SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

As a leading digital agency London, in this article, we will show you how to drive more traffic through your email signature.

Do you send out emails? Well, of course, you do. Everyone uses emails. It doesn’t matter that they're saying it's dying in popularity, in fact, whatever job you have, chances are you're using emails.


Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.

Before we get started, please go ahead and follow us on LinkedIn, Facebook, or Instagram.


We love emails. Why? Because at the bottom of every single email we can include our email signature.

In our email signature, we promote our own business. If you look at ours, we have a cocky disclaimer.

Lawyers love the disclaimer, some people even respond to me in an email saying "Amazing disclaimer. Do you mind if I steal it?"

And, of course, we don't mind. But, within our email signature, you'll notice that we always link out to our website.

It's a really simple way to drive more visitors back to your website.


Link back to your website


So, the first thing you need to do in your email signature is to link back to your site. If you don't provide a link no one is going to go to your site.

Also, if someone reads all the way down until the end of the email, chances are that they are interested in what you are saying and would like to see more.

And if you have an easy and visual way to link back to your website in your signature, for them it will be just as easy as clicking that button to land on your web pages and get more information.

This is as easy as powerful. It might not seem like it, but you just need to try it out and see the difference in how much more traffic you can deliver with just this easy hack.


Mention your social media profiles


The second thing you need to do is to mention your social media profiles.

If you're already popular on the social web you don't need to do this, but if you're not and you want more followers, link out to your Facebook or Twitter profile, or LinkedIn profile.

Just pick one.

Bear in mind, that too many choices lead to none.

Giving people too many things to do is overwhelming and they won't do anything, but if you just give them one they're much more likely to do it.

So, pick a social profile, let's say it's Twitter.

You can say, "Hey, want to follow me on Twitter? Click here to do so. I really appreciate it if you would."

By placing something simple like that within your email signature, more people will follow you on the social web, and then when you share content on those social sites related to your website, it will drive traffic again back to your site.

Here again, is as simple as giving a straightforward and easy call to action to drive more traffic to your pages.

People often don’t have clear what they should be doing after reading your email.

So, they just might say “Ok, this was good. Thank you” and leave without taking further action.

That’s because the call to action might have been unclear, complicated, or even missing.

And this is something that definitely you don’t want if you’re aiming to increase your traffic throughout your emails.

So, make an easy and straightforward call to action. Make them evident and visually appealing to facilitate users to notice them.

And, that’s it; you’ll notice a much higher number of users taking action and visiting your pages.


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Leverage new blog posts


The third tactic I have for you, and this is really simple, every time you have a new blog post update your email signature with it.

Check out my latest blog post and please share it.

That's it.

By doing this, people will click through, go to your latest blog post and share it.

Here again, it’s a simple and straight-to-the-point call to action.

Just make sure that your blog post is about a topic that’s trending or that your target audience is looking for information about.

This way, you can even place the title of your new article – which has to be appealing – to make it clearer that users will love to click on the button and read it through.


Link out any places you’ve gone


The fourth tip our digital agency London has for you is to link out to all the places where you've gone.

Press Start-ups are really well known for doing this.

So, like the founders of start-ups don't just link out to their own websites, they'll also say "Oh, why not check out our latest CNN article, or latest entrepreneur.Com article? Check it out here."

By driving more people to the articles that talk about you those articles are going to get more traction, more social shares, and more backlinks, they're going to rank higher on Google, and that indirectly is going to drive more traffic back to your website.

Also, by inviting people to check articles or press where you have been featured, you’ll grow in them the idea that you are an authority in your field.

And what does being an authority mean to you?

Well, if people perceive your business as an authority in the industry, it will be easier for them to trust your words and decide to become clients.

It’s all about trust, isn’t it?

And by showing that it isn’t just you that speak about you, but others do it as well, it means that what you say is somehow worth being listened to and trusted.

This way, you won’t just generate higher qualified traffic to your web pages, but you will drive their people who trust you and increase your chances to convert them into customers.


If you need help with your email marketing or digital marketing to grow your business in terms of visibility, engagement, and profit, contact our digital agency London today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.

12 min

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