You're trying to build backlinks, and when you do get a few people to link to you, you feel like your rankings aren't going up, and you’re not getting any traffic from it. The point is that not all of them are high-quality backlinks, and that’s why all your efforts don’t get repaid.
In this article, we are going to share with you why the links you're building aren't bringing you enough traffic, and what you should do instead.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s go straight to the point.
1. Study your competitors
The first step in building high-quality backlinks is to take a look at all your competitors. You can use free tools like Ubersuggest where you’ll want to paste their URLs into it.
When you do this, you'll see the total backlinks that your competitors have, who's linking to them, and their top pages.
This will give you a good idea of who's linking to them and how much traffic they are getting.
Typically, the competitors that are getting more traffic, they're not just getting it from search.
It's that they have a lot of backlinks as well, and the sites that are linking to them are also driving traffic.
So, you’ll want to see who’s linking to someone who has a lot of traffic as it will most likely mean that they get traffic from that link as well.
Now, you’ll want to click on top pages, and this will show you the most popular pieces of content on your competitor's site.
Now, go back over to your site and see if there are any of their top pages related to the piece of content that you have on your site.
And, if they are, great.
2. Offer additional value
Click view all under their backlink count. On this page, it'll show you all the people that are linking to their content.
The next step is to email, all the people who are linking to them.
"Hey John, I noticed you linked up X, Y, and Z articles. I have a similar one that just came out, but mine covered one, two, and three that theirs didn't. Cheers."
The whole purpose of this is to show them that you're linking to someone else in the same space, who has a similar article, but yours is better, so that's why you should link to you as well.
When you do that, what you'll find is that you're not just getting more backlinks, but you're getting backlinks that drive traffic, because if your competitors are getting a lot of traffic, and those pages are popular, typically those links are also driving good traffic as well.
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3. Look for patterns
Take all your most popular competitors and put them into the backlinks report into Ubersuggest. This will show you a laundry list of all the people that are linking to your competitors.
Look for patterns.
You'll start seeing multiple people, and multiple sites who are linking to all of your competitors.
If you see this same person over and over again linking to three, four, or five of your competitors, and you hit them up and ask them to link to you, what do you think's going to happen?
They're probably going to be willing to link to you as well, because if someone links to three, or four, or five of your competitors, why wouldn't they also link to you as well?
It isn’t like they have any bias.
They can't be a competitor because they're linking to all your other competitors, so they should also link to you as well.
And by sending them a similar email, and discussing how you have the same type of content, you'll be able to get them to link to you as well.
And when you're seeing all the people that are linking to your competition, and you're seeing all the similarities, look at their traffic overview.
Basically, you want the sites that have traffic to link to you.
You shouldn't care if a site that has very little traffic links to you or not, because a site that has very little traffic isn't going to do well for you.
Follow those tips and you're going to notice that not only is your Google ranking going to go up, but you're also going to be getting more search ad referral traffic.
Don’t just focus on the number of backlinks you can get, focus on their quality.
You’ll want to link to websites that will drive you traffic, not just to everyone.
So, study your competition and see where they get links from. Contact those websites and offer them additional value compared to your competitors to get linked.
Look for patterns to identify those websites that will most likely accept to link to your website.
If you need help in building high-quality backlinks and with your SEO marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.