SM Agency

SM Agency

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SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Selling more and increasing your income is not an easy task.

As much as we often believe it, just presenting your product or service to the public and wait for them to buy it is not often enough.

Nor, although it sounds harsh, it will be worth trying hard if the effort you make is not put in the right place.

A detailed Action Plan is the key point to be able to sell more. If you have not yet thought of an action plan to improve your sales, it is time for you to get down to work and start preparing your own.

An efficient action plan is crucial to your business income increment positive outcome.

As per every successful process, it does not happen by accident. It only comes from putting the right effort in the right place. And this comes from exactly an action plan.

In this article, I will walk you through some of the guidelines and steps that will help you have an efficient action plan to take your own business towards the achievement of your short and long-term goals.

So, what are the steps to create an efficient action plan specific to your business?

Here are the steps that can help you create your own action plan example to increase sales and start working on your business in a more methodical and organised way.


1. Balance of your starting point


It is important that you know exactly the position your business starts from and where it was previously. Having a solid foundation will make your company grow with guarantees of success and thus avoid making avoidable mistakes.

For this, you not only have to analyse your positioning as a business, the number of clients you have, and your sales. You have to think about how much you have invested to get to the point where you are right now. And how much was your ROI? How much are you earning right now and how much have you earned in the last year?

This last part is important: don’t just take into account your current situation, also think about what the situation of your business has been during the last year.

In addition, just as you must take stock of your company, you must also make an analysis of the current market, the changes that have been taking place in the last year and what you think will be the next trends that it will follow in the future.

To develop good action plans to increase sales, knowing how your business works on the inside is just as important as knowing how your market works.


2. Set reasonable goals


The next step to take is to set the goals you want to achieve with your business. Once you have clearly in mind your starting point, it will be much easier for you to realise what needs you must cover and also find new ambitions.

In other words, you must create goals such as: “to have 5 more employees at the end of the year”, “to have sold a third more than what we have sold”, “to invest 1000 in the quality of the service I offer”.

It is recommendable that you establish them based on the following aspects:


Income you want to get at the end of the year

Increase in customers

Image of your brand

The communication

Size of your company when your action plan ends


3. Create well-established goals


Knowing how to choose your goals is not as easy as it seems and, if you do not want to fall into frustration, you have to worry about creating well-established goals within your action plans to increase sales.

Therefore, a very clear goal must be SMART.

Specific – Measurable – Assignable – Realistic – Time-based.


Here are some examples:

Get a total of 500 leads within a year

Increase sales by 10% in 3 months

Increase website visits by 30% for Christmas


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4. Make it about your target audience and take action


You know where you are and where you want to go, but how can you do it?

Once you have the points placed, you will only have to start to join them strategically. This means that it is time to plan.

What short and long-term projects do you plan to carry out to achieve this?

Bear in mind that the projects are not your goals, but those actions that will guide you towards the goals that you have settled.

When it’s time to take action towards increasing your sales, the best way is to put your target audience at the centre of this process.

Your ideal clients are the ones who will be responsible for increasing your income, as you need to reach and convince them that your offer is what they were looking for.

So, plan all your actions towards your goals’ achievement keeping in mind who your ideal clients are, what they want to see, and how they feel.

The more you get to know your target audience, the more efficient your Action Plan becomes.


Make it more about them.


What are their biggest desires and problems?

Where do they look for information?

Where do they hang out?

How do they look for information?

What’s their behaviour? And why do they behave like that?

What are their main driving emotions?

How do they feel with regards to their desires and problems?


A deep audience’s knowledge, alongside your business goals, will lead you to generate the right action plan for your business in this specific moment of time.

If you want to learn more about how to get to know your target audience at a deeper level, click here to check our audience analysis guide.


5. Track your progress


Measuring your progress is just as essential as having clear and concise goals.

Why? Because it is what will allow you to know if the decisions you have made are the right ones and if you are on the right track.

If your objectives are measurable, you can therefore measure your action plans to increase sales and know how you are doing it, add new changes, adjust the projects you are carrying out, and know if you are going to achieve your goals.

To achieve this, remember to plan monthly reviews of each aspect of the company. Hold meetings with your team to discuss the improvements that are being made and the failures that are being occurred.

It is also a good idea that you keep strict control of all the data of your business such as the profits, the money you are investing, the leads you get, the customers you get, etc.


Tips For Making Good Action Plans To Increase Sales


Now that you have an idea of what an efficient action plan to increase sales has to consider, I want to share below with you a series of tips that will help you elaborate it in a more precise way.

Where to focus on to take action and increase your sales?

There are many points that you can focus on when you are developing your action plans to increase sales. A business is not able to sell more only by focusing on the product or advertising, there are many more aspects that you must take care of as well.

What are your strengths and weaknesses? How can you empower some and strengthen others?

Seek to add value to your customers

Manage to increase sales

Create a strong and reliable brand image

Find the right audience you are going to address

Meet the needs of your audience


What should you take into account in your business plan?


When you are developing your action plan, several aspects come into play and that you should assess before you start. These can make a real difference when you start working on your project.

You must take into account the growth of your business, how you want it to develop and improve in terms of the quality of the service or product you provide, and your brand image.

On the other hand, how is your communication? Do you think internal or external communication processes are effective?

A company needs to transmit its message in a fast and powerful way to its audience, but it also has to make sure that the information is being handled correctly within it.

Finally, the last two factors that we recommend that you consider are the income you are achieving and the income you intend to achieve or increase. This is also related to knowing if you are really meeting the needs of your customers.


Further tips


Since the goal of this post is to help you sell more, here are two additional tips that will help you focus on it and achieve your goals more easily.

First, never forget about those clients you already have. One of the ways to increase your sales is through customer loyalty. They will either rehire your services or count on you again in the future, which adds to your sales.

On the other hand, the prices you set will also be key. Behind them will be the profits you make, the value that your customers give to your product and you will establish a limit of what they would be willing to pay for it.


Do you need further help to design an efficient Action Plan for your business?


Serendipity Marketing is a leading full-service digital marketing agency Londonspecialised in delivering bespoke and efficient action plans to any business industry.

This internet marketing agency London has a unique methodology that, thanks to the mix of marketing strategies with psychology science, allows them to get to know any business target audience at a deeper level and design the right action plan they need.

This makes Serendipity Marketing a leading digital marketing agency London and makes their services requested internationally from businesses all over the world.

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