Did you know that 58% of searches on Google happen from mobile devices? This means that people use more Google on their mobile phones than they are on their desktop computers. So much so that mobile organic search traffic outweighs desktop searches by an extra 28 billion.
Yes, over 28 billion extra searches happen on mobile devices per year than they do on desktop computers.
In this article, we are going to share with you how to generate more search traffic from mobile devices and get higher SEO results as a consequence.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s dive straight into it.
Responsive web design
The first tip we have for you when it comes to optimizing your site for mobile organic search traffic is to create a responsive design.
It used to be where you needed to create a design for mobile and then a separate design just for desktop.
That's a pain.
Do you really want to manage two different designs? Of course not.
Instead, you want one design that works for mobile devices. tablet devices, laptops, and desktop computers.
It just keeps things really simple and the way you do this is by having a responsive design that can adapt to any screen size.
This way, it doesn’t matter where people are entering your web pages from, your design adapts to any device and remains still easy to read.
Website speed matters
The second tip we have for you is to make sure your website loads super-fast.
It doesn’t matter if someone has an LTE phone or it's 5G. Still, you could be in an area that doesn't have the best reception so it takes longer to load web pages and other websites or web apps.
So, by having your site super-fast, not just mobile compatible, but super-fast, it's going to create a better experience that will help you boost your overall search traffic.
And this is because when someone does a search on Google from a mobile device if they land on a web page that takes too long to load, they are just going to click the back button.
And what happens if everyone clicks the back button?
That's going to tell Google that users don't like the site for whatever reason, and Google will lower your ranking and traffic as a consequence.
And you don't want to be in that situation.
So instead, make sure your site loads fast.
Google NP framework
The third tip we have for you, and this kind of goes together with making sure your website loads fast, is to leverage the Google NP framework.
The Google amp framework or the ANP framework ensures that your website is super user-friendly for mobile devices.
When you do searches on mobile devices, Google showcases a lot of results that are ANP friendly, that, in other words, have their own mobile Index.
So, you want to make sure that you have a mobile-friendly design and that you're using the ANP framework because that will help you increase your odds of getting more mobile traffic.
Optimize your header image
The next tip we have for you is to make sure your header image is small.
If your header is really huge, mobile devices aren't that big of a screen you don't want to have people continually scroll and scroll until they can read your content.
Also, make sure your content is also very readable.
You can use a large dark colour that way people can read it really easily and it creates a better user experience.
Alright, now before we move on with the next mobile organic search traffic tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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And once you do that, the next tip is not to put crazy popups on mobile devices.
If you have all these popups that take up the whole screen, people to keep leaving your website.
On mobile devices, it's really irritating.
It isn’t as easy compared to desktop to just exit out and what we found is that when you do too many popups, especially on mobile devices, your ranking starts plummeting.
So, make sure you're not providing a poor user experience because it increases bounce rates, reduced time on site, and decreases overall rankings because it's sending Google signals that your website has a really poor user experience.
Show them everything
As Google has a mobile-first index, you want to make sure you're showing them everything.
A lot of people, with their mobile experience, decide to do something where they show some of the content and then people have to click “load more” so that it improves the load time.
But truth is that by doing that, you're not showing Google all the content and your rankings aren't going to be as high as you are aiming for.
You need to make sure you're showing Google everything, not just all the text on the page but also that you are allowed to crawl the CSS HTML or whatever style sheets it is.
This way, they will be able to know your overall site architecture for mobile and they can rank you higher for mobile searches, generating qualified traffic.
If you need help with your mobile organic search traffic to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.