SM Agency

SM Agency

About the Author

SM Agency is a full-service digital agency specialising in creating emotional experiences through marketing. We rely on the newest neuroscientific methodology and technology which allow us to get +97% precision in audiences’ emotional understanding and +250% campaigns performance growth. Our experienced team helps brands of any nature connect with customers at a deeper level and get the most out of their marketing campaigns.

Today we are going to unveil the last marketing predictions for 2022.

Are you ready? Let’s dive in!

There are a few things that are hurting your marketing, and today we're going to stop them and do cool stuff instead that's going to help your marketing.


Hi everyone, and welcome back to Serendipity Marketing Blog. We're a digital marketing agency with the mission to help small and medium businesses grow by applying psychology to their marketing strategies.


Before we get started, please go ahead and follow us on LinkedIn, Facebook or Instagram.


Today we are going to break down three things that you shouldn't be doing in marketing for 2022, and what you should be doing instead.


In marketing, what used to be the best practices a few years ago, are now a complete waste of time, not for everything, but for most things.


Why? Because everyone else is doing them.


They're super saturated, they're super competitive, and they don't work as well, so you got to start doing new things.


As our motto at Serendipity Marketing, “Because Emotions Move the World” is because the future of marketing is mainly emotional.


There are activities that aren't really going to help you get a lot of progress, generate a lot of revenue, or create an impact for your clients or your own business. Especially if you're working as a marketer for multiple clients or you are trying to grow your business on your own in terms of marketing.


What are the new marketing trends for 2022? Let's go over these activities!

1. Manual, repetitive marketing tasks

We hate to break it down for you, but if you're doing some of these tasks manually, you're setting yourself up for failure. Back in the day, we used to see a lot of people doing SEO research manually, instead of doing tools. Let's say you are writing a piece of content and you want to rank specifically for the keyword, like cats bed.


You would go to Google, you would search for that keyword, analyse the top 10 sites. Manually, one-by-one, the top positions. See what they rank for. For other keywords, the links that they're getting, their title tags, their meta description, and the list would go on and on.


Nowadays, we just plug in those URLs into tools like Ubersuggest, Moz, Ahrefs, Semrush and it tells us what's working, what's not, who's ranking, what keywords they use, what other keywords they rank for. And if you do this, you'll save time.


By the way, have you subscribed to our newsletter? That's the best way to stay up to date with the latest in small and medium business marketing. Be sure to do that here.

2. No value marketing efforts 

Number two, running marketing efforts that provide no value at all when it comes to revenue. Here's what we mean.

Social media marketing is great. SEO is great. Paid advertising is great, but if they don't drive revenue, what's the point? We have a lot of people telling us, "This new social network came out called Clubhouse. You need to check it out." This was back in the day. Do you know what we did? We barely participated in Clubhouse. Why? Who wants to be on a social network that you actually had to be there all the time? How were we going to generate tons of revenue from that? There was no way to link out to our site.


But you need to look at the ROI. If you're not getting a ROI for a channel, try conversion rate optimization. That's the effort or the marketing strategy of taking those visitors and converting them into customers. Or you may try to do Instagram stories where you talk about your product and tell people to swipe up so they can buy from you. But when you try a handful of these tactics, and eventually if you're making very little ROI. We’re not saying push away that channel and neglect it forever or not even do it, because there's some value in building a brand and you need to be there for your customers to communicate with you.


Did you know that over 84% of consumers want to be able to communicate with people, businesses that they interact with or people they interact with and do business with through social media? You need to be on these channels. But if they don't produce a ROI, you don't need to be on them 10 hours a day. Figure out the right time for you and trim them down. And then focus the extra hours that you've saved on the channels that provide a better ROI.

How much should you invest in Digital Marketing?

3. Studying marketing disciplines that you're not applying

We write about marketing. What's wrong with reading all our articles and that's it? Well, if you just do that and you don't implement anything, you're not going to get results.

Leave a comment below, be honest. We’re here to help. That's why we’re telling you to be honest.

How many articles have you read and how much of it have you actually applied to your website? Or your business or your client's website? If you're barely applying anything, stop reading our stuff. I know that it hurts us to say that, but it's best for you. We don't want you to keep reading and watching our stuff, over and over again and not implement anything. You can watch some of our stuff, you can read some of our stuff, but spend more time implementing than trying to learn from us. That'll get you better results than just reading our stuff or someone else's stuff.


If you need help with your digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.


Remember, the new marketing for 2022 applies to emotions. "Because Emotions Move the World” is because the future of marketing is mainly emotional.


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