Have you found that when you ask people for a link back to your website, they ignore you? Trust us, we know that feeling. That's how we started out with link building as well. And now that we are considered the #1 SEO expert in London, we want to share with you how you can easily get free backlinks.
So, in this article, we are going to break down for you how you can convince website owners to link out to your website.
And this will work for the big authority sites like Wikipedia and New York Times, all the way to the tiny sites.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, before going after a backlink opportunity, ask yourself the following questions:
- What problem does your content help their audience solve? If it doesn't help them solve anything, probably you are not going to get a link.
- What differentiates your content from other pieces of content out there on the same topic? Keep this in mind; with billion-plus bogs on the internet, there is so much content that there's an overload on every topic, even boring topics like auto insurance.
Did you know that in the UK, there are almost 3 billion results for auto insurance? There are only almost 68 million people living in the UK – meaning that there's way more content on auto insurance than people actually buying it.
- Is your content more up-to-date than another piece of content that they're linking out to? Just as we mentioned that there are over a billion blogs, Google has a prime picking. If yours isn't more up-to-date than the others, you're not going to rank as well.
- Is there a broken link that your content piece could replace? Check this out, if someone's linking to someone and that link is broken, what does it do? It creates a terrible experience. And if you tell that person to fix it, they'll appreciate it.
Now here are some do's and don'ts when it comes to convincing website owners to link out to your website.
Don't beg like a puppy. Your content is great, and your product's amazing! Have that confidence just like you would do when you would ask someone out on a date, you wouldn't beg someone to marry you, you wouldn't beg them out on a date. Don't beg, people should link to you.
And if they shouldn't link to you because your content is mediocre, your product is mediocre, your service is mediocre, fix it!
Don't pretend that you came across their content. Let them know you search for it, and you're looking for broken links and that they should replace them because it's a terrible experience.
Don't use outreach templates without modifying them to your own voice. You have a personality, use it. People like it. And if they don't, that's their problem because you know what, your personality is great!
Alright, now before we move on with the next #1 SEO expert in London tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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Do find the right person that will be able to make this decision. Email the person that wrote the article. And do use visual content. People love visual content. The easiest way we get links is through videos and infographics, other than tools. That helps so much.
And do use data to back up your content. People don't want to just link to an article, they want to link to stats, and data, to help emphasize their points and make them look like an expert.
Remember how Google has this EAT, "Expertise, Authority, Trust," people want to use stats and data to show that they're an expert.
And another do is to build a relationship with the website content creators before asking for a backlink.
Now, we have a question for you, and leave a comment below. Do you actually build a relationship with people before you ask them for a link? If you do, let us know in the comments by saying, "Yes, I build a relationship." If you don't, say "No, I don't build a relationship. I just ask for a link."
That yes or no will help us see where you're at. And we want you to build a relationship first, and we’re just curious, how many of you actually build relationships.
Another do is to apply the advice of that content creator and tell them about the results you've got. People love other people using their content and results, and then asking them for links.
Address their audience's needs, wants, and problems. Because if you do that, you're going to be more successful.
And another do is follow-up.
Now here's our last tip for you, and this works exceptionally well. You can use a tool named Ubersuggest, where you can type in your domain and get a Backlinks Opportunity Report.
There, you just put in your domain and then two to three of your competitors, and it will show you all the people that link to the competitors that don't link to you.
And here's the hack. If someone links to not just one, not just two, but three of your competitors, which is what this report will show, but they don't link to you, chances are they'll be willing to link to you too.
If you need help with your SEO or digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with an SEO expert in London to see how we can build the bridge between the point you’re standing at right now and your goals.