SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

B2B Social Media Agency Reveals the Best Social Media Marketing Strategies


Social media is an essential part of the research process in uncovering new B2B opportunities. It is possible to partner with creators, influencers, and entrepreneurs of different backgrounds and industries to reach different audiences and highlight different aspects of your brand. The website creation and hosting platform, Squarespace, is another B2B brand with a big focus on entrepreneurs (if you’re noticing a pattern, we’ll get to that in another post).

We evaluated which social networks each agency uses and if they offer campaign setup and personalized ongoing campaign management. If you read this post until the end,  you will come out of it, having a far higher and broader understanding of how social media fits in the corporate world of business. Finding the right content to curate can be a difficult process, but strategies do exist to help make life easier.

We also have downloadable documents and information for you to use straight away in your presentations, blog posts, and other material. Finding the right B2B marketing partner for your business is crucial.

Serendipity Marketing is a B2B social media agency, driven to build better brands, products, and experiences. Understanding your brand, users, and goals are very critical for them. We are listed one of the best marketing agencies worldwide by websites like DesignRush.

To be effective on social media, you have to monitor the metrics that matter at every level of your campaigns. You can’t dominate social media unless you have a strong and growing presence on all the major platforms. Posting regularly to your social accounts and following up on comments and requests should be a cornerstone of your B2B social strategy. You should also develop and document a plan for how to respond to the types of requests you’re likely to receive. These could include positive comments, complaints, questions, product inquiries, and more. To dominate social media, you have to have a compelling and consistent presence.

Looking for help, or launching a new product or service? Our Marketing Agency in London was founded on the success of taking new products and services to market. Go-to-Market services and NPD are areas where we inject significant depth.

How much should you invest in Digital Marketing?

Srendipity Marketing is designed to connect the dots between marketing and sales for SQLs that turn into revenue. We can help you achieve success across the B2B marketing spectrum.

"They are a fantastic all-round agency that have our best interests at heart. They have provided advice and guidance to us, go above and beyond what we would expect, and are truly great people to work with. I am looking forward to building on what we have done this year and it's genuinely a real pleasure to talk with the team and build plans. Reach out to us with your B2B Marketing project details – timeframes, scope, or business challenges you would like us to solve." - this is what the CEO of a Tech company in London says about us.

Dominating the B2B social media landscape isn’t just about putting your logo on every post or making sure your tweets have the right hashtags. It involves taking an informed and methodical approach to each interaction you have with a customer or prospect. That’s particularly true in B2B, where business owners and executives struggle to find proven, reliable, and repeatable ways to turn social interest into bottom-line results.

Twitter, the second most popular site for B2B content distribution, as well as the second place that marketing executives turn to when looking for quality content. BuzzSumo, which shows your most shared links on social media, helps with social listening and allows you to find top influencers in your field. Salespeople active on social media report 45% more sales opportunities. Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service.

Our expertise with Social Media is well-recognized, and we regularly share insights and are regularly quoted by other marketers on the subject. We have proven experience in successfully developing, maintaining, measuring, and optimizing Social Media and Content Marketing programs with a human touch for all ranges of companies.

Once your company is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get spent quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI. Perhaps your short-term goal is simply consistent content sharing. And your long-term goal includes an ad budget for growth and prospect engagement. We produce websites, slideshows, videos, flyers – all the collateral needed to support the B2B marketing and sales effort. Social media, events, publicity, copywriting, content marketing, and more for strategic B2B marketing management.

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