In this article, we're going to talk about how using technology can help you to grow faster with your marketing as part of powerful low-cost growth hacking strategies.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s get ready as we're going to be covering technology and we're going to be going really in-depth on how in essence, you can end up using it to push through boundaries and grow faster.
In other words, think of a maze. You don't have to go through the maze to get to the end, there are shortcuts, and we're going to cover how you can use these shortcuts with technology.
A great example of this is Airbnb.
When Airbnb first started, it lacked listings. So, what did they do? They leveraged Craigslist and started scraping their list so that way they would have listings from day one.
You can leverage communities like Craigslist, Subreddits, Facebook groups, Quora, Niche Forums, Twitter, Instagram, and even others to grow faster.
We also recommend that you always continually test.
So, when you're trying to grow your app, your software, your eCommerce store, think about, "All right, what do my users want to see? How can I give them more of it? And how can I grow faster if I give them more of what they want?"
With Instagram, we know it's on our Facebook now and you know that as well, but eventually or at the beginning, it wasn't.
And they grew really fast by focusing on the photos feature because that was one of the fastest-growing areas of Instagram and they really focus on it through filters.
Spotify did something similar.
They encouraged sharing and they encouraged sharing on Facebook. So, they're leveraging that community to grow faster.
Another example of how you can use technology in your growth hacking strategies is to install tools.
Whether it's an SEO Tool or a quiz or a calculator, the list of tools is endless and you can go to sites like CodeCanyon to find tools for five, 10, 15, or £20, white label them and pop them on your website.
I did something similar with one of our clients.
We helped them build their new tool from scratch but technically they bought the tool from someone else who owned it before them to then rebuild the whole product.
And that ended up driving a large person over traffic. Now, thanks to the tool and the SEO work we do for them, they get over 2 million visits a month just from their tool.
That's the power of tools.
Another example is Bankrate loan calculators which have done extremely well for them over time.
Something similar to NerdWallet, they use a checking account, and they do comparisons.
And when you just think about these pages that tend to rank high, have high usage, high repeat usage and they tend to generate a lot of natural backlinks.
Even Google themselves builds a lot of tools.
Another big area to consider in your growth hacking strategies is your checkout. Whether you're an eCommerce or not, you probably have a Checkout page.
Even we, a digital marketing company, have a Checkout page.
And we found that if you leverage two-step checkouts, so if you ask for like their email password first or name and email first, and then on the second step, you ask for all the credit card details, we typically see a 10% increase in sales just from that one change.
Some other quick changes that you can make to your Checkout page are through Trust Seals, they used to provide a lot more conversions in the past, like around 28%.
Still provides a lift, just not as much as that anymore.
Product Shots, we've seen a huge lift from this.
Progress Bar, knowing that people are almost done. We've seen that help as well.
Alright, now before we move on with the next growth hacking strategies, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
And even if you do all these things in your growth hacking strategies, you'll find that there's another area to also improve your sales and that's Cart Abandonment because no matter how good you are with fine-tuning, your checkout, not everyone converts.
A Cart Abandonment secret is how do you get people to come back and complete the checkout?
On average 69.23% of people abandoned their cart.
£260 billion are recoverable through Checkout Optimization in large-scale checkout testing.
And you can do a lot of things like email sequences.
And when you do email sequences saying like, "Hey, come back." You know, the more specific you are the more personal you are and if you offer an incentive, the better off you're going to be.
You can also do exit popups or lead magnets to also end up getting people to come back like, "Hey, don't miss this."
You get the email and then from there you start sending them sequences and then you get them to come back and buy from you.
Call people back within an hour
There are also a lot of other sales opportunities that people take for granted in their growth hacking strategies.
One of the simplest ones, and this is what we want to end on because it's a high note and we love it is to call people back within an hour.
Seriously, just call them back within an hour.
Harvard Business Reviews did a study with 2,241 U.S. firms. When they contacted leads within the first hour, there are seven times more likely to have meaningful conversations with key decision-makers.
Rule of thumb; one hour means 80 to 85% that you're going to end up getting responses and getting a hold of people.
After four hours, it starts dropping down to half, and the moment you start looking out past days the numbers just go down.
If you need help with your growth hacking strategies to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.