If you want to grow your eCommerce site and you know that the way that you think you're going to grow it isn't the real way to do it, you are in the right place. In this article, we are going to break down for you 7 proven ways to increase eCommerce sales by at least 50%.
So, read until the end to make sure you discover all these 7 strategies and understand how to implement them correctly for quick sales growth.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, time to go straight to the point. Are you ready to know how to increase eCommerce sales?
1. Focus on 1 product
Yes, you do not need to be selling millions of products like Amazon to do well. A client of ours sells more comfortable high heels than the usual ones. Speaking with them we figured that people like Gucci, Prada, and Chanel, to make a couple of examples, aren't willing to make shoes more comfortable so they wanted to focus on selling some insoles that make it way easier and nicer for women to walk on fancy shoes.
They had one product and that's it. And do you know how much they make? Well, into the seven figures per year. That’s impressive, isn’t it?
That’s because you don't need a lot of products to do well. And if you're only doing one product, your life becomes so much easier and surely you can eventually add more products with time, but first focus on just one that solves a strong pain point.
If you're just trying to sell some product because you think it's cool but it doesn't actually solve a pain point, well you are most likely not to make sales. You won't see a 50% increase. You'll probably see a 50% decrease compared to what most people are seeing.
So, make sure you focus on one product that solves a real problem and there are not a ton of other creative or unique solutions out there.
It's easier to get someone who's bought from you to spend more money with you than it is for new people who haven’t bought from you yet.
So, for example, if you're selling women's shoes that are nice and comfortable or you're selling insoles that make women choose nice and comfortable, your upsell could be a pack of three insoles instead of just one.
This is an easy upsell and doing simple things like this will increase your lifetime value which will open up more possibilities.
Facebook ads and Google AdWords both work extremely well in eCommerce marketing.
Facebook ads is excellent when people don't know what product or service they're going after. For example, if you're in the beauty space, you can target everyone on Facebook who's interested in beauty and show them some cool new products that they're not familiar with.
On the other hand, if you're using Google AdWords and you know people are looking for a makeup brush, you can show ads on Google for your makeup brush to people who are actively looking for it on Google.
Both of them are a great way to really boost your eCommerce sales and, if you're not sure where to get started with Facebook ads or Google Ads, just leave a comment below and we'll answer you with feedback on how to run the perfect Facebook ad campaign or a Google AdWords campaign.
Alright, now before we move on with the next strategy to increase eCommerce sales, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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4. Leverage subscriptions
Have you noticed on Amazon that you can get a discount if you subscribe to a product? So, make sure you offer subscription options.
For example, if you're selling makeup or lipstick and people are going to run out of it after a while using it, the question is just when? So, why not give them an option where they can subscribe and continually get new makeup? Why do you think Dollar Shave Club sold for a billion-plus dollars? It's because they did raise their subscription to everyone's already buying razors.
So, why not make it easy and just automatically deliver products to them? Implementing the right subscription option is huge and, if you're using Shopify, you can use a tool called “recharge” to make your product a subscription. You don't. have to pay some fancy engineers to do this for you. You can just use this simple too.
5. Do not let them leave empty hands
Do you know how many people are going to your shopping cart and abandoning it? In 2017, studies showed that roughly 75.6% of shopping carts were abandoned.
That means if you have a hundred people adding to your shopping cart roughly 75 of them are going to leave. They're not going to come back and they're not going to buy.
So, you need to make them come back and buy. And how do you do that? You can use recovering abandonment solutions such as collecting their emails so that, when someone's buying from you you're probably collecting their name and email first before you're showing the credit card information. And for all the people that you collect the name and emails but don't finish the purchase, you should be emailing them and convincing them.
Also, you can even do things like exit and town offers that will show a popup when people are leaving the page and where you can say something like “before leaving, put in your name and email and I'll send you a 10% off coupon or a free shipping coupon”.
6. Optimise your checkout process
There's a company called Bay Mart and they did a study looking at everyone's checkout pages. Do you know how much money gets recovered by optimising these checkout pages?
We know this may sound crazy; you think that someone adds up to the car that they're going to buy but what they found is when companies optimise their checkout pages they found that they made an extra 260 billion.
So, don't forget to optimise your checkout process, and the way you do that is by first removing unnecessary fields. Why would you ask someone for their name and email and address multiple times? That's unnecessary. Keep it simple.
Another way you can optimise your checkout process is by making it two-step. You might think that it's more convenient for everyone to just have all the fields on one page. But isn’t convenient at all.
If people see 1020 fields on one page, what's going to happen they're going to be feeling overwhelmed by all that. But if the first page just says to put name and email and then on the checkout page, they only get shown the remaining credit card and shipping fields, you're much more likely to increase your sales roughly by 10%, all by just making your checkout page two steps.
7. Leverage a referral program
If. someone's buying from your eCommerce site, they probably know other people who have the same problem and need your solution to fix them.
So, create a referral program, and you can do this through referral candy. It's a simple tool app that you can use to have a referral program. You can offer things like a 20 pounds discount to someone when they refer someone else who also signs up and buys and to the person who got referred.
So that way, they both save twenty pounds, or ten pounds, or ten% off, or free shipping, or whatever incentive that you're giving to people.
The referral program is not to just incentivise a person who's doing the referral. It's also to incentivise the person who's accepting the referral.
So, you want to make a referral program to be on both ends or it won't be as successful.
Follow those seven strategies to increase eCommerce sales and you'll do really well with your eCommerce site, getting to generate at least 50% and more in sales.
Now, we know those are a lot of strategies and you might be wondering which one you should be doing first. Leave a comment below with your eCommerce store link and ask for which one of these strategies you should be using first, and we'll respond telling you which one you should do first, second, etc.
If you need help with your eCommerce or digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.