As a leading SEO marketing agency London, we want to show you the main reasons why you're not going to rank your website and how you can fix this.
According to Atrust, 91% of content gets zero traffic from Google. This means that less than 1 out of every 10 web pages get any traffic at all.
If your site is among the 9% that gets their traffic, that's awesome and good for you.
But, if you're part of the 91% that doesn't, it's probably because of one of these 6 reasons we are about to talk about in this article.
In this article, we are going to break down the 6 reasons why your site will never rank, and I want you to stop doing this.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s dive straight into it.
Reason number one; your web page doesn't have any backlinks. This has been revealed through several studies, but one study by Ahrefs shows the linear correlation between backlinks and search traffic.
Authority Hacker ran a similar study and they found that backlinks are still the most strongly correlated factor for SEO success.
What this correlation means are the more backlinks you get, the better your chances of getting organic search traffic are.
Though, you don't necessarily need to be proactive about doing outreach to get backlinks.
If you're writing amazing content or building amazing tools, creating an amazing product or service, or even getting press, you'll naturally generate backlinks.
And what you'll find is that as your site, in general, generates more backlinks, all your pages, including your blog content, will start getting more search traffic and ranking higher.
2. Search snippets
The second reason you're not getting any love from Google is you're not leveraging search snippets.
According to Authority Hacker, search snippets can be present in as much as 75% of the top spots in the search for high-volume keywords.
Among those, featured snippets account for 20% of all results. If you're not leveraging things like FAQ schema markup, you're missing out on a ton of traffic.
This is one of the reasons that we rank really high for highly competitive terms related to our industry.
That’s because we leveraged this schema markup.
Leave us a comment below if you’d like help on how you can use FAQ schema markup on WordPress websites. We are going to help you with it.
3. Search traffic potential
The third reason is that the page isn't targeting a topic with enough search traffic potential.
Ahrefs found that even when you have over 200 referring domains to any given web page if you're not targeting keywords with enough search traffic potential, you're still not going to get any traffic.
You may get some, but it's going to be very little.
In other words, if no users are searching for a topic that you're talking about on that page, how are you going to get any search traffic?
So, what we want you to do is to do keyword research.
You can use free tools like Ubersuggest. Put in a keyword, it'll tell you if that keyword's easy to rank for, getting a lot of search traffic, and all the other related terms out there that also get a ton of volume that you should be targeting.
Alright, now before we move on with the next SEO marketing agency London tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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The fourth reason? You're not leveraging metatags, H1 tags, and title tags to insert your target keywords.
The mentioned study from Authority Hacker shows a strong correlation between keywords in the H1 and title tags and ranking.
Just think about it; this makes sense, doesn’t it?
When you're doing a search for a term and that term is in the listing, you're much more likely to click versus when you do a search for a term and that keyword or term isn't in any of the listings.
Now, that title tag that you're putting on your website, that's what Google's pulling from.
So, when you're doing a search on Google and you see that title, that's your title tag in essence that they're pulling from.
That means that if you put keywords in your title tag, and meta description, even if you add them to your H1 tag and throughout your web page, you're more likely to rank.
So, if you're not leveraging these opportunities to include your keywords, it's going to be harder for you to rank.
The fifth reason is that you don't have HTTPS enabled. It used to be where HTTPS was optional, but it's not anymore.
If you want to rank now, you need to use HTTPS.
It's pretty much a standard these days when it comes to SEO.
6. Google's Lighthouse audit
The sixth reason? You're getting a bad score on Google's Lighthouse audit.
While this may not guarantee you good rankings, over 90% of the web pages on page one of Google have high average scores on Google's Lighthouse audit.
You don't need to go crazy and optimise for every millisecond that you can, but overall, the same study by Authority Hacker that we mentioned earlier has identified this common trait among the top-ranking web pages.
And, if you want an easy way of trying to figure out your score, you can once again use free tools like Ubersuggest, put in your URL, and then click on the site audit report.
The site audit report also breaks down your page speed, and it pulls it from Google Lighthouse.
So that way, in one place you can get your page speed information and figure out where you need to improve.
Your priority should be user experience, but if you can't deliver amazing load times on your site, it's not going to help because look, people may just go to your page and then bounce away.
That sends Google user metrics signals saying "There's something wrong with this page, I don't like it."
Google doesn't care if that's related to your on-page SEO, your content, and load time, they're looking at everything.
If you need help with your SEO and website optimization to grow your business in terms of visibility, engagement, and profit, contact our SEO marketing agency London today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.