SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

How does Google determine which website to rank number one, two and three? It comes down to SEO, right? Well, it's more in-depth than that and it includes backlinks. But what are backlinks and how do they work?

Google has over 200 factors, and the number one factor that affects rankings is exactly backlinks.

In this article, we are going to teach you what backlinks are and how they work.


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What are backlinks?


Moz SEO company interviewed tons of marketing experts, and they asked them what factors affect Google's rankings the most.

They all said backlinks.

So, with backlinks, that's one website linking to another website, Google is looking at it as votes.

The more links that your website has, the higher you're going to rank.

In addition to that, they're looking at quality.

So, if Huffington Post links to you, that's way more effective than if Joe the plumber linked to you.

And Google knows that it's way harder to get a link from Huffington Post than it is to get a link from Joe the plumber.

Now, another thing that they're using within their algorithm is how related that link is.

So, if Huffington Post links to your plumbing website, that's actually not as effective compared to Joe the plumber linking to you.

But, on the flip side, if Home Depot is linked to you, because it's very relevant and they're within your space, that's way more effective than if Joe the plumber is linked to you.


How do backlinks work?


Google is looking at how many backlinks you're getting; how many you're getting overtime because it has to be natural, they don't want you to just go pay people to link to your website because they don't like that, you shouldn't pay for links; they're looking at how related those websites are; and they're looking at something called domain authority, that's how authoritative that website is.

So, assume you're getting tons of backlinks, you're getting them from related websites, and they have high domain authority.

Domain authority is on a scale of 0 to 100, 100 being like Google.com, Youtube, and Facebook.

And it works like on a Richter scale. A logarithmic scale, in which it's way easier to go from 1 to 10 than it is to go from 10 to 20.

So, if you can get a lot of backlinks, you can get them from relevant sites, and you can get them from authoritative sites that have high domain authority, your rankings are going to climb.

If you're wondering what domain authority is, like what number a certain site has, you can go to ahrefs.com, AH-R-E-F-S dot com, put in a URL and they'll spit out the domain authority.

It's a paid tool. A free version of this is Open Site Explorer.

If you Google Open Site Explorer, it'll take you to moz.com, and you can put in a URL and it'll tell you that site's domain authority.


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How to get backlinks


Now that you know how links work in the eyes of Google, if you want to get links the quickest way is to do round-up posts.

So, go and email every single expert within your space.

You can email these people, include them in their round-up posts; and since you're asking them one question and you're asking that same question to every expert within the space, it's a great opportunity for them to get free press, which is why they're going to participate.

And then once they all participate, and give you their response, write an amazing looking blog post showcasing all the responses, including their name, link to their website, and link to their Twitter or Facebook profile.

And then from there, email each of those experts, once you've published the post, and ask them to share it on their favourite social network.

By doing this, your blog and your website are going to get more traffic.

And the more eyeballs that see your site, the higher probability that someone's going to link back to your site.
And as you get more backlinks, your rankings will also climb.


If you need help with link building and SEO marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

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