SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

If you are looking for “what is the price of link building”, without being a guess, we dare to say that it is because you want to start getting backlinks for your business.

In this post, you will find information about what a link building service covers and what are the factors that determine its price.

Without a doubt, you have made a great decision because links are one of the criteria that Google takes into account the most to measure the quality of your website. Therefore, getting good links will allow you to climb positions in the search engine until you surpass your competitors for the most competitive keywords.

And since this is about links, we leave you below several links that can be very useful to complement this post:

Rank your website on first results page

Dominate Local SEO: All You Need to Know in 2021

What is a link building service?

Obtaining quality links is much more complex than it may seem at first. For this reason, it is always advisable to put yourself in the hands of proven link builders or SEO agencies.

Otherwise, you can end up with penalties for carrying out bad practices and that, believe me, is much more expensive than the price of link building.

A professional in this specific branch of SEO will know what type of links your website needs and the best techniques to get them. There are many points that he will take into account to develop his work, but these are some of the most important:

 Communication with the client to find out which keywords are the ones that interest them the most and which are their business competitors.

 Keywords Analysis to define if they are interesting or should attack others with, for example, more traffic or less competition.

 Comprehensive study of both business competition and those who compete with the company for X keywords.

 Carrying out a strategy that takes into account the type of links to prioritise.

 Management of these links and negotiation with the websites so that these backlinks conform to the highest quality standards.

 Track those links.


If you want to hire an SEO agency with a lot of experience in link building, at Serendipity Marketing we will be happy to help you.

Contact us and ask for a quote without obligation.

What does the price of link building depend on?

Link building is a very profitable investment, but obviously, you must allocate a considerable amount of money to be successful. You decide how much you want to spend, but the ten main factors to determine the price of link building are the following:


If your competition has very powerful links

If your competition has very strong links, you will need to have similar backlinks. Otherwise, you will be left behind in the fight to be in the first positions of Google.

If your competition has dedicated 200 euros, you should at least match it. Although to know the most appropriate price we recommend carrying out a link building strategy.


The keyword you want to rank for

The keyword you want to rank for is also essential. A high competitive keyword as “SEO agency London”, for which Serendipity Marketing is on the first results page, does not require the same investment as trying to rank for “best astronaut in Pinto” or any other type of keyword without searches.

The variation could range from 100 pounds to 500 pounds.


Thematic links

In general, thematic and traffic links are more expensive. Whether they are paid because the webmasters will ask for more money, or they are “free” because it will require writing a guest post or doing a series of steps to get them that will always be less tedious on uninteresting pages. And obviously, that time spent also increases the price of link building.

If you get a link in a link farm – don’t do it, it’s Black Hat SEO! – it can cost around 100 pounds, while in a thematic website it can have a range from 200 to 800 pounds. It will depend on many factors.


Share the post with other publications

Sharing the post with other publications will generally be cheaper than getting an exclusive article. You indeed distribute the strength of the link, but it is usually a very interesting option to lower costs.

Sometimes the cost can be reduced to half the “original price”. For example, if at first, it was 400 pounds, you can now get it for 200 pounds.


Do you want links abroad?

Great, we’re glad you want to expand your business. Of course, you should know that the price of link building that you will have to pay will be a bit higher since the management of these backlinks is more complicated.

The price of link building in another country can be twice as expensive. If in your country you get it for 500 pounds, in other countries it can exceed 900 pounds.


Tier for links

Links can be strengthened with the help of a good Tier pointing to your backlink. If they are included in your strategy, they will increase your link building budget.

In the case of having websites to publish for free, the Tier will be free. However, if you go to other platforms, the price can be between 20 and 80 pounds.


Contact book

In many sectors, it is convenient for a good professional to have media contacts to publish. For example, in the fashion sector, this is very common. Having a network of blogs and newspapers has value and it is logical that you charge for it.


Payment tools

To carry out an adequate strategy and monitoring, whether we like it or not, a series of payment tools is necessary. An example is Ahrefs. This is a recurring cost that the professional has and it is logical that they take it into account when evaluating their work.

In Ahrefs you can access links from 100 to 1000 pounds.


Quality of professionals

The trajectory and excellence of the person or persons hired have to be taken into consideration as well. Do Messi and a Third Division player charge the same? Obviously not. In the same way, hiring agencies or freelancers with more experience and prestige will generally have a higher link building price.


Agency vs. Freelance

Is the work of one person worth the same as that of several? As you will understand, an agency is usually a little more expensive than a freelancer because you have more people at the service of your business, alongside the possibility of managing multiple things at the same time.


Probably the minimum you have to invest in an agency for an SEO service that includes Linkbuilding is 600 pounds.

As you can see, there are many factors that determine the price of link building. Anyway, you must always remember that each project is unique and no two businesses are the same.

How much should you invest in Digital Marketing?

Linkbuilding Strategies Prices

Acquiring links by paying, against what some person may say, is not negative. What’s more, practically all SEO experts do it.

Of course, it is not as easy as paying X money to a medium, and that’s it. For these to be beneficial for your website, they must meet a series of requirements.

What requirements? Well, broadly speaking, the link should be inserted in a thematic blog or a prestigious communication medium, and that these websites have a medium or high domain authority and, above all, a lot of traffic.

In addition, the link must be contextualised in reference to the post and must comply with a series of guidelines:

So, even though it has a lot of traffic, do not put a link on tourism in an article on psychology.

Variety of anchor. It is advisable not to abuse the keyword and also use the url, the name of the business or wildcard expressions such as “click here” or “discover in this link”.

Be follow or no follow depending on what interests you at all times. The usual thing is to try to get follow links.

To buy links, a link builder can use their media network or do an active search on the internet and contact the media that interest them directly and ask them for a quote for the link.

Paying is interesting especially for websites that are difficult to get for free, but with an investment of time you can get backlinks on excellent pages without paying a pence. To do this, you can use the guest post, publish very interesting articles on your blog, generate a fruitful relationship with website owners or even take the initiative and link to websites that may interest you.

How do you know if the link builder or the agency you hire is top-notch?

We understand that knowing if a freelance or an agency is good is much easier when you have been working with them for a few months, but we are going to give you some tips with which you can detect it before signing the contract.


First of all, don’t trust promises and ask for proof that they are good at SEO positioning. To do this, a good option is to check if they are positioned by the most competitive keywords in their sector. Also, reject all those who try to sell you that SEO is mathematics, and in a month you will be in first positions.


Another important point is that you pay attention to what their previous customers think of them. Check for reviews and testimonials and see what’s their customers’ experience with them.


On the other hand, ask how they will get your links to ensure, after what you have learned in this post, that they will follow the minimum quality requirements.


And, finally, keep in mind that link building must be accompanied by a good SEO On Page strategy and content, so focus on those that offer a multidisciplinary service.

How can you get efficient Linkbuilding and SEO for your business?


Serendipity Marketing is a leading SEO agency London expert in generating high-quality SEO services based on a multidisciplinary strategy including Linkbuilding supported by on-site SEO.

Rely on an expert SEO agency London to get efficient Linkbuilding and SEO for your business.
Rely on an expert digital marketing agency London for your pricing and marketing strategy.

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