Whether your customer’s journey is face to face or digital, people who will enter it will have an experience with your brand and organization. And depending on how good this experience is, they will end up becoming clients or leaving. So, when it comes to improving user experience, you’ll surely agree that’s a crucial key for any business growth process.
And if you are looking to know how to improve user experience on your website and other digital platforms, you’re in the right place.
Hi there! Welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies. This is Michael Culp and, in this article, I’m going to give you 5 tips to improve user experience.
First, let’s get started by talking about why user experience is important. It’s simple, every $1 invested in user experience results in a return of $100 dollars, and 88% of users are less likely to return to a website after a bad user experience.
Now that you know the importance of user experience, let’s dive into the 5 tips about how to improve user experience on a website and eCommerce websites.
1 - EASY NAVIGATION
It’s very important to have easy and well-structured navigation. For web users, there’s nothing worse than a disorganized and confusing interface. If potential customers have trouble navigating your website they will most likely leave your site and look for the product or services they want from somebody else.
To make your website easy to navigate, you should start with a sitemap. A site map is a list of pages on your website that outlines your main categories and themes. The goal here is to use the sitemap to define which items you need to have on your navigation menu.
A great tip to build your sitemap is to start with your user in mind. Make sure that when they land on your site, they will be able to quickly find the information that is useful and relevant to them.
2 - CALL-TO-ACTIONS
Once a potential customer land on your website, you need to guide them into the action that you want them to take. For that, you need to create calls to action throughout your content.
A simple tip is to make the CTA’s buttons stand out. You can do this in the form of banners, pop-ups, buttons, and any other element that helps you grab their attention.
Make sure to constantly remind the users to do something. You don’t want to put a CTA every 100 words, but you do want to put out user-friendly content that invites them to subscribe to your list, book a call, or buy a product.
A great tip is also to put a call-to-action in the top navigation and use a sticky header. A sticky header goes along with the user wherever he goes. By having this CTA together with a sticky header, the user will see it and be able to click on it, no matter where they go on your website.
This makes the user experience much easier because if they start to scroll and realize that they want your service or product, they can just click on the top CTA.
3 - OPTIMIZE FOR MOBILE
It’s very important to remember that not all the customers that will visit your website will come from a laptop or a desktop computer. Laptops and desktop computers have a very different designs from mobile.
You need to build a layout for mobile with a simpler version of your website, in order to avoid too many different elements on a tiny screen. For mobile, it’s also important to be more navigable and have a quick loading speed. People who navigate the web through their mobile devices usually have shorter attention spans and a more immediate need.
It’s even possible to create a separate navigation for mobile users to make sure that it meets the needs of people that are gonna be using the website. What works on the desktop, can not work on the mobile. So, sometimes it’s important to adjust.
Alright, now before we move on with the next tips on how to improve user experience, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
4 - TEST IT TO IMPROVE IT
As with all marketing strategies, what works for your brand may not work for another brand. So, it’s very important to always test and optimize your strategies.
A very useful tool to look at some results is the well-known Google analytics. With Google analytics you can see where your customers are going on your website, where they are spending the most time, where they are clicking, and so on.
All that information will help you improve the user experience on your website. You’ll be able to make an informed decision about what you need to keep doing and what you need to modify.
5 - INCLUDE A BLOG
A great way to let your customers know more about your business and gain their trust is by providing useful information to them through blog posts. You can use many keywords and concepts that help you boost your SEO while at the same time offering useful information to your customers.
Even if SEO doesn’t affect the site visually, it can help you rank higher on Google, consequently bringing more traffic.
SEO is related to user experience because people who are browsing the web are going to be able to land on the exact page with the information they are looking for, which will make them close to conversion and have a more enjoyable time at your website.
This is why you should always optimize your content with the keywords that your customers will type in the search engines.
By having informational articles on your blog, that bring in a lot of traffic, you can take advantage of that traffic to build an email list. An email list is a great way to keep in touch with your audience and increase sales.
If you are doing e-commerce, for example, an email list can bring in a lot of sales during holidays. You can take advantage of Black Friday and Christmas to promote deals to your readers.
According to Hubspot, emails bring in $42 for every $1 dollar spent. There are business models that are solely based on email. The 12-minute affiliate system, for example, is a training course that teaches you how to make money in an automated way with emails.
So, if you want to increase your revenue, email and SEO are great ways to bring more traffic and promote deals to your audience.
To finish, I want to remember that your website is always a work in progress, you don’t need to be perfect, you just need to improve a lit bit every day. So, Use these 5 tips to improve your website user experience, get more traffic, and more sales. To recap:
1 - Easy Navigation;
2 - Call-to-actions;
3 - Optimize for mobile;
4 - Test it to improve it;
5 - Include a blog.
If you need help with your digital marketing and to improve user experience on your digital platforms to grow your business in terms of visibility, engagement, and profit, contact our SEO company London today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.