SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Marketing a website is easy. You do some SEO, you do some content marketing, and maybe even some social media marketing, and there it is you become popular and a go-to authority in your field.

But, if you have a mobile app, how do you actually market it?

In this article, we are going to break down for you 3 easy steps to successful mobile app marketing to get more exposure and installs.


Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.

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So, first of all, if you have a mobile app already, you can start marketing it and we'll show you how in this article. But if you don't have a mobile app yet and you're just thinking about making one and you're curious about how to market it, you can first start off with Built Fire.

Built Fire is a quick and easy way where you can build an app without being a developer and it doesn't cost an arm and a leg.

So, now that we got that out of the way, hopefully, you have a mobile app by now and we can start going straight to how to run successful mobile app marketing.


1. Create press


The first thing you want to do when it comes to marketing your app is to create press. If you're too lazy and you don't. want to create press or you simply don’t know how to do it on your own, check out what's the site PR served calm.

This site was founded by a guy named Chris Barrett who does performance-based press in which you pay if he gets you pressed.

If he doesn't get you pressed, you shouldn't pay. Funny enough, that's how all PR should be. We are not sure why these companies are trying to charge 10–20-thousand-dollar monthly retainers when they're not guaranteeing any press.

Alright, so you can use a service or a company and like PR serve, if you want to do it on your own go check out who's covering apps within your space.

If you have a beauty app, then check out all the beauty bloggers and give them that app for free. And don't just give it to them for free when everyone else is getting it for free. You want to give it to them before you launch it to the public by giving them early access.

They're going to be like: “Oh my god, this app is amazing” and then they're going to cover it.

They're going to feel special and then when everyone starts covering it then you're going to get some awesome press and some sign-ups.


2. Get coverage in the blogosphere


This doesn't have to just be like press where someone's covering it saying that your app has been just launched. It could just be someone talking about marketing, assuming you have a marketing app, and they include you within that blog post.

So, what you want to do is to reach out to all the bloggers who have already written articles that are related to your app.

When you reach them out, don’t just promote your app, but show them how it will be beneficial for them to list your app in their blog post.

Here again, you can give them free access so that they can try it out and build a long-lasting relationship where the bloggers can keep mentioning you in their articles when it’s the most beneficial for both of them.

The bottom line? You get to increase your outreach and brand awareness, getting authoritative people to recommend you to their audience who will then most likely start to check your app and install it.


Alright, now before we move on with the next eCommerce marketing strategy tip, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.

How much should you invest in Digital Marketing?

3. Advertising


Third thing you want to do, and we hate to say this, is to invest money in advertising. You can get a ton of traffic from Facebook ads for your app installs.

You can also go to other people out there who already have apps and buy ad space from them.

You probably have some games on your phone. What do you see when you're playing these games? Every once in a while, they display an ad for another app. And that's when you can get your app in there.

You can do this in quantity and that'll also help you drive a lot of installs.

Using ads on the platforms where your target audience is active the most, will have a tremendous impact on your exposure and installs.




If you follow those 3 strategies, you'll get a lot more app installs, you'll be popular and ultimately your app will monetize.

Just bear in mind to use all these 3 strategies so that their cumulative benefits will make a real impact on your mobile app marketing, helping you reach the goals you have as quickly as possible.


If you need help with growing your sales or optimizing your marketing process to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

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