Manyela Calderon

Manyela Calderon

Hello! Today I want to share with you some tips on social media marketing for ecommerce. This article is based on information obtained from two excellent resources: the research and publications of Shopify, a company truly expert in this field, and the Crandi Academy. I hope this article is very useful to you, especially if you are just starting out in the world of e-commerce with your small business.

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What is Social Commerce?


First, it is necessary to define what social commerce is. Social commerce, or social trading, is a form of online commerce that uses social networks as an additional sales channel for both products and services. It can be considered as a direct sales platform or as a channel that directs users to a website. This trend has gained prominence recently and is expected to continue growing.


Tips to boost your social media marketing for ecommerce


Now, I will give you some tips to boost your e-commerce with social networks:


  • Choose the right social network to sell: All social networks can be useful, but it is crucial that you choose the right one. I would recommend that you choose the same one where you develop your social media plan because that is where your target audience is. Facebook and Instagram are ideal not only because they have more users, but also because they have already developed their respective stores.


  • Allow users to interact within your website: Don’t leave all the interaction for social networks, these are just a channel to get to the final step of the purchase. Leave comments and ratings open within the product sheet. Allow your product to be shared on social networks and make the buttons to do so clearly visible.


  • Provide good service: Today’s consumers have more knowledge and experience about online shopping. It is vital that you can provide them with a service that makes them not only want to buy from you again, but also recommend you, which will translate into new customers.


  • Use influencers and micro-influencers: Using influencers or micro-influencers in your strategy can benefit you a lot. You will be able to attract new audiences who are interested in your product or service, improve your reputation and have a better connection with your followers. A human face generates trust in a product.


Benefits of planning your Social Media Marketing strategy


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Which social network turns out to be the best to sell and boost your e-commerce?

First of all, to generate people to visit and browse your e-commerce from social networks, it is important that you create attractive and relevant content for your target audience. You can also use paid ads to reach a wider audience. Now here I will show you the most used social networks to start the work of positioning your business and boosting your sales.


  • Facebook: With more than 2.8 billion monthly active users, Facebook is the largest social network in the world. This means that, no matter what your target audience is, they are very likely to be on Facebook. In addition, Facebook has a very robust advertising platform that allows you to segment your audience very specifically. It also offers Facebook Shops, which allows you to create an online store directly on your Facebook page.
  • Instagram: Instagram is ideal for products that sell well through images, such as clothing, accessories, furniture, art, food, among others. Like Facebook, Instagram also allows the creation of ads and has an integrated shopping function. If you have visually attractive products, Instagram can be an excellent option.
  • Pinterest: Pinterest is a unique platform where users can “pin” images and products they like for later reference. If you sell products that are visually attractive, or that people might want to save for inspiration or to buy later, Pinterest could be an excellent option. In addition, Pinterest also offers advertising options to further increase your reach.
  • LinkedIn: If your business is B2B (business to business), LinkedIn could be an excellent option. LinkedIn is a professional social network, which means that people are there with a business mindset. This can make it easier to sell B2B products or services.
  • TikTok: TikTok is one of the fastest growing social networks, especially popular among young people. If your target audience is younger, TikTok can be an excellent option. In addition, TikTok offers advertising options and has started experimenting with e-commerce features.

Final recommendation

Finally, if you are a small business looking for an e-commerce strategy, I would recommend that you start with a single social network where your target audience is. Create attractive and relevant content, interact with your followers and use paid ads to increase your reach. As you grow, you can expand to other social networks and use analytics tools to improve your results.


Likewise and as I always do, I think that working and receiving advice from a group of digital marketing experts is a quick and safe option to achieve success in your e-commerce.

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