If you want to make money from the internet, it's not as simple as setting up a Shopify store and just sitting down and generating sales. If it was that easy, no one would be going into an office and working in the normal workforce. Don’t you think so?
In this article, we are going to share why 99% of eCommerce will never sell without this eCommerce marketing strategy that makes the real difference in eCommerce sales.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, we have a question for you. How many sales are you generating? Leave a comment below with the number. Could be maybe 5 sales, 10 sales, or 50 sales. Because once you read the whole article, you're going to be getting way more sales.
So, are you wondering what that eCommerce marketing strategy is? It's persuasive copy.
No, we don’t mean a tool or anything like that. It really is copy.
Just think of it this way. When someone lands on your site, whether you do ads or SEO or email marketing, they check out the product you're selling, but then, they don't see much.
They just see a few sentences, maybe a picture. What do honestly you think? Are they going to buy?
Truth is that they most likely won’t purchase. And that's why over 95, 98, 99% of online visitors don't convert.
And it's why if you're creating eCommerce products, placing them on your store, and you're like “Huh, why am I not getting any sales?”, it's because of the copy.
Without persuasive copy, you're not interacting with the person. When you go to a physical store, you're interacting potentially with a salesperson. That salesperson guides you. They help you choose. They are like: “Oh, you need this size to try on for this shirt? Oh, this looks good. Oh no, that doesn't look good. You shouldn't get that, but instead, you should get this.”
You don't have this on the web. So, what do you have to do to convince people to buy? You need persuasive copy.
So, now that you know that it's persuasive copy, let's go over a few things that you can do to make sure that your copy is truly persuasive.
1 - Talk about the benefit
It isn’t just about “Hey! I'm selling this product!”.
It's about the solution that the product is giving people to fix their problems.
For example, if you're selling toilet paper, and the one that you're selling is so soft people don't have a rough bum from that, your solution is ultrasoft toilet paper. It'll make you feel like your bum is sitting on clouds. It’s just an example.
And if your reviews on that page enforce that, you're going to get more sales.
So, you have to talk about the solution and the benefit that your solution is providing.
Alright, now before we move on with the next eCommerce marketing strategy tip, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
2 - Persuasive copy isn't just copy
A picture says a thousand words. So, if your pictures are amazing in your eCommerce product, you'll do really well.
Taking professional pictures, 360-degree view cameras, showcasing your products, will help boost sales and conversions.
3 – Reviews
The copy isn't just about how much you can convince people to buy your product. It's also how much can other people can convince others to buy your product.
You need a lot of reviews on your site. Whether they're bad reviews or good reviews, let them all through because they'll help tell other people if they should be buying your product.
4 – Details matter
When it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides. Every feature, every nook, and cranny of it. This is something crucial for your successful eCommerce marketing strategy.
Think about any objections someone has when it comes to buying your product. If you answer all those objections in the copy, you'll overcome users’ scepticism and get more sales as a consequence.
5 - Copy doesn't end on your product page
From your checkout page to the thank you page, all of that's copy. If you can optimize your checkout page and be like - get this delivered to you within two days, emphasizing free shipping.
Things like that can help boost your sales. Like using a two-step checkout instead of a one-step checkout. Or, upselling more products and services on the thank you page after they checkout. All this, of course, boosts sales. And if you do those things, you'll start seeing that more of your products will start selling.
If you need help with your eCommerce marketing strategy or digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.