SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

In this advertising strategy example article, I want to walk you through everything you need to know to get a high-converting strategy for your business.

By the end of this article, you will know how you can get a powerful strategy for higher revenue.


Advertising a business online is getting more popular day by day. And there shouldn’t be any surprise if we think that it guarantees you to rapidly increase outreach and conversions.

However, if it was that easy, how comes that many businesses and professionals are getting a low return on investment – if not zero return – when running digital marketing?

In this article, I am going to walk you through how to effectively advertise a business online generating constant income and profit.

No worries, nothing too complicated. I am going straight to the point and show you powerful techniques easy to implement straight away!

So, read until the end to get all the information right.


Great. The very first point to generating high converting business advertising is to create a bespoke strategy.

This is a vital point in this process, and it’s something that, unfortunately, most businesses underestimate.

So, before getting into how to generate an effective advertising strategy for your business, let’s see what it exactly is first.



What Is Advertising Strategy?


An advertising strategy is basically a bespoke action plan about how to best advertise your business online to generate high engagement and conversions.

It includes the best message, tools, and platforms for your business to stand out over your competitors and drive your ideal clients to stop, get to know more about you, and ultimately become real clients.

An effective advertising strategy is customer centred and describes the whole customer’s journey from the moment users get to know the business for the first time to the moment they convert into leads and customers.

It is basically designing a sales funnel around your target audience’s online behaviour and purchase influences, and your brand values.

It’s already intuitive that the more you know your ideal clients the more it’s easier to create a personalised campaign just for them.

This is one of the secrets for high converting marketing.

People, in general, make their purchase decisions based on the way they feel about the advertising content they see rather than how good your business may be.

And this behaviour gets even more emphasized by the high competition online advertising similar audience with the same message.



Advertising Strategy Example


In the below graphic of this advertising strategy example, you can see what a generic online customer’s journey looks like.


Audience analysis 1
Untitled design 2 min


A high converting sales funnel includes different stages through the buyer’s journey. Each stage has the goal of moving users to the following one.

You can use multiple platforms but, of course, depending on the nature of your business, some platforms will work best and others not.

So, at this point, it’s important to understand the best platforms to start from to generate results and focus on being there.

These platforms are basically the ones that your ideal clients use the most and where they would be more influenced to stop by when seeing content about your business.

At Serendipity Marketing, we use for all our clients what we call All-in Strategy to identify these platforms and how to be constantly there with valuable content.

Behavioural psychology science shows that when people see the same piece of information often and constantly, they are more inclined to consider it as something true that they can rely on.

This phenomenon is called Repetition and it is the goal of the All-in Strategy – getting to know the best platforms to be on and how to be constantly there with persuasive content to move people down the funnel.


So, we have seen a generic customer’s journey, applicable to any business and industry.

But how can you get the most out of it generating higher sales?

From this moment on, you have to keep something tight in your mind; to generate higher conversions you have to narrow your advertising strategy.

What does this mean?

Within your target audience, there might be different groups of people.

For example, if you sell digital marketing consulting sessions, your potential clients might be either businesses or marketers. Two completely different targets with different needs and knowledge.

So, if you generate a generic strategy and message for all of them, it will not work very effectively.

People feel more engaged with content that they feel it’s talking directly to them, not to everyone.

How can you do this?

You have to create different campaign strategies, specific for each group of people composing your target audience.

Learn +50 Powerful Neuromarketing Principles to Boost Your Engagement and Your Conversions

What Are Some Campaign Strategies?


Generating segmented campaign strategies means then designing a bespoke buyer’s journey for each group.

The first step is to analyse what differentiates them.

Age, sex, work, income, background.

And more importantly; desires, problems, challenges, behaviour when facing those challenges, purchase motivations and driving emotions.

With all this data, you’ll be able to generate a highly persuasive message for each group that will have the power to stand out and drive users to the following stage of the funnel.

How can you collect all this data?



Advertising Campaign Strategy Example


At Serendipity Marketing, we have designed a data analysis process to uncover this information about a specific target group.

Once you get to know this, you’ll know the reason why those people will decide to purchase from you.

This reason why is what will make the major difference in raising your advertising strategy conversion rate.

This way, you’ll know to specifically talk to each group and where to place your content to generate the highest results.

So, now how can you generate a persuasive message once you know this information?

High converting advertising strategies are based on empathetic content that doesn’t just provide the information about the business but connects at a personal level with the users.



Types Of Advertising Strategy


Depending on the nature of your business and your marketing budget there are different types of advertising strategies that you can benefit from.

Depending on your brand awareness and pricing, the buyer’s journey can be shorter or longer.

When someone interacts with a business, they usually want to make sure they are going to make the right decision if they choose that business to fix their problems.

So, after making the First Impact on a potential client, making them stop and check on the content, how long does it take to warm them enough to induce them to convert into a client?

This is the Nurturing phase, and its length varies on multiple variables. The goal of this part of our advertising strategy example is to overcome any anxiety they may have about choosing your business and persuade them to take action.


How much should you invest in Digital Marketing?

Online Advertising Strategy Examples


The most commons are to have a website listing your products or services and social media pages.

You can grow your social media accounts through organic strategies (hashtags, collaborations, give away) and paid strategies (social ads).

Once you have a website, you’ll need to help it rank on Google first page and you can do it through SEO (Search Engine Optimisation) and SEM (Ads on Google).

You can also use these platforms to gain contact details and run email marketing campaigns to share valuable information with your leads directly on their email box.



Cognitive Advertising Strategy Examples


Across all the platforms you will use to outreach qualitative users, the most important thing is to generate content able to make the right emotional impact on users.

Above, in this advertising strategy example, I mentioned that important data to uncover is your target audience driving emotions.

Behavioural psychology science shows that people buy mainly for emotional reasons rather than rational ones.

So, how can you get constant sales growth for your business?

You have to run consistent digital marketing based on your ideal clients’ real purchase motivations across multiple platforms.

12 min

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