There are about 4.39 billion internet users in 2019 and that number is surging at an exponential rate daily.
Having a website is the best decision you can make in 2019 and the following aspects will help you understand why you need one today.
Your advertisement cost is greatly lowered
Having a website exposes you to 4.39 billion current internet users and you can greatly lower your advertisement cost by attracting the right target audience. For example, let’s say you have a website for selling shoes. You can easily create a low-budget Facebook Ad Campaign that will run for a specific period of time and will target specific people based on several factors such a location and their interest. This will in turn drive more targeted customer traffic to your website and help you boost your sales.
Exposure to a wider audience worldwide
Imagine this, having a website means that anyone anywhere in the world can find about your goods or services at the click of a button. As long as your website is optimized in search engines, anyone anywhere can easily stumble on your website based on what they are looking for. It may be a blog post that drove them to know you or they may be looking for a particular solution to their problem that you may be offering.
Unlike having a business store where you close at a certain time of the day, with a website, your products or services are online to anyone 24 hours in a day and 365 days in a year. Your website can be accessed at night, in the morning or at noon and from anywhere in the world. Your website is hence your 24-hour employee who never gets tired or goes for a vacation.
Your website can easily make you money while you sleep. It will sell your products or services even when you are unavailable. For example, let’s say you are selling an online course via your website. Anyone from anywhere can easily pay you and access your course without physically consulting with you first. They can simply see reviews and benefits of your online course on your website and make a decision to buy it. This in turn automates your sales process and increases your revenue due to the incredible number of potential customers you can get online.