LinkedIn is a valuable platform for social media marketing. Actually, it is currently the best for B2B and leads generation.
It can help connect your brand with over 500 million users and grow your brand by building awareness and through word of mouth.
In this article, I am going to show you ten tips to get successful LinkedIn marketing campaigns for higher credibility, authority, and sales.
Great, so let’s get to see them.
#1: Create an Attracting LinkedIn Company Page
A company page on LinkedIn works as business profile, similar to how a Facebook Business Page works in relation to a personal Facebook account.
The company page allows others to see and get to know what you are offering, the people working there, and engage with valuable content.
A company page is also great to establish industry expertise.
So, when you create a company page, your logo will replace your profile picture. The cover photo needs to capture the look and feel of your business.
PRO TIP: Just like your personal account will get more views if you have a profile picture, for your company profile is the same.
That’s because by adding the profile picture you are giving an identity to the account, making it more reliable. People will then feel more secure and inclined to interact with the account, leading to major trust towards your business.
The next step is to fill out your company description.
You have 2000 words available to tell your target audience who you are and how your business can support them. Make it leveraging the benefits that your ideal clients will get by working with you.
In the beginning, it’s also important to add business related keywords as it’s what will appear in the Google preview of your company page.
Underneath the description, it’s important you add a few keywords that your business is a specialist in.
Do not skip this section. These specialties help people find your business.
PRO TIP: It’s very helpful to also add some industry related facts to your page by using the drop-down boxes indicating your company size, location, year founded, etc.
Great. So this is how to create a company page on LinkedIn. Just bear in mind that having this page doesn’t mean you’ll gain connections, leads, and sales. That isn’t enough. Keep reading the following tips to know how to get the most out of your LinkedIn for business marketing.
#2: Get your employees connected with your company’s Page
Having your employees connected with your company page has multiple benefits.
First of all, if they add their working position at your company, your business page and brand will be visible to their connections as well, increasing your outreach.
Plus, having employees connected with the company page will have a trustworthy effect on your ideal customers. They will be able to see real people behind a brand making its perception more personal, closer, and warmer.
This is a point not to underestimate in an overcrowded digital world where the human feeling is missing, and the colder corporative attitude is not perceived as reliable as before.
In addition to this, having your employees connected to your page will generate a feeling of security and reliability in your audience as they will most likely believe that’s worth working with your business as other people are doing it already.
It will work as a kind of social proof.
#3: Define your audience
As with any marketing activity, defining your target audience and build your strategy around them is a key part.
Your audience is strictly related to what you want to achieve on this platform. Are you trying to establish yourself as a thought leader? Recruit valuable candidates? Or generate leads for your company to follow up with?
To learn more about how to better define your audience and make the right emotional impact on them to deeply engage them and drive more leads and sales, click here to read our emotions and purchase decision making guide.
PRO TIP: If you haven’t already developed the avatar of your ideal customer, this is a great opportunity to do so. Knowing who your target audience is will allow you to tailor your communication and marketing to fit them, which is way more effective than tailoring your audience to fit your message.
If you want to learn more about how to create a detailed customer avatar, click here to read our audience analysis full guide.
#4: Optimize your company page for high outreach
Your company page is designed to be SEO friendly, allowing your page to rank on Google. This means that when users search for keywords included in your page if your company page is settled correctly, it will rank and reach those users.
This has a great benefit in terms of organic outreach.
Add Keywords: this is very important, so if you missed doing it in step one of this list, now is the right moment to insert relevant keywords into the company profile. These keywords can be relevant phrases of what you do or specific words that describe who your business is and what it provides. It’s important that you select keywords that are relevant to your target audience. What are they going to most likely type to find businesses and solutions similar to yours?
Link to your Company Page: add the link to your company page from your website, blog, social media posts, or email newsletters. This step is important to boosting your ranking in search and driving traffic to your LinkedIn page as Google and search engines will perceive your page relevant as it will be linked to multiple different pages.
Share relevant content: The most effective way to improve your rankings, as per any other social media platform, is to share content regularly. The more constantly you share content on your page, the higher it will rank in search results.
PRO TIP: The more followers your company page gets, the more your potential reach grows. Plus, every time someone interacts with your business page content, the interaction will appear to their followers as well, increasing your brand visibility and outreach.