SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

How To Create An Advertising Agency Social Media Strategy


Serendipity Marketing has been called lately like "The Tesla Cars of Marketing!" The reason why is Serendipity Marketing counts with a strong differential value that many digital marketing agencies miss out there.

Serendipity Marketing is the only advertising agency, social media strategy that applies psychology to its social media strategies. Nowadays, a catchy copy isn't enough. You need to go beyond the screen and enter in your reader's head.

Our service starts by getting your business recognized by guiding you on what to focus on first. From there, our team update all of the information that's already in these places using proven strategies and a lot of know-how. Starting from a one-man operation, Stefano Frachiolla and Maria Lafuente (CEOs) have overseen the expansion of the business to provide a full digital marketing service to businesses around the world from their base in London. Since our humble beginnings, Serendipity Marekting now works with a wide variety of SMEs. Choose one of the packages to get started with promoting your business with social media marketing.

Digital marketing thus designates the set of strategies to be implemented on digital media... Digital marketing campaigns tend to be more engaging, helpful, and tailored to the targeted audience; therefore consumers respond more to brands that reach out to them through digital marketing. It gives you and your audience the opportunity to get to know each other on a more personal level, and this enhances trust and brand loyalty.

Using social platforms allows you to expedite this process and make it much faster across several platforms at the same time.

If you haven’t already got a style for your brand (or it’s looking dated), call in the pros. A good designer will work with you to craft a style that will tie your branding together. Talk to the designer about your brand and help them to understand your ideal customer. There’s a lot to be said for colour psychology – different colours evoke different emotions.

This helps the company to explain its point to the buyers and convince the buyers to go for their product. Every work to be done needs a plan of action so that the work is done in a desired and correct manner. The role of Serendipity Maketing is to find out the right path to transfer or better said, deliver the message to the targeted customers. With voice search optimization, your company optimizes existing and new website content for voice search. The intention is to earn your website thefeatured snippetor position zero spot in Google search results.

Our mission is to help clients reach their objectives by delivering our specialist and constantly evolving service. We are looking for a partner, our dedication and determination to help companies succeed are what drives us to advertise and deliver the most of our efforts and the best of our creativity to our clients. Because of their general appeal, Instagram, Facebook, Tiktok, Linkedin is great services to promote your products or services.

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How much should you invest in Digital Marketing?

"Advertising agency social media strategy"

With so many people managing messages, miscommunications and missed opportunities can happen. Having everyone use the same comprehensive social management platform that can handle social care, publishing, listening, and advertising makes a huge difference in ensuring alignment between teams.

Your strategy shouldn’t be written in stone; we view it as a living document that can and should be changed based on what the data tells us throughout the campaign. Our team will agree on a cohesive content strategy to reflect our brand voice and content that resonates with our users/fans. Over 83% of young people in the UK aged 18+ are active on Facebook, Instagram and Tiktok, making it the ideal platform to reach your target audiences, no matter who they are. The Facebook Advertising network spans Facebook, Instagram, Messenger, WhatsApp and the Audience Network across desktop, mobile and tablets. Every other person today with a phone and online presence is a self-proclaimed content creator.

Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments.

An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts. Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps. To achieve the same goals across a variety of social media channels. It should be built with these business aims in mind, not focused solely on creating content that works on social media but serves little business value.

One of the best ways to understand how the advertising world functions is to understand how an advertising agency works. We already know that there are many different types of advertising agencies. Some agencies may have hundreds of employees whereas others may not have so many. This leads to bigger advertising agencies being divided into departments specialising in very specific parts of the advertising process. Smaller companies on the other hand usually combine roles and departments to best utilise their resources and facilities.

Unlike many other agencies, our advertising services could be integrated with a marketing plan.


Both organic and paid social media landscapes are constantly evolving. Organic reach is also shrinking as the leading networks ramp up their paid social media channels to monetize platform investment. The social media platforms you choose to market on really depend on the audience you are trying to connect with and the products and services you are trying to sell. Don’t fall into the trap of trying to have a presence on every social media platform.


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