the most out of this fact, you need to stay up to date with the current social media marketing trends and apply them to your business. Updating your social media channels has its rewards.
Below are the reasons why your social media channels need to be up-to-date.
Improved efficiency
Social media marketing involves using the internet, which can greatly help boost the efficiency of running your business. If your business isn’t online, then you are probably wasting a lot of resources and time on tasks that would be easily digitized. The internet has enabled things to be done with less effort and at a much faster rate. For example, a digital marketing tool such as Google Analytics can greatly help a marketer reach out to clients at a much lower cost.
Tracking an analytics
While it’s important to set up your social media marketing strategies, it’s even more important to analyze and track how successful the strategies are. Traditionally, in order to measure the performance and profitability of a business, one had to rely on aspects such as acquisition cost and number of sales. With digital marketing tools such as Facebook Analytics, you can now learn things such as the number of people who visit your Facebook page, their age bracket and the country they are from.
Cost effectiveness
Social media marketing avenues such as Facebook are cost-effective and efficient compared to traditional advertising avenues such as radio ads, outdoor billboards and magazines. With current social media marketing channels such as Facebook Ads, one can advertise their goods or services to their targeted audience for a very low cost. Social media platforms have indeed proved to provide a higher return on investment as compared to traditionally marketing their goods or services and.
Social media marketing is indeed evolving at an exponential rate and as a business owner or a marketer, you need to be up-to-date with the current social media trends so as to maximize fully on your marketing objectives and goals.
