SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

We can't help it, as a Facebook Marketing Company, we love Facebook Ads. You might be wondering whether Facebook ads work or not, and we’re here to tell you: “YES, they do!”


Facebook ads can turn social media users into your customers because they can reach the right people. After many years of experience and many campaigns creates as Facebook marketing company, let us explain how this happens.


Hi there, and welcome back to Serendipity Marketing Blog. We're a digital marketing agency with the mission to help small and medium businesses grow by applying psychology to their marketing strategies.


Before we get started, please go ahead and follow us on LinkedIn, Facebook or Instagram.


If you’ve used Facebook before, we are sure you've seen an ad that seems like it was made just for you. Maybe you like a lot of pages about music or shopping or sports and then you see an ad from a business focused on one of those topics.


When you or anyone on Facebook creates your profile and engages with the platform, you give Facebook valuable data about yourself that marketers can then tap into to create really, really targeted ad campaigns.


Imagine what you can do with your business's Facebook ads. So many possibilities and we’ll tell you all about how Facebook Ads work, the different type of Facebook ads and more insights taken from our Facebook marketing company.


Keep reading this article about why you should advertise on Facebook. Ok, we don’t want to say everybody's doing it, so we won’t, but a lot of businesses use Facebook. Actually over 140 million businesses.


Your main question here is: do Facebook ads really work? We'll stick with our yes from earlier but it also depends on your industry, your goals and on average Facebook ads do convert at a rate of 9 to 10 percent.


Facebook is a big player when it comes to helping consumers decide what to buy.


One survey says consumers are actually over 50% as likely to buy from a company they follow on Facebook over a bunch of other social media platforms so if you want Facebook users to become customers you should definitely consider advertising on the platform.


By the way have you subscribed to our newsletter? That's the best way to stay up to date with the latest in small and medium business marketing. Be sure to do that here.


Now you know how effective Facebook ads can be but…


How exactly does Facebook help you reach your target audience? How do Facebook ads work?


You can get pretty specific with your ad targeting on Facebook. This is one of the big advantages of advertising on Facebook compared to other platforms. As we mentioned at the beginning of this video there's a lot of audience data to use.


If you advertise on Facebook, you can target people based on things like their demographics, location, interests or even interactions with your business's website.


Something really cool with Facebook Ads is that you can create a custom audience based on a lot of different factors. Like people's industries, relationships, life events, and more. So, if you just had a baby and then you start seeing ads for baby clothes you know why.


In addition, you can upload a list of customers who gave you their information on or offline to get even more specific. Facebook also has a piece of code that you put on your website called the Facebook pixel that can help you target people who interact with your site and your ads and we've only just scratched the surface.


Now we'll talk about some of the different types of Facebook ads you can use. We'll also show you some Facebook ad examples so you know what your ads can look like.


Photo ads


These ads can look like a typical Facebook post and actually if you make a regular post with an image and a status, you can choose to turn that into your ad.


Video ads


You have some different options when creating Facebook video ads for your business. These ads can appear within a video someone's watching and someone's feed or even as a story.


How much should you invest in Digital Marketing?

Carousel ads


A carousel ad lets a user scroll through up to 10 photos or videos from your company and click through to see if they're interested in what they see.


Slideshow ads


Like a slideshow, this ad format lets you stitch together different photos or videos to get your message across and direct people to whatever landing page you may have.


Here are some examples from our Facebook marketing company


If you want to play around and see which ad types you like and which you don't, you can pop into Facebook's creative hub and make some mockups.


There you'll have the option to design a bunch of different ads and whatever format you want to try. While creating the ad might be fun, you also have to consider how you're going to get those ads to the people who will engage with it and ultimately help you meet your business goals.


How much does Facebook ads cost to Facebook marketing agencies?


The great thing about paying for Facebook ads is that you can set your budget, so you're not forced to spend ten times what you originally planned.


Facebook ads cost is based on auction, relevance, ad quality and your bet. These are all important to Facebook when determining which ad should appear. Cost can vary depending on factors like your industry, the time of year, your ad objectives and other things but what you decide to spend is really up to you.


So, for example if your goal is to get a purchase on your site from your ad, rather than just some brand awareness, it's likely you'll be paying more because of the value of your goal. When you create your ads, you also choose a bid strategy. This depends on your goals and your budget.


You can check out Facebook's entire bid strategy chart on their site but we'll go over a few options here.

Lowest cost: with lowest cost of bidding Facebook makes the bids for you based on what they see as the lowest cost opportunities for your ads.

Bid cap: you choose your bid cap meaning you set a limit for the max bid target cost.

Target cost bidding: if you choose target cost bidding you try to keep your bids at the same cost.


Each bidding strategy has its pros and cons so you have to decide what works best for your business.


If you need help with your ads to grow your business in terms of visibility, engagement, and profit, contact us, we are a Facebook management agency, specialised on Social Ads. Contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

12 min

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