Johann SM Agency

Johann SM Agency

About the Author

Johann has extensive experience in content strategies, SEO, and social media. He is passionate about generating measurable results and maximizing brand reach. An expert in connecting with the audience and creating innovative campaigns that drive business growth.

Digital Marketing: What Do They Do?  Digital marketing has become an essential component of modern business strategies, particularly in the United Kingdom.

In this article, we’ll define digital marketing, explore its advantages, and explain the various roles within a marketing agency.

Learn what digital marketing is and its advantages in the UK. Discover the roles within a marketing agency and their salaries and in general, digital marketing what do they do.

What is Digital Marketing?

Digital marketing allows businesses to reach their customers where they are spending their time – online.

Digital marketing is the use of online channels and technologies to promote products or services to a target audience. This includes tactics such as:

  • search engine optimisation (SEO)
  • social media advertising
  • email marketing
  • content marketing, and more

What does digital marketing include 

Targeted Audience

With digital marketing, you can reach your ideal audience more effectively by targeting based on demographics, interests, and behaviours.



Digital marketing is often more affordable than traditional advertising methods such as TV or print ads.

Measurable Results

Digital marketing provides accurate and timely data on the performance of campaigns, allowing for quick and informed decision-making.

Improved Engagement

Digital marketing allows for interactive and personalised communication, resulting in better engagement with customers.

Increased Brand Awareness

Through digital marketing, businesses can build a strong online presence and increase brand awareness among their target audience.

Digital Marketing Channels

This infographic outlines the most popular digital marketing channels, including social media, email marketing, SEO, PPC, content marketing, and influencer marketing.

Channels3Social Media

Promote products and services through social media platforms like Facebook, Twitter, and Instagram, targeting specific demographics and interests.

Email Marketing

Send targeted and personalised emails to subscribers to promote products, services, or special offers.


Optimise website content to rank higher in search engine results pages (SERPs) and drive organic traffic to a website.


Pay-per-click advertising on search engines and social media platforms to drive traffic and conversions, targeting specific keywords and demographics.

Content Marketing

Create and distribute valuable content to attract and retain a target audience, with the goal of driving profitable customer action.

Influencer Marketing

Partner with influential people on social media to promote products or services to their followers.

Roles in a Digital Marketing Agency

Digital Marketing Manager: The manager oversees the agency’s marketing campaigns and ensures they meet client objectives. They also manage the agency’s team, budget, and client relationships.

roles 1

SEO Specialist

An SEO specialist is responsible for optimising websites and content for search engines, with the goal of improving search rankings and driving organic traffic.

Social Media Manager

The social media manager is responsible for creating and implementing social media campaigns, as well as monitoring and analysing social media data.

Content Marketer

A content marketer creates and promotes engaging content that attracts and retains a target audience.

PPC Specialist

A PPC (pay-per-click) specialist creates and manages paid advertising campaigns on search engines and social media platforms.

Average Incomes in Digital Marketing Agencies

The salaries in a digital marketing agency can vary depending on factors such as experience, job role, and location. Here are some average salaries based on data from Glassdoor:


Digital Marketing Manager: £45,000 per year
SEO Specialist: £30,000 per year
Social Media Manager: £35,000 per year
Content Marketer: £25,000 per year
PPC Specialist: £30,000 per year

Overall, a digital marketing agency can generate a monthly income of around £50,000-£100,000, depending on the number of clients and services offered.

Digital marketing is a powerful tool for businesses in the UK to reach and engage with their target audience. By leveraging the advantages of digital marketing and utilising a team of experts within a marketing agency, businesses can build a strong online presence and drive growth because you know that digital marketing what do they do.

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