Manyela Calderon

Manyela Calderon

Hello to all digital marketing enthusiasts! On my journey through the digital world, I’ve sailed the waters of content marketing and social media marketing. Both are amazing, but do you know the difference between them and how to make the most of them? Join me on this journey and I’ll tell you! Serendipity Digital Marketing will be the captain of this voyage, so take your seats and let’s begin.

content marketing and social media



My Journey in the Marketing World:

1. Discovering Content Marketing:

Content marketing has been my ally in creating and sharing content that truly matters. It’s about connecting with the audience, offering them something valuable, and building a trusting relationship. Whether through articles, videos, or infographics, I always aim to educate and help my followers answer their questions. You can notice this if you take a look at our blog page.

2. Navigating Social Media Marketing:

Social media is that dynamic space where everything happens instantly. Here, I not only share content but also interact directly with my community, respond to their comments, and create campaigns that resonate with them. It’s a unique and very rewarding experience! Our goal is to provide a pleasant experience that encourages our audience to keep choosing us.

Content Marketing or Social Media Marketing? Both!

Throughout my adventure on the Serendipity Blog, I’ve learned that although both approaches revolve around content, they have their peculiarities:

  • Focus: With content marketing, I aim to build a long-term relationship, while on social media everything is more immediate and direct.
  • Platforms: I use my blog for content marketing, but when it comes to social media, that’s where the magic happens in real-time!
  • Goals: With content marketing, my goal is to educate and earn the trust of my followers. But on social media, I seek spontaneous interaction and sometimes promote a special offer.
  • Measuring Results: In content, I look at things like the time spent on my page or conversions. On social media, I celebrate every like, comment, and share! I find tangible and rewarding results.

If you’re in the digital marketing world, I encourage you to explore both approaches. Each has its charm, and combined, they’re unstoppable! The best part is that, whichever approach you want to work on, content marketing, and social media, both here at Serendipity with our team of professionals, will ensure success for your website.



Creative Ideas to Shine on Social Media:

I’m often asked, “How do you come up with so many ideas for social media posts?”. The truth is, there’s a world of possibilities out there! Here are some of my favorite ideas:

  • Behind-the-Scenes Stories: People love to see what happens behind the scenes. Whether it’s a typical day at the office or how a product is made, show that human side of your brand!
  • Polls and Questions: A great way to interact and get to know your audience better. Plus, it’s fun!
  • Customer Testimonials: Nothing speaks better of your work than the words of those who have already trusted you.
  • Tutorials and Tips: Share your knowledge. It can be about how to use one of your products or general advice related to your industry.
  • Special Days: From International Coffee Day to Book Day, there are many dates you can leverage to create themed content.

Coming up with new content regularly can be challenging, so having the help of a professional team can also be beneficial. Trust us, Serendipity Marketing is the way to go.

Being a Social Media Content Creator: My Experience:

Becoming a content creator for social media has been one of the most rewarding decisions of my career. It’s not just about posting photos or writing texts; it’s an art that requires:

  • Knowing Your Audience: Understand what they like, what concerns them, and how you can help.
  • Staying Updated with Trends: Social media is constantly changing. You have to stay updated!
  • Creativity: Each post is an opportunity to surprise and delight your community.
  • Friendly Tools: From design apps to post managers, there are tools that make life much easier.

If you’re thinking of diving into this world, go for it! It’s a journey full of learning and rewards.


My adventure in the digital marketing world has been amazing, and I hope that by sharing my experiences and tips, you feel inspired to embark on yours. Whether you lean towards content marketing, social media, or both, remember that the most important thing is to connect with people. Thank you for joining me on this journey on the Serendipity blog, and I hope to see you here soon!

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If you liked what you read and want to keep learning with me, don’t hesitate to always check the blog page or contact us through our WhatsApp. And if you have any questions or topics you’d like me to address, leave them in the comments, and we’ll gladly address them in a future post. See you next time!


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