Hold on, hold on, hold on…are you telling me that high-engaging content is strategy based?
Yes, that’s exactly how it is!
No content with no strategy behind is able to grab your target audience’s attention and drive a high percentage of them to your business.
I am sure you probably knew this already, but maybe you don’t exactly know where to start from.
No worries, in this article, I am going to walk you through 3 powerful strategies that successful companies use to explode their content.
After reading this post, you’ll be able to generate better results through your digital marketing straight away.
I know, it’s a huge affirmation. But I tell you, read until the end and start using these principles and you’ll see that I was right!
So, let’s no spend more time with the introduction, and let’s go straight to the point.
Where should you start?
The very first step any business must take, whether they are just starting or they want to generate better results, is to get to know very well their target audience.
Did you know that more than 75% of businesses don’t have a clear idea of who their ideal client is?
Most businesses think that just knowing their ideal customer’s sex, age, location, and income is enough.
Yes, it might be enough to generate some business, but what if you want to scale your business?
Well, in that case, that’s not enough!
Do you think that Amazon, that have affirmed themselves as the biggest online retailer, could reach that level of success just by knowing that small information?
They constantly analyse their ideal customer, getting to know them deep inside, as they want to generate a specific message for them.
And that’s exactly the key. Communicating the right message in the right way for your target audience to be positively impacted and induce them to go through the buyer’s journey.
So, how can you get inside your ideal customer’s head?
The key to persuading people through communication is empathy.
The more you know about someone, the more you can communicate with them so that they can feel identified and understood with what you say and most likely will trust your business as a consequence.
Once you know your target audience’s problems, desires, behaviour, and emotions, it will be much easier to communicate with them in a more emphatic way and drive them to trust you.
If you want to learn all the steps to do a deep audience analysis and uncover your ideal client’s deep hidden emotions and behavioural patterns, click here to check our full Audience Analysis Guide.
That’s great, but how can I use the information from the audience analysis and make the right emotional impact on my ideal client? – you may think.
Well, this factor goes into neuropsychology, and, luckily for you, neuropsychology is so radicated into marketing that when they meet, they take the name of Neuromarketing.
Neuromarketing basically merges traditional marketing strategies with neuroscience and attempts to understand what influences consumers purchase decision making.
Neuromarketing studies are conducting with the use of eye-tracking, facial decoding, EEGs, and other tools to assess subconscious customer behaviour while they are subject to specific stimulation.
All the neuromarketing techniques generated by these studies can be applied to any type of content you may want to use on your platforms.
So, here I am going to explain to you 3 of the most efficient neuromarketing techniques for your content marketing strategy.
1. Infuse Content with Emotions
The human brain is instinctively excited by emotions, mainly the primal ones that we all quickly identify with — happiness, sadness, envy/jealousy, and anger.
Abd purchasing is mainly emotional behaviour. People most likely buy when they are subconsciously emotionally pleased.
Positive emotions stimulate the brain so we can experience the pleasure positive emotions trigger.
Negative emotions also stimulate the human brain but, this time, to prepare us for the need to protect ourselves from the negative feelings experienced.
So, depending on what your target audience’s main driving emotions are, you will want to stimulate them to induce your ideal clients to go through the buyer’s journey.
When a user’s brain is pleased by what they see, they are more likely to consider purchasing.
How much should you invest in Digital Marketing?
2. Tell a Story
Storytelling carries a variety of common human emotions. We all feel less lonely and disconnected when we know that others do experience the same emotions as us in the same way we do.
Telling a story has the power of making people identified with the context and shows that we are not strangers to one another but unconsciously connected by the universality of shared feelings and experiences.
Telling a human story about a product or service is a powerful neuromarketing technique that successful companies use in their content to sell their product.
3. Surprise the Jaded Consumer Brain
Another powerful neuromarketing technique to make your content even more engaging is to focus on simple but unexpected word choices.
Let’s make an example; if instead of writing the monotonous cliche “all that glitters is not gold”, you can make it different and entertaining by renovating it as: “all that glitters is not another company’s diamonds”.
You could use this if you are a jewelry business and you want to compare your diamond rings with lesser quality diamonds proposed by another business.
This works because being unexpected stimulates the innate curiosity of wanting to know more about it.
How can you get effective Neuromarketing for your business?
Serendipity Marketing is a leading full-service digital marketing agency London expert in applying neuromarketing and psychology science into digital marketing.
Our unique methodology mixes marketing strategies with psychology science, allowing us to uncover your target audience deep driving emotions and create a powerful strategy able to lead to increasing your visibility and revenue.
We bring the emotional marketing available, so far only for elite businesses, to any business, generating the results you are hoping for. Thanks to our approach, we make it reality!
Rely on a leading digital marketing agency London expert in neuromarketing and psychology science, such as Serendipity Marketing, to empower your marketing and constantly drive new clients into your business.