There are some really important digital marketing learnings that you need to know about if you want to get higher results for your business. These are the 7 most important lessons that we have learned throughout our digital marketing experience growing our clients’ businesses and ours.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
Now, you may be a business owner, you’ve been doing marketing for a while, or you're just getting started in marketing. A question for you. What's the most important lesson you learned? Leave a comment below letting us know that lesson.
So, let's get straight to the point.
1. Start small
Yes, start small but look out for scale, you know what we mean?
When you start small, you don't want to just go into a marketing campaign and be like, "I'm going to spend $1 million." "I'm going to spend $10 million."
Yes, these examples are extreme, but depending on your budget, it could be that you’re to spend £10K or £5K. Whatever it may be, if you start too fast, what we found is that most people fail.
Even at our size, we always start small and then scale. And once again, when we say this, we don’t mean £5,000, not £10,000. We usually start off at less than £1,000, and we try to see what works.
It doesn't mean we won't ramp up the next day to £10,000 or much more, but we really try to start off small to figure out what works.
Now, if we pay for services or hire an agency, it's a little bit different because someone else is creating a plan for us, and then executing it.
But if we are doing it ourselves, we try to start off small as just because a channel or a tactic work for a competitor, it doesn't mean it works for us as well.
And this is the very first lesson we learned as every time we just go knee-deep and start big, we usually just spend more money and time than when we start small and then scale.
2. Speed is everything
We used to wait for our website to be perfect The copy, the layout, and everything else had to be perfect. And with time, we learned that it isn’t about how well your copy is written and design is made.
It's much better to have some copy and design than nothing. And even if you have a really well-written copy and well-done design, it doesn't mean it's going to convert.
Perfection doesn’t exist. It isn’t for you to say when it’s good, but it’s for your ideal clients.
So, just go with what you have and focus on executing fast and then adapting A/B testing, and tweaking to make it better over time.
We just continually run A/B tests for our web pages until we come up with the best variation. And then you can have someone tweak the copy and design to make sure it works.
3. Learn from your mistakes
It doesn't matter how smart you are, we all make mistakes. Elon Musk sent rockets into space, but do you know what happened with some of the first rockets? It went up and it came down.
Elon Musk is probably smarter than us. And just because some of his rockets didn't go up into space, it doesn't mean he's not smart or successful.
We all know he already is.
But here's the thing. We don't care who you are, you're going to make a mistake but learn from it. Elon eventually got his rockets into space, why?
Because he learned from his mistakes and continually adapted. He didn't give up, he just morse so learned from his mistakes and keep using the learnings to his advantage.
In marketing, you're going to make a lot of mistakes and it’s crucial that you learn from them, and keep moving forward and optimising. It’s about this.
Alright, now before we move on with the next eCommerce marketing strategy tip, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
4. Hire people who have done it before
This one is another crucial one. So, the usual way to build a business is by keeping learning from failures and mistakes and keeping going executing as fast as possible and hopefully things work out – which is great.
But there are other people out there who have been where you are already and made it. They've solved the problems for your competitors. Because if they were successful once at what you're trying to solve, they’ll manage to do it for you much easier than having you or someone else who hasn’t been there before doing it.
So, hire them, and you’ll see your business growing much faster.
Instead of you learning from your mistakes, they already know what mistakes to avoid. Instead of you having to worry about execution and getting stuff done, they already know people who can execute each and every single task faster and better than you. Because they've done it before.
That's the key to hiring people who've done it before. But remember, they had to do exactly what you're looking to do, not once, but twice successfully before. Because once could always be luck, twice means they're usually good.
And when they've done it twice, look at those companies, look at their LinkedIn profile. Did they continue to get promotions at those companies?
Because if they did, someone else saw them be valuable and they must have done well to get those promotions. So, the chances are, they've done it twice and got promotions in those previous companies, they can do it a third time.
5. Be consistent
We can't tell you how many times that people would have had a massive business and done well on their marketing if they were just consistent.
If you're consistent, you'll do well.
A great example of this is our blog. We do well on serendipity-marketing.com, better than most other marketing blogs because we are consistent.
6. Build a brand
Nike, BMW, American Express, Airbnb. You don't see these companies just being out there and not doing anything. They build brands.
Even when you look at new companies like FTX, the crypto exchange company, they built a brand and they built it because they realized the power of it.
People make purchasing decisions based on the brand. You look at MLB umpires, they have an FTX logo. You look at the Miami Heat Arena, no longer the Miami Heat Arena, it's the FTX Arena. You look at Lewis Hamilton, Mercedes Formula 1 driver, you'll see FTX there.
So, when you constantly put your brand and associate it with influencers or other trustworthy elements, or other things that you know people are paying attention to, it helps build a brand, and that builds longevity.
7. Make it easy for people to buy from you
Last but not least, if you make it hard, no one's going to really buy from you. PayPal and Shopify Pay are all solutions that make it really easy.
You know, when we implemented PayPal on our UT Academy checkout page, we got roughly an 18% increase in conversions? Literally, all we did is add PayPal as a payment option.
Meaning, that more than 18% of our customers use PayPal, but before PayPal, literally, if we got 100 conversions, we ended up with 118 after PayPal.
This happened because PayPal is a very easy way to pay and 18% of users prefer to pay with. So, you’ll definitely want to make it the easiest possible for your potential clients to buy from you by giving them different payment options they can choose from.
If you need help with your SEO or digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.