SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

How many articles have you read so far on our blog? If you read a few you might have noticed that they all follow a similar format. And you know what? It isn’t a coincidence. It's for a reason.

Because this formula helps us generate a growing number of qualified visitors to our blog and for our clients every month.

Do you want to know this formula for writing the perfect blog posts? Well, read until the end because we are going to break this down for you with blog posts examples.


Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.

Before we get started, please go ahead and follow us on LinkedIn, Facebook, or Instagram.


Before we move to the steps of the formula and all the blog posts examples listed below, we have a question for you: how many of you have written a blog post before? If you have, leave a comment with "yes". If you haven't, leave a comment with "no".

Because you know what, whether you have written a blog post before or you haven't, and we are still curious about how many of you wrote one, we are going to share with you the perfect formula that we follow for our own blog.

The great thing is that it works for a B2C, B2B, a personal blog, or a corporate blog. It works for everything.
We are not joking; it is the best formula out there.

So, here we go.


1. Begin with a catchy title


The point here is not to just start writing a blog post unless you have the exact title. Eight out of ten people will read your headline, but only two out of ten will click through or read the rest of your article.

It doesn't matter how amazing is a blog post you write. If you don't write a good headline, no one's going to read the rest of your post.

It all comes down to your headline or title, or whatever you want to call it.

The headline has the goal to make people stop, create interest, and drive people to click to read more. It is already obvious that if your headline cannot accomplish its goal, most people will just skip through and won't even read your blog post.

If you need some creativity, go to a grocery store and check out a magazine. Those magazines have amazing titles like "Lose weight in 30 days", "How to shed five pounds fast!"

It doesn't matter what kind of magazine they are, whether it's a business magazine, a fitness magazine, or a gossip magazine, they all use catchy titles.

And that's what you need to do with your blog post. You can look for magazines for inspiration.

On our blog, we stick with the basics. We often use “How To”, Liv space post. These two things have been working very well for us, and they haven't got old.

So, start with the title. And you don't have to just create one variation of it. You can create two or three variations, and that's what we do then I ask people which option they like the most.

You can ask a few people you know and then pick the best one and go with that one.


2. Hook readers in your introduction


In your introduction, you need to hook people with a bold statement.

For example, in this article, we hooked you by saying "Hey do you want the formula that breaks down how we get a growing number of qualified visitors on our blog every month?"

By hooking people in, they're going to read the rest. And with your introduction, it's not just about hooking people in. It's also about talking about what's going to be covered in the post.

Just give them a quick overview of what you're going to teach them. This is a great way to hook them in as well as to get them to go more into your blog post, read more, and ideally, even leave a comment at the end of your post, if not even contact you.

Now that we got the introduction done, let's get into your body.


Alright, now before we move on with the next blog posts examples part of this formula, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.

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3. Subheadings in your body


Your body should include subheadings. Keep in mind, you want your content easy to skim. If people can't skim it, you're not going to do well.

In your body, use subheadings, and keep your paragraphs around five to six lines max. In addition to this, when you're writing your content in your body, you can notice it on some of our posts, we link out to other people. This is part of our formula.

It's not just about linking to your own site, it's also about linking to other sites. Because what happens is when you link to other websites, you open up your sources, you're citing them, it creates more credibility for you, it makes you and your business look more like an expert, and that's what you want to be perceived at when you're writing content.


4. Summarise in a conclusion


The last but not least of these blog posts examples and techniques, you want to wrap up your post with a conclusion. The conclusion summarises what your post was about, and you will want to end your conclusion with a question.

By ending with a question, more people will be more likely to leave a comment. And when they leave a comment, it creates engagement. And by getting engagement, you're much more likely to generate sales.

If people read your blog but they don't engage with you, they're less likely to become a lead or buy your products or services. So, it's really important you end with a question.

And here is the hack. What we actually found by testing blog posts is that a lot of people, after they click on blog posts and land on the page, they quickly scroll to the bottom to check out the conclusion, and then they go back up and read the rest – always assuming they liked the conclusion.

So, with your conclusion, make sure you label it "Conclusion". Don't get fancy, keep it simple.




So, this is our formula for writing blog posts and the main blog posts examples we use! It isn’t that hard. Keep in mind, within this whole process of writing blog posts, you need to link up to other sites.

And here's a bonus tip: we know this goes a bit above just writing, but very few people do it. When you link up to other people, it flatters them. People love getting backlinks because when you link out to someone, it drives in more traffic. Especially when you're linking to them in a positive way. Hopefully, you're not bashing people in your blog post. Stay above that.

So, when you link up to them, shoot them an email like:

"Hey James, I have to say I am a huge fan of your work, so much that I linked out to you in my latest blog post. You can check it out here (place the article link). P.S. If you shared it, it would make my day".

That's it. A lot of people who get linked out to, including us, don't mind sharing articles on their social media. It drives the blog owner traffic, and it makes the person you link to look great!


So, that's it! If you need help with your digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

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