Serendipity Marketing, an email marketing agency in London, can help you connect with your audience, promote your products or services, and grow your business. We have the expertise, scalability, reporting, and peace of mind to help you get the most out of email marketing. Contact us today to learn more.
What is Email Marketing?
Email marketing is the sending of emails to a customer and contact database with the aim of loyalty and product promotion. It’s a marketing technique with great profitability and effectiveness in terms of return. Thanks to automation and artificial intelligence, these emails can be personalised incredibly, thus improving results.
Best Email Marketing Practices
For your email marketing strategy to be effective, it’s crucial to follow some best practices:
- SMART Objectives: Specific, measurable, achievable, realistic, and time-bound. These objectives will allow you to define clear KPIs and contact strategies for each campaign.
- Segmentation and Personalisation: Sending the right message to the right person can be the difference between success and failure. Segment your audience and personalise your messages to increase the relevance and effectiveness of your emails.
- Value: Provide value to your subscribers. Offer useful and relevant content that answers their needs and questions. This will increase trust in your brand and the chances of them taking action, such as buying your products.
Connecting with the Audience To truly connect with your audience, it’s important to understand their needs and preferences. This will allow you to create messages that resonate with them and motivate them to take action. Remember, email marketing is not just about selling, but also about building relationships.
Email Marketing for B2B
Email marketing is a powerful tool for B2B companies. Here are some tips to make it effective:
- Provide Value: Offer valuable content that helps your customers solve their problems or improve their businesses.
- Personalise your Messages: Personalise your messages based on the needs and preferences of each company.
- Use Social Proof: Include testimonials from other customers or success statistics to increase credibility and trust in your brand.
Focusing on the UK The UK is a vibrant and diverse market, and email marketing is an effective way to reach businesses and consumers in this country. However, it’s important to understand local regulations and cultural preferences to ensure your messages are well received.
How Much Does Email Marketing Cost in the UK?
The cost of email marketing in the UK can vary depending on several factors, such as the size of your mailing list, the frequency of the shipments, and the additional services you need, such as content creation or list management. However, in general, you can expect to pay between £100 and £500 per month for a quality email marketing service.
Is Email Marketing Legal?
Yes, email marketing is legal, as long as you follow the relevant regulations. In the UK, you must comply with the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). These laws require you to obtain consent from people before sending them marketing emails, among other things.
How Often to Send Emails?
The frequency with which you should send emails depends on your audience and your marketing objectives. However, a good starting point might be to send an email weekly or fortnightly. The most important thing is to maintain consistency and provide value in each email.
The Best Email Marketing Agencies
There are many email marketing agencies in the UK, but at Serendipity Marketing, we pride ourselves on being one of the best. We offer a full range of email marketing services, from strategy and content creation to list management and results analysis.
Email Marketing Platforms in the UK
There are several email marketing platforms available in the UK, such as Mailchimp, SendinBlue, and Constant Contact. These platforms offer avariety of tools and features to help you manage and optimise your email marketing campaigns.
At Serendipity Marketing, we’re here to help you navigate the world of email marketing and achieve your business goals. Don’t hesitate to get in touch with us if you have any questions or if you’re ready to start your email marketing journey!
Until next time, friends of email marketing!
