SM Agency

SM Agency

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SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Google Ads is still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they're looking for whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, or your services, you can be right then and there.

But a lot of businesses find it difficult to make their campaign scale and become profitable.

So, what should you do?

In this article, we are going to walk you through 7 Google Ads tips that'll make your campaign scale profitably.


Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.

Before we get started, please go ahead and follow us on LinkedIn, Facebook, or Instagram.


So, let’s get straight to the point.


1. Remarketing audiences


The first of these Google ads tips that want you to do is to create in-depth remarketing audiences.

Did you know that the click-through rate for remarketing is roughly 10 times higher than traditional advertising and CPCs cost are roughly two to a hundred times less?

That's a huge difference, isn’t it?

Not only is remarketing aspect super important but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions – meaning you'll get a better bang for the buck.

So, set up campaigns for people who have already been to your site more than one time.

When you do that, it means that that audience is already interested in your products or services.

So, when you target them, they already got to know you and they're much more likely to convert.


2. Longtail keywords


The next of these Google Ads tips we want you to do is to focus your efforts on longtail keywords.

When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume.

But they don't always drive the highest quality of traffic.

A lot of marketers make the mistake of going after these keywords.

However, the money is in the longtail.

For example, the keyword “diet plan” has an SEO difficulty score of 52 and a paid difficulty score of 70 with a cost per click of $4.35 and a keyword volume of roughly 40,500 searches per month.

A long-tailed version like “diet plan that's low carb” has an SEO difficulty of 21 and a paid difficulty of 42 with a cost per click of $1.58. The keyword volume is only 12,100 searches per month but someone who searches that is looking for a specific diet plan and they're much more likely to convert.

You're probably thinking that a diet plan has a much higher search volume, so you want to go after that.

But what you'll find is that you're going to get a lot of irrelevant clicks that don't convert versus going more specific.

Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.


3. Exclusions


The next Google AdWords tip is that you shouldn't be afraid of using exclusions. Exclusions are a great way to find a hyper-focused audience that's more likely to convert and give you a bigger bang for the buck.

So, let's say your audience doesn't fall into the category of people with high income. You can exclude people with higher income.

It really is that simple.

There are a lot of different targeting elements with Google Ads and also Facebook Ads.

Don't be afraid to use them because they're your friend. It allows you to spend your money with the people who are more likely to convert into a customer versus the people who aren't.


4. Test different locations


The next thing we want you to do is to test different locations. Creating audiences based on a location is one of the easiest ways to create a segment.

We can't even tell you how many people just use the default settings, which is a big mistake.

Now, there are 3 ways that you can target location in an ad campaign.

1. you can go after a location-based keyword

2. you can geotarget to a radius on your ad segment

3. you can do both.

You want to try a mixture of all of them to see if you can generate the most sales.

And when you do that, you'll weed out a lot of people that were never the right customer for you in the first place.


Alright, now before we move on with the next Google Ads tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.

How much should you invest in Digital Marketing?

5. Add extensions


Next, we want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.

There are many different ways that you can add extensions to your site.

You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, and the list goes on and on.

According to Google themselves, adding extensions can increase click-through rates by roughly 1015%.


6. UTM tracking


Next, we want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy.

If you're not tracking the performance, how do you know what's working and what's not?

Using UTM codes is a great, easy way to keep track of what's doing well and what's not.

And if you don't know how to code, don't worry. Using Google's URL builder tool, you can literally create UTM codes per page in less than 30 seconds.

You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.


7. Run ads on your competitor keywords

Next, we want you to start running ads on your competitor keywords. This is one of the simplest and most practical ways that you can see a really good ROI.

Using free tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.

You can also put in your competitor's brand name and see their search volume.

Going after a competitor's brand name is a really easy way to generate more sales.

Now, when you're doing this, you've got to think about a trademark, so you may not be able to put your competitor's name within your copy. But that doesn't mean that you can't drive sales.

This is why everyone's bidding on brand names. It's a quick way to get sales.

If someone's searching for a competitor, chances are they're super targeted and they may like what you're selling as well.


If you need help with more Google Ads tips or to improve Google AdWords for higher results to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

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