When it comes to increasing your business visibility and conversion, social media platforms are one of the best ways to achieve these goals. With billions of daily active users, social media set themselves and an incredible tool for your business to show up in front of a huge relevant audience, reaching out to a larger number of potential customers and generating direct connections with them. In addition to this, considering that almost 80% of total users interact with brands they like, it becomes definitely worth it for your business to use these channels to grow.
However, not all social media campaigns are truly efficient. It isn’t easy to be noticed in such an overcrowded world, and this often leads to low results if the campaign is not settled around an efficient strategy and constantly adapted.
All this may sound a bit overwhelming; I know. However, this is essential if you want to increase your business visibility and conversions through social media.
Anyway, don’t worry, we are now going to walk you through all the necessary steps to make your social media campaign efficient and able to truly hit your business goals.
How To Create And Get An Efficient Social Media Marketing Campaign?
Here are 6 steps to use to run the right social media campaign for your business:
1. Make It More Specific For Your Ideal Clients
The first step in developing any truly efficient marketing campaign is getting to know exactly who your ideal clients for what you want to promote are, what their biggest problems and needs are, and what their behaviour and driving emotions are. Many businesses make the mistake of focusing their social media marketing only on their products and services and how good they are, forgetting to focus on their target audience.
Like this, they fail to take into consideration their audience’s challenges and needs, emotions, and behaviour, which are the main things that engage any kind of audience.
So, take time to get to deeply know who your target audience is and what their behavioural driving force is. If you haven’t done it already, you will then want to create customer avatars.
If you want to know more about getting to know deeper your ideal clients, check on our full guide to complete a deeper and detailed audience analysis.
2. Develop Your Social Media Marketing Campaign Content
Now it’s time to create the content for your social media marketing campaign. Make sure that every piece of content is assigned to someone on your team. If instead, you decide to rely on an agency or freelancer to create your social media content, make sure that they have all the specific instructions on what you want your content to be about.
Whether you decide to create the content yourself or working with someone external, keep the following in mind:
Make sure the content is in line with your brand. Even if different people may be writing or creating your content, all of your content has to be aligned with your brand voice and identity. Creating specific brand guidelines can be a great help through this process.
Make sure the content is directed to your specific target audience. Alongside the brand identity, your content should be specifically created for your specific ideal clients. It has to be created imagining to be speaking with your buyer’s avatar and the message has to be directed to that specific group of people.
Include a CTA. If appropriate, make sure to use an effective CTA appropriate to the piece of content you want to use it with. The CTA has to use action verbs to encourage the user to take that specific action. Whether it drives them to your website or motivates them to get in touch, the CTA has to be clear and direct.
For written content, ensure that the content is free of grammatical errors that may be distracting to your audience and stimulate the right emotional impact for them to take the action you’d like them to take. Break up the text using titles and sub-titles to make it easier to get as much information with no distractions. Add links in your written content to encourage them to access other helpful resources. And, of course, don’t forget a relevant CTA!
Regarding visual content, you will want to make sure that any images or videos you use are professional and of good quality. Make sure that your visual content is easy to follow and understand so that your viewers can get the information without any explanation. The video or image should speak for itself and provide high-value on its own.
But, if you’re still not sure if you should use videos for your social media campaign, here’s a quick fact. Did you know that the ROI for businesses that use video grows 49% faster than businesses that don’t use video? So, if you aren’t using videos for your social media marketing campaign, then you’re definitely leaving a highly beneficial tool on the table. The good news in this sense is that Facebook provides now some excellent tools thanks to which you can easily put different images together to create a video.
Here as well, a clear and direct CTA will benefit your social media marketing London campaign, encouraging your viewers to go through the next steps to take after engaging with your content.
3. Schedule Posts Throughout The Month
Once your content is ready, it’s time to schedule it following the timeline you’ve decided in your content calendar. The frequency of your posts will depend on several factors, such as your social media management UK campaign goals, length, types of content, and when your audience is most active on the specific platform you decide to run the campaign on. It’s best to do some research and analyse your social media insights before you posting so that you know when is best to post.
The best posting times depend on the social media platform as well as your target audience behaviour. Below is a general guide to the best times to post on social media based on 2019 industry analysis:
Thursday has shown as the overall best day to post on Facebook. Instead, the overall best times on this platform are Wednesday at 12 and 2 p.m. and Thursday at 1 and 2 p.m. Considering the rest of the weekdays, the best times to post are from 10 a.m. to 3 p.m. Evenings, early mornings, and weekends have the least number of engagements. However, this is likely to vary depending on the target audience and industry. These are just a general overall outline based on the global posting on Facebook.
As per Facebook, the best days and times for Instagram posting varies based on audiences and industries. However, research shows that the overall most optimal days and times to post on this platform are: Wednesday at 3 p.m.; Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m.; and Friday at 5 a.m. In general, it is good to post on Instagram Tuesday to Friday from 9 a.m. to 6 p.m. Bear in mind that Sunday has the lowest engagement.
Considering that LinkedIn positions itself as the main social media platform for businesses and professionals, it should be no surprise that the least volume of engagement occurs at the weekends. The overall best time to post on LinkedIn is on Wednesday from 3 to 5 p.m. Engagement is different each day, and Tuesday to Thursday tend to be the best days with the highest volume of engagement. Here as well, the most ideal times vary depending on the target audience and industry.
Of course, you can manually post your content on the day and time you have decided is best. However, to save you time, we do recommend using a social media scheduling tool that allows you to schedule your content in advance and post your content automatically at the selected time. Whether you are using a free or paid scheduling tool version, it will be beneficial and will save you time.
In addition to this, you should also make sure that each post is optimised for the social media channel. Include an image or a link if you need it. Also, make sure to use relevant hashtags that will help you increase your content visibility on social media platforms.
4. Monitor And Respond To Engagement
Bear in mind; you cannot just set your social media campaign and forget about it afterwards. You have to monitor the engagement across all the platforms that you are using as part of your making your campaign efficient. Whether you decide to log onto any platform during the week and check the data or to use a social media management uk tool to collect all the messages and comments you get, you must monitor engagement and respond to what others are saying.
Each social media platform will notify you of any comments, messages, likes, etc. Make sure to go through these notifications carefully to see who you may need to reply to. If potential customers ask questions, answer them to the best of your ability providing valuable responses. If they leave a comment or want to start a conversation, use this opportunity to authentically engage with them. Show your audience that you are really there for them.
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5. Adjust Your Strategy As Necessary
There is no need to wait until the social media campaign has concluded to adjust your strategy and techniques. As the campaign runs and you monitor it, adapt your strategy empowering what is working best, and improve what is working less. For example, if you find that a piece of content has high interaction from your audience, you will want to find new ways to share that same content addressing it from different perspectives and get the most out of your strategy through this.
In the same way, if something isn’t working, you don’t need to wait until the end, reducing the possibility to achieve better results, to adjust your strategy. Test different things along the way and find out what works at best. Make sure to monitor your results each step of the way you take and compare the data with your initial campaign goals to change what you need to and see if you are on the right path to achieving your goals.
6. Analyse Your Results And Optimise For Future Campaigns
All this work that you need to put into your target audience social media campaign oriented to make it efficient will pay off generating more relevant traffic to your website, more phone and email inquiries, and more relevant conversation on your social media pages. It is important to track these achievements and translate them into the type of results they have generated for your business.
However, you have to go beyond doing just this. If you really want to get the most out of your social media marketing campaign, you will need to analyse all the data from your social media campaign and use it to make improvements for future ones. Identify the techniques and pieces of content that worked best and which ones need improvements. If there were unexpected surprises during your campaign, learn from them, and find ways to use what you learned to improve future campaigns.
So, What Makes A Social Media Marketing Agency UK Campaign Efficient?
It all begins by getting to know your ideal clients at a deeper level. The deeper you get to know your specific target audience up-front, the more efficient your strategy will be.
Remember, social media is not something that you can set and forget. In fact, if you want your social media campaign to be efficient, you will need to be there for the potential customers engaged by your content.
Monitor the different campaign elements throughout the campaign to make sure that everything is proceeding smoothly. At the campaign concluded, you will want to perform a final analysis, using a large amount of data you have to help you do even better on your future campaigns.
All this may sound like a lot. Creating and running efficient digital marketing is a full-time job. However, it is essential if you want to grow your business furthermore. You can either decide to manage your campaign yourself or rely on a leading social media marketing agency UK to help you save time and make your Social Media Marketing Agency UK campaign truly efficient.
So, in the meantime, if you have any questions or need help with your social media campaign from experts, the Serendipity Marketing team is at your service. As a leading social media marketing agency UK, we offer a variety of social media marketing services UK that can help your business increase its visibility and connect more efficiently with your specific target audience.