SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

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Is your business active on TikTok? Want to know how TikTok marketing will work for your business?

TikTok is the hottest new social media platform, with over 800 million active monthly users and an average daily view time of 52 minutes.

TikTok is not only for teenagers, users of all ages are flocking to TikTok, which also includes celebrities, influencers, publishers, and very well-known brands.

Many brands have chosen to use TikTok platform to promote their products and services. Because TikTok is so popular, and many brands and advertisers consider that this platform will be relevant for their business or and offers new opportunity to stands out in world.

What is Tik-Tok?

TikTok is a video-sharing social network best known for being the home of viral dance trends, challenges, and lip-sync videos. It first gained popularity among GenZ users.

Many of TikTok’s most well-known content creators, who has millions TikTok followers, began their careers as a small artist.

How The Algorithm Works

The TikTok algorithm evaluates the quality of each video uploaded using machine learning. The specifics are not released, just like the algorithms used on every other social platform and search engine, but experts have determined at least some of its characteristics.

When you upload a video, TikTok shows it to a select group of TikTok users in between popular videos. The user will not become bored in this manner.

The algorithm then calculates how much of your video has been watched, as well as the number of likes, comments, shares, and downloads it has received. To get the algorithm to show the video to more people, it appears that the ratio is 1 like for every 10 views.

The algorithm is triggered by the rate at which it receives engagements. In other words, if it unexpectedly gets 20% more likes in a single day, the video will be distributed to a larger number of people. As a result, users have noted that their video views appear to come in waves.

As TikTok, has over a billion users and was downloaded more last year than Instagram. That means your video has a good chance.

Can TikTok work for brands?

Brands are itching to get their messages seen now that TikTok has taken off and looks like it will continue to do so. Businesses should consider whether they should be selling on TikTok in the first place before diving into the memetic platform.

TikTok may be the place to go for brands looking to reach younger audiences with entertaining, difficult, or unconventional content. However, image-based advertising and Instagram-style product endorsements will not cut it when it comes to TikTok marketing.

TikTok is currently experiencing exponential growth, which means there is a large audience waiting to be reached by innovative and forward-thinking brands.

Brands that jumped on TikTok early have reaped massive brand awareness benefits, often with little investment.

When it comes to reaching viral status on TikTok, the playing field is pretty level. Unlike Instagram or YouTube, a new video will receive millions of views even though the account has no followers. On TikTok, content reigns supreme.

How much should you invest in Digital Marketing?

What are the benefits of TikTok for business?

TikTok has a huge, growing audience

There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide.

However, because of the large number of users and the rapid pace of growth, it can attract a large audience, and it seems to be easier than on other platforms to produce viral video content that hits hundreds or thousands of people.

International audience

TikTok is used in over 150 countries, and the platform’s viral videos can be seen all over the world. TikTok is an important forum for engaging with new customers in other countries if your business is trying to enter international markets.

Video marketing is a priority

The video marketing craze will continue and isn’t going anywhere. As per research 86% of people want to see more video from brands or companies.

Although video is now being used as a marketing medium by 85 % of companies, TikTok is a great way to extend the scope of your video content. If your business is not even using video, it’s a relatively simple way to integrate it into your current marketing plan.

Easy to connect with an audience

Launching a hashtag competition is an easy way to market your company and attract a wider audience. You may select a concept or style, then invite users to make or replicate videos using a custom hashtag you’ve created. It’s a great way to get more people talking about the brand, business or service the one is providing.

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How Can You Fit Tiktok Into Your Current Business Marketing Strategy?

Understand your audience on TikTok

Take some time to learn about the platform, how it can benefit your business, and what your target audience and competitors are up to on TikTok.

You should start deciding what type of content to share, whether it’s tutorials, your programmes, behind-the-scenes, product releases, user-generated content, or just entertaining videos. You’ll also need to make a list of relevant hashtags to use in your videos, as well as some branded ones to use with your business.

Create a Branded Hashtag

You should move your plan to the next stage as soon as your company or industry begins to gain momentum on the network. It’s a good time for you to build your own hashtag!

A branded TikTok hashtag allows your fans to follow a single hashtag to keep up to date with all of your videos! This gives them quick access to your brand’s content and gives you a lot of options. All of your tutorial videos, product launches, and even an look at your company’s culture can be found in one location. 

Believe it! You will gain more success once you make it easy for your customers to find you.

Promote Your Brand Via TikTok Ads

TikTok, like any other social media site, helps companies and businesses to promote their service or products.

In-Feed Native Ads — These short-form video ads will appear on the “About You” page and are fully customizable. These advertisements may also have ties or CTA buttons added to them.

Brand Takeover Advertising — These are usually short videos or GIFs that feature in specific TikTok categories. The great thing of these advertisements is that there is only one per group and they only last 24 hours.

Hashtag Challenge Advertisements — Hashtag challenge ads are typically in the form of a banner ad that promotes a specific hashtag challenge. They are usually found on the “Discover” tab and are a great way to get the word out for the hashtag challenge.

Comment Regularly and Encourage Comments on Your Posts

TikTok, like most social networks, encourages daily user interaction. Comments are a great way to do this. You should aim to start discussions with your future customers.

TikTok rates comments based on how many likes they get, so make sure you care about what you’re doing to make it interesting. 

Similarly, take the time to watch other people’s videos and leave insightful feedback.

Promote User-Generated Content

It’s time to start listening to your TikTok audiences now that your brand has most definitely amassed a sizable following. And what better way to spread their content than by social media? That’s right, incorporating user-generated content into your business marketing strategy is a great way to demonstrate that you care for your clients while still broadening your scope. Showcase their drawings and invite them to post videos that feature your items.

Participate in and Create Hashtag Challenges

On TikTok, hashtag competitions are all the rage! But what exactly are they, and why are they so popular?

Hashtag competitions are TikTok funded hashtags used by companies to increase interaction and brand visibility. They involve posing a question to your audience, asking them to record themselves fulfilling it and upload it to your hashtag. If you’re familiar with the internet, you’re probably aware of how common online competitions are.

Many major brands are constantly developing and promoting these competitions on TikTok, so you can get in on the fun. Even, don’t just build these challenges; take part in them! That’s a amazing way to keep people talking about your brand on TikTok.

Collaborate With Influencers

All experienced business should be familiar with the next choice to explore when designing a TikTok marketing plan. Influencers are just as successful on TikTok as they are on every other social media platform for promoting the brand.

Influencers have a huge following, particularly on TikTok, where the majority of the users are teenagers. So, if you’re planning a TikTok marketing campaign, you’d be remiss if you skipped this move. Collaborating with influencers will create awareness about your brand and help you to reach more potential audience.

TikTok provides companies with many advantages and ways to extend their marketing platforms and it is worth participating to make use of the network as it expands.

How We Can Help You Incorporate Social Media Marketing strategies for your business?

Serendipity is a leading social media marketing agency UK focusing on strong growth for brands and works with clients from end to end. 

The team has years of experience and has created strong campaign planning, creative strategy/content creation, and detailed reporting. 

You may rely on a highly successful social media marketing agency UK to build and expand your business online if you need an efficient social media marketing plan for your company.

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