SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Finding a serious and trustworthy digital partner, in other words, finding the world best marketing company, capable of competently managing and solving a business’s online marketing needs is not as simple as it seems. The digital marketing agency you will decide to hire will be crucial, whether achieving your goals and increasing your revenues or not. That is why it is necessary to have a clear idea of how to filter the information and find the right digital marketing agency for your business.

Relying on freelancers may seem a good decision. However, they don’t have the resources to create and manage a complete marketing strategy that will bring your business the results you are aiming for.

From this perspective, hiring an agency is a good decision, but before making a final decision, there are a few factors that must be considered.

1. Understanding what is a Digital Marketing Company

Digital marketing agencies create strategies, spread messages, and follow business objectives by creating content in digital media that generates interaction and conversion. Digital marketing agencies usually offer a range of different services that they use to create and run a marketing strategy.

There is a widespread tendency to confuse digital marketing agencies with advertising agencies, and it is not quite the same. Advertising agencies provide only the possibility to rely on them to manage your digital advertising. Digital marketing agencies, instead, are in charge of a project from the beginning in a global way, from its strategical creation until the execution through the right channels that will benefit your business the most.

2. Define goals and budget

Knowing the “why” to use a digital marketing agency is not only important for you and your business, but it is also important for the agency itself. When approaching a digital marketing agency, you should communicate clearly what your business goals are and how you intend to measure the performance of those purposes. Establishing this point will allow you to identify which agency offers the appropriate services to meet the established needs.

For example:

  • Creation of landing pages.
  • Web Analytics.
  • Content on-demand in Spanish and English.
  • Web development.
  • Remarketing and advertisements.
  • SEM audit.
  • Administration of social networks, etcetera.

Besides, by clearly sharing the goals with the agency, they will achieve a greater understanding of the problems or requirements you have and will have the tools to propose a personalized and efficient action plan.

And what needs might a business have?

Improve the search ranking of your company.

Create an Inbound Marketing strategy aligned with the Buyer Persona profile.

Optimize the design and functionality of the website or e-commerce.

Get data from your consumers and analyze the metrics.

Develop Email Marketing campaigns.

Generate quality content that is in tune with the Buyer’s Journey, and so on.

The budget factor is also very important. The agency must manage the amount that you can and are willing to spend on digital services. The investment must be reasonable and consistent with the expectations created. Even carrying out a market analysis could give you an idea of what the payment parameters are for each activity. Although, this information will vary according to the type of agency and services included in the packages.

3. Bespoke Approach

The second step to look at is the approach the digital marketing agency has. Do they offer a bespoke solution specific to your unique business, or do they deliver the service the same way for everyone?

In marketing, there are no rules but one: efficient marketing is bespoke.

Every business is unique, and unique is their target audience. Despite a marketing strategy or service is proven to work, it has to adapt to your specific situation and needs to work for your business as well.

An agency that offers bespoke solutions takes the time to learn about your business and target audience, designing and delivering a strategy fully in line with your brand and really engaging for your specific ideal clients.

The more the marketing is brand and target audience focused, the more effective it becomes.

Look at their websites and, while you check the services they offer, see the way they say they deliver the services. If they offer a bespoke approach, it will be clearly stated on their website and pages.

A digital marketing agency that offers bespoke services is always the best choice for any business.

4. Transparent Pricing

Another important aspect to consider when checking a potential digital marketing agency London to hire is pricing.

The pricing for digital marketing services varies depending on multiple factors such as services included in the packages, technology used, agency experience, etc. It is intuitive that the higher those factors are, the higher the price will be. However, if you want to learn more about how much digital marketing should cost, click here to see our digital marketing full pricing guide.

When checking for the right digital marketing agency for your business, you will want to rely mainly on those that have transparent pricing on their website. It is important that you know the price each package/service has, and what exactly you will get by paying that amount of money.

Unfortunately, various agencies don’t show their pricing on the website, and this may often result in an overcharge at the moment of the quotation or in surprising fees at the moment of the payment.

Therefore, you will want to rely instead on those agencies that have clear pricing with a detailed description of the services included for each package. These digital marketing agencies value integrity and honesty, and therefore, are the best for a business to rely on and not have last minute surprises when it comes to the payment.

5. Which is Best Marketing Company? A Full-Service Agency

An efficient digital marketing strategy, settled to give long-lasting results, always include multiple services and platforms to manage simultaneously and in accordance. This makes the difference

Depending on the nature of the business and the specific audience to target, the strategy varies, as well as the services and platforms included.

Having different companies managing each one a single part of your strategy doesn’t help the fluidity of your digital marketing campaign, leading often to lower performance.

Therefore, if you want to increase your business visibility and sales, you will rather rely on an agency able to manage efficiently all the services and platforms your digital marketing strategy requires.

This will help you to save time communicating just with one single agency instead of multiple ones, and your digital marketing campaigns to have a higher performance leading your business to achieve the results you are aiming for.

6. Search for reviews and testimonials

Before choosing a digital marketing agency London to hire for your business, check for proofs that their services really work. This step is very important to avoid deception, disappointment, and loss of resources.

Check on their website and social media pages the reviews and testimonials. Rely only on agencies that show reviews and testimonials as they are the feedback previous customers had. If an agency doesn’t show any of these, it isn’t often a good signal.

See what the reviews say. They will help you understand what previous customers found good of their services and what instead they didn’t like.

Check the testimonials and see if the results their customers had are in line with the ones that you are looking for.

This is a very important step to understand if the work the agency promises you is in line with your business goals and if they are the right agency for your business.

7. Review the quality of their website and social media platforms

Logically, the online image is part of the cover letter of any internet marketing agency London. It is the environment in which it is supposed to be specialised, therefore, its website and social profiles must be in line with what they promise you to achieve.

So, when you are looking for the right digital marketing agency to hire for your business, there are several elements that you will want to observe and evaluate:

How is the design of their website? Does it look professional? Is it responsive?

Is it possible to navigate the site quickly and comfortably?

Do they have a blog? How is the content that they share?

How do their social media pages look? Do they look professional? Do they post regularly?

Are the images good quality ones?

How many followers do they have?

What tone do they use? Is it friendly, close?

Before choosing the digital marketing agency to hire, you will want to analyse these factors. Ideally, a good digital marketing agency has a professional website with easy and quick navigation, a blog with quality content, social media pages that look visual and professional with a good number of followers where they post regularly at least once a day.

8. What does a World Best Marketing Company do? Excellent Team Communication

When you decide to contact an internet marketing agency London, the last factor that you will want to analyse is their team communication.

How do they reply to you? Are they professional and friendly? How long do you have to wait to get a response?

When you hire a digital marketing agency to create and run your marketing campaigns, you will have to communicate with them often. Therefore, you will want to rely on an agency with a friendly and professional team that makes you feel close to them despite the agency might be located even in a different city.

Clear and professional communication is a key point to run a marketing strategy fully in line with your brand, and that will lead your business to achieve further growth.

How much should you invest in Digital Marketing?

How could you get the best marketing company with all these characteristics for your business?

Serendipity Marketing is a leading full-service digital marketing agency that delivers services internationally in English, Italian, and Spanish languages.

Serendipity Marketing’s unique methodology mixes marketing strategies with psychology science, allowing them to get to know your target audience at a deeper level, uncovering the secret reasons for their behaviour, and creating an efficient website strategy to implement into your page.

We also offer open and transparent pricing. Our agency believes that you should know exactly what you are getting and how much it will cost.

When you work with us, you get a dedicated account manager so that you will always know who to contact if you have any questions or concerns about your digital marketing campaign.

Digital marketing services from Serendipity Marketing

At Serendipity Marketing, as a leading full-service digital marketing agency, we are experts in designing and running an effective branding strategy specific to your business. From setting up the strategy around your specific target audience and brand identity to managing and monitoring any single aspect of the whole campaign.

Our Digital Marketing Agency offers various services to fulfill your needs.

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