Marketing has so many moving parts and it's constantly updating and evolving. From writing ad copy to finding keyword ideas, to maximise your content marketing efforts, there are quite a few disciplines that you need to work on when you're running a digital marketing campaign.
And when you're a solo entrepreneur or a solo marketer, or simply you’re the one in charge of digital marketing in your company, you need to navigate through these areas without embarrassing yourself or poorly crafting your marketing assets when you're in front of your clients.
And here's the thing, if you had to master all of these, you wouldn't be able to run a marketing campaign before spending weeks all figuring it out. But luckily some tools will help you speed up the whole process and make your campaign more effective.
And today, we’re going to go over them because they're going to help you move faster, more efficiently, and on a budget.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
Back when we started doing marketing, there weren't a lot of tools available to help us out. We had to do a lot of tests manually, literally. Some days, we spent like five hours copying and pasting literally rows of items and just putting them into a spreadsheet.
And while we could do that when we had just about a handful of clients, when we started growing things, it just became really tricky. If we didn't hire more people to eventually help us out and try to use tools once they existed, we wouldn't have grown our operation to where it is today.
Today, though, things are different, and you have tools at your fingertips and you don't have to go through the same time-consuming process as us.
And best of all, some of them are free, so you don't even have to spend any money to use them. In other words, you have no excuse.
So, let's dive in.
Madgicx uses artificial intelligence to analyse your paid ad campaign and automatically fine-tune it for maximum performance. Instead of spending all that time where you would be analysing numbers and coming up with the optimization plan, you can use Madgicx.
This is another tool that helps you get different ways that people search and figure out how their mind works.
This way, you know what information that you need to create from a content standpoint. From answering questions that people have or comparisons or prepositions, you'll find all of that and sometimes even thousands of variations in AnswerThePublic.
When you're doing digital marketing, you're going to need lots of images whether it's for your paid ads, social media, or even your own blog posts.
Looking up images takes a lot of time, Unsplash is great and best of all, it's free. It doesn't cost a hundred dollars a month or even a thousand a year anything crazy like that, it costs you zero.
When you're doing digital marketing, you need to get in touch with different people. You want to really be browsing the web trying to find everyone's email and searching for it. But no worries, you just go in Hunter and it'll tell you the email of that person who runs the website.
And this is very helpful as when you're doing link building or outreach to the website owner, you'll be able to get a hold of him much quicker using Hunter. It's like magic for finding email addresses. And it has a free Chrome extension that allows you to search up to 25 emails a month.
Alright, now before we move on with the next digital marketing tools, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
5. Google Data Studio
This is also free. Imagine if you had visits on tens of different pages from your Google analytics, Facebook page insights, and other analytics solutions. Keeping an eye on everything is just too much work.
These days, you don't have to, it all fits into Google Data Studio. It's a shortcut that let you put all your data in one place for free.
You come up with a really nice good-looking dashboards that will give you answers to any of your questions. It is a great tool for reports for clients and you can even give them live access so they can just log in and see everything.
Now let's look at AI tools that run serf analysis. When you're creating content for SEO, you'll have to find a lot of different topics on Google, and do tons of searches to figure out not just what topics to write about, but what are your competitors doing so that way you can write way better content.
In the last few years, a few great platforms have come up and they do most of that work for you.
And here are some of the best platforms to check out.
Frase is a very useful tool to help content marketers streamline the process of researching and creating content. It helps you identify the best topics for your content by looking at the top search results for your targeted keywords. It scans your existing content and benchmarks it against competitors for your targeted keyword to identify any topic gaps, and automatically generates summaries of the content you’re researching.
MarketMuse is an AI-powered content marketing and keyword planner tool that uses machine learning and artificial intelligence to analyse content, suggest topics to cover, and develop briefs to help your brand or agency create better content.
Clearscope is a keyword research and content optimization tool. Its bread and butter feature is called “Optimize” and grades your content based on “content relevance and comprehensiveness”.
9. Seo Scout
SEO Scout automatically compares the content on every page of your site to the actual keywords you rank for, highlighting opportunities to soar higher in the SERPs using simple tweaks to your page titles, headings, and copy.
Grammarly is great. No one wants to read content that's hard to read because of spelling and grammar, and it'll fix all that for you. Just paste your copy into its dashboard and it will highlight mistakes and corrections and will correct them for you.
Ubersuggest has a few free features and thanks to its Chrome extension allows you when you're looking up your competitors or you're even on their website, to see all their SEO work just by clicking its extension button.
If you need help with your digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.