SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

One of the great actions that must be carried out in a company is knowing how to optimise resources and processes.

It’s simple. Every process can be improved, and, as you do it, your business will benefit from multiple perspectives.

This will make a difference in making everything smoother and faster as well as in the results that you and your company will get in the long and the short term.


Easier to say, but more difficult to put it in practice – you may think.

In this post, you will learn how to optimise resources in your company step by step and taking into account all possible aspects that must be considered. A well-developed optimisation of resources will reduce your investment while increasing your productivity and revenues.

Count on reciprocity

Business resource optimisation is focused on obtaining more benefits by investing less time and money. This can be applied to many aspects of a company, so it needs to be done in an organised and systematic way.

Another word that goes hand in hand with optimisation is efficiency.

How efficient are your processes? Are you getting the most out of your resources? Are they being used efficiently?

The main goal is to squeeze what you already have to be able to cut back on those resources that you may consider unnecessary and that are being wasted.

Resource optimization can take place within many different fields of action. This can be done within human resources (your staff, the team of people you have) or take into account the material aspects that include the facilities, the machinery, the products with which you work.

Finally, there are also the financial aspects, the money that you are investing and that people are investing in your business and, together with this, the processes that are carried out and the more technical part within the company.

Optimising your resources well is the key to updating a company, improving it, and adapting it to the constant changes in the market or industry in which it works.

What will you get by optimising your business resources?

If you are asking yourself why it is so important to work on optimising your company resources and processes, here are a few benefits that this will bring to your business, making the difference in your growth process:

  • Time saving in processes and in obtaining resources
  • Saving money by reducing unnecessary expenses and enhancing the current investment
  • Improving the quality of your services or products offered
  • Detection and radicalisation of errors made during processes
  • Increased income due to reduced money invested and increased productivity
  • Improved brand image
  • And more.

How much should you invest in Digital Marketing?

How to optimise your company's resources

Here I want to share with you some of the tips that have helped us the most when optimising our clients’ resources and processes. If you apply them frequently, you will see how little by little the growth of your company increases along with your income.


Set realistic goals

One of the biggest keys to improving your productivity and increasing sales is setting realistic goals. These goals will be your guide to determine what resources you need and what are the processes that you must carry out.

These must in turn be broken down into small goals that will bring you closer to a final one. They have to have a deadline to guide you in managing your time.


Analysis of current resources and processes

Based on these goals, you must find the necessary resources to achieve them. Also, take into account the processes you must follow to achieve your goals, keeping in mind the maximum optimisation of your time and investment. You must know how to differentiate between those resources that are strictly necessary and those that are not to carry out the processes.


Fix failures and enhance strengths

When it comes to analysing current resources and processes, you will be able to find more easily and quickly the mistakes you are making or the resources that are being wasted. Prepare appropriate responses or solutions to these failures to optimise resources as much as possible.

On the other hand, you will also be able to distinguish those processes that are more productive and, therefore, you will know which ones you should invest more in energy and capital to get even more results.


Create an action plan

Once you know where your company is and where you want to go, it is time to develop an action plan that will bring you closer to the objectives you have set for yourself.

What are the steps to follow? Where do you start? What factors should you take the most into account?


Follow up frequently

When you have finished optimising resources in your company, this should not be the only one you do. To know if the changes you have implemented are appropriate, it is important that you monitor, at least monthly, how all these optimisations are developing and how they have affected your productivity.

How can you efficiently optimise your business?


If you need help to go through your optimisation process, Serendipity Marketing, as a leading full-service digital marketing agency London, can help you with it.

Our unique and bespoke methodology, thanks to the mix of marketing strategies and psychology science, allows us to efficiently lead businesses through their optimisation process, achieving growth in terms of visibility and conversions.

Rely on an expert digital marketing agency London to get your efficient optimisation process done and achieve higher results with your business.

Untitled design 62 1

Have a project in mind?

Book a call with our team

be part of our EXCLUSIVE community!