Manyela Calderon

Manyela Calderon

Hello! I’m Manyela from Serendipity Marketing, a marketing agency based in the UK. Today, I’ll share with you the importance of social media marketing for real estate professionals. In this increasingly connected world, social media is an essential tool to stand out in the real estate market. It provides us with greater reach, visibility and recognition, but well, we’ll talk about that, let’s get started.


Why should real estate agents use social media?


Surely, like everyone in the digital age, you’ve noticed the incredible reach that social media can give to anyone. In fact, from influencers to heads of state, we all use social media, and that also includes potential clients who may require your real estate services.


Moreover, social media offers us an incredible platform to showcase our properties, share customer testimonials, and establish a solid online presence. Additionally, they allow us to interact directly with our audience, answering questions and providing valuable information. Did you know that more than 70% of real estate agents use social media in their marketing strategy?



The best social networks for real estate agents


As advertisers at Serendipity Marketing, we’ve found that there are several social networks that are especially useful for real estate agents. Here are our favourites:


  • Facebook: This is one of the most popular and versatile social networks. It allows us to share property listings, industry news, and lifestyle-related content. In addition, Facebook’s advertising platform is very effective in reaching a specific target audience. And it’s a platform that through its Market Place, allows you to directly offer your listings.
  • Instagram: This platform is ideal for visually showcasing properties. High-quality photos and videos of houses and apartments can be very appealing and attract potential buyers. In addition, Instagram stories are a great way to share real-time updates and give a behind-the-scenes look at our work.
  • LinkedIn: This is a great network for professional networking. It allows us to connect with other real estate agents, as well as potential buyers and sellers. It’s also an excellent place to share more industry-oriented content and establish our agency as an authority in the field of real estate marketing.
  • Twitter: Although it may not be the first social network that comes to mind for real estate marketing, Twitter is an effective platform for sharing news and quick updates. It’s also an excellent tool for brand monitoring and customer interaction.
  • Pinterest: This platform is ideal for sharing interior decoration and landscaping ideas, which can be very appealing to home buyers. We can also create inspiration boards for different types of properties or decoration styles.
  • TikTok: This is an emerging social network that has gained a lot of popularity, especially among the younger generation. Although it can be a bit more challenging to create content for this platform, short and creative videos can be very appealing and have great potential to be widely shared.


Each of these social networks has its own strengths and can be effective depending on our specific marketing goals and the audience we are trying to reach. As always, the key is to provide high-quality content that is relevant and appealing to our ideal audience.


Digital marketing strategies for real estate agents

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Useful tools for social media marketing for real estate professionals


There are several tools that can help you manage and optimise your social media efforts, such as Buffer for scheduling posts, Canva for creating appealing images, and Hootsuite for managing multiple social media accounts at once. Providing with the help of a Professional Team dedicated to Digital Marketing can also be a most useful tool as you can imagine, at Serendipity Digital we can help you create the strategy that best suits you and your company.

In conclusion, social media is a powerful tool for real estate agents. By using them effectively, you can increase your visibility, connect with potential clients and stand out in the real estate market.


I hope this article has provided you with a clear insight into how social media can benefit your real estate business. Now is the time to start implementing these strategies and see how your business grows! From the Serendipity Digital Marketing Blog, I say goodbye until a new delivery.

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