We talk about the importance of having a website…!
Let’s face it, whether your business is big or small, having a website in this digital era is now a necessity.
Your website is your best employee. It will market your goods or services 24/7 while you are sleeping, it will never miss work and it will never ask for a pay raise or go for a vacation. If the goods or services you offer to the marketplace don’t have a website, then you are perhaps losing lots of great opportunities for your business.
Benefits of having a website for your business
Imagine this, literally everyone is on the internet all the time. It doesn’t matter if it’s shopping online, learning a new skill, listening to a podcast or socializing with friends. We can almost do anything on the internet nowadays. The web is with no doubt the largest advertising platform and having a website can greatly help you accomplish and exceed your marketing goals.
While it might take some time to drive enough customer traffic to your website if it’s new, it costs close to nothing to do so. A website basically acts as the center of your business’s online presence. Through your website, you can conveniently advertise your business online on social media platforms such as Facebook, on online forums such as Quora or by using advertising programs such pay-per-click(PPC).
What are the benefits of having a website?
The main reason why having website is so important is the online presence that it gives to your business. Having a website raises the public profile and awareness of your business which in turn helps your business easier to find.
By having a website, you have a better chance of controlling the information about your business that appears on search engines such as Google. People might have heard about your business but they might do an online search of your business on Google before they conduct any business with you.
For example, a potential customer might search the location of your business. Having a website would hence provide a map and direction to your business location, making it easier for the customer to locate you.
Another reason for having a website boils down to the credibility it gives your business. By having a website, you are basically telling your prospects why they should trust your goods or services.
You can hence include testimonials, reviews and facts about your business on your website to prove your credibility in your niche.
Majority of people willing to purchase your goods or services will first do research about your business online before they make any purchase. They do this to check how credible your business is so as not to lose their money or waste their time.
By now, you will be wondering, how can I create a website? Serendipity Marketing is here to solve this question.
We are professionals and experts in building websites. We love to hear new stories and new businesses, so we can create real websites. Business websites, E-learning websites, wedding websites… It’s up to you!
To conclude, while considering starting a website, it is essential that you come up with a marketing strategy specifying who your ideal target audience is.