SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Powerful insights from the best social media agency in London


In this article, we are going to share powerful insights from the best social media agency in London for higher visibility and profit growth.

Since social media advertising is easily measurable, if your ads aren’t performing up to your standards, then you know exactly what is responsible, and you can fix it. Whether you’re a big or small business owner, social media advertising is a must, especially if you want to stand out from the crowd, gain content views and drive more sales. Serendipity Marketing is an online marketing agency that helps businesses maximize the results of their digital campaigns and drive peak performance. You might be glad to know that you don’t have to settle for one type of marketing. There are a variety of different strategy models that are available to you.

With a diverse range of platforms to target all ages, paid social provides a unique and extremely in-depth way of targeting that no other marketing channel can provide. Facebook continues to be a leading platform for social media marketing. Whether it’s for customer service, short company updates, or brand awareness, utilising Facebook could be crucial in achieving your marketing objectives. From the initial set-up to the daily running of your Facebook page, our social media experts can get your business in front of the right people. Through a combination of organic and paid advertising, we’ll curate Facebook content that directly targets your business objectives. Serendipity Marketing takes a pragmatic, data-driven approach to social media to ensure that our clients are best represented on all platforms.

We’ll report your social media activity in line with your marketing goals by focusing on the correct metrics, and not wasting time with the vanity metrics that don’t bring success. It’s one of the best ways to grow and engage with your audience – it’s where potential customers spend their time and often where they make their decisions, so you can’t afford to be absent. However, it is a vast market that requires specific skills to ensure engagement. From effective targeting and social listening through to designing the right content and enabling amplification, we will help you to design, track, analyse and manage the way that your brand engages. Experience covers everything from creative digital campaigns to user interface and experience design.

Before anyone can care about you, they have to know who you are and why it matters. From Facebook to LinkedIn and everything in between, Social Media is a constantly evolving way to interact with people.

SMM allows companies to engage with existing customers while reaching new ones through their mission, brand culture, and tone. Saying 2020 was a turbulent year is certainly an understatement but companies are trying their best to end the year on a high with positive, emotional, and innovative social media campaigns. In order to monitor the effectiveness of different content, and in order to streamline strategy, we will do our own daily and weekly analytics using specialist social media monitoring tools.

With social media usage spiking and brand engagements dropping, marketing strategies are needed... We’ll craft a strategy document setting out your targets for social media marketing activity, alongside the key platforms and tactics for achieving your goals. We have managed and launched businesses that only use Social Media platforms to sell products and services.

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Social media marketing can turn a one-off buyer into a loyal follower and recurring customer. Sustained relationships are undoubtedly the most profitable and with the right type of engagement. A successful social media profile is one that can establish and maintain relationships.

That’s why we pair organic with paid to unlock the performance potential of social. We are listening to your customers and learning what they like and creating loyalty with your brand. We need to use authentic content and appreciate this can be difficult for you, so let our experienced content writers produce quality posts for you.

Analytics allows us to view the performance of any campaign to measure engagement, conversions, and highlight areas for improvement. As the best social media agency in London, we will take a look at what social platforms could work best for your business, including LinkedIn, Facebook, Twitter, Instagram, and YouTube. Directing high levels of potential traffic to your website from social media is a great indicator to Google of your credibility - giving your SEO a boost.

"The Serendipity Marketing team takes the time to understand what you want and comes up with helpful and practical suggestions. I highly recommend them." Just an amazing feddback recived that allows us to be considered the best social media agency in London.

It doesn’t matter what size your business is, you need to be thinking like the big hitters and creating and executing a social media plan that delivers in terms of style and substance. After quality checks and page speed tests, we’ll walk you through the final design before signing off and going live using our UK-based servers which give excellent speed and 99.9% uptime. As a full-service agency, we are experts in all forms of digital media and analytics. With us, it doesn’t matter if you have plenty of imagery without any real direction or you need some help filling in the gaps with graphics – we’ll help you ensure your visuals are on point.

Whether it’s generating leads on LinkedIn with account-based marketing or building a CRM with high intent customers on Facebook, our team of experts will choose the right platform and strategy to meet your business needs. Paid social is an effective way to build brand brands from the ground up or bolster above-the-line campaigns. With a keen eye for content and strong analytical skills, our team of experts can help create social-first content that drives meaningful engagement within your target audience with measurable results.

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