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The very common myth about duplicate content results in a Google penalty. But, it doesn’t, as per Google Search Central guidelines. The majority of duplicate content, according to Google, are harmless.
However, even then, failing to address duplicates will damage your ranking and performance just as much as being penalized, as it will have a detrimental impact on your search results and sabotage your SEO efforts.
Making sure that your content is original and in line with your brand values and offer will be rewarded with major authority on search engines, generating higher visibility and engagement.
So, what is duplicate content?
Duplicate content refers to large chunks of duplicate or equivalent content that exist on a single domain (such as the website) or across several domains. Since duplicate content is not harmful or misleading, Google does not impose a duplicate content penalty.
Dupes, as Google refers to them, can happen by mistake or by no fault of your own. The below are examples of situations that lead to duplicate material on the same or different websites:
• You have a webpage that can be viewed through a number of different URLs.
• You duplicated material through several sites.
• Content from your website was scraped or copied by another website.
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How Does Duplicate Content Affect SEO?
Identical content will hurt your search engine rankings in a variety of ways. So, when it comes to the issue of how duplicate content affects SEO, is it terrible in general or is there an exception?
Duplicate content has a negative impact on SEO. Despite the fact that is it will not be penalized by Google, it would not help you outrank your competitors.”
Let’s look at why it’s doing more harm than good for your SEO.
Loss of Traffic
Website owners aim to score high on search engine results pages in order to increase site traffic (SERPs). This target is thwarted by the appearance of errant duplicate copies.
Ruined SEO Rankings
External backlinks can be received by any of your pages if they are accessible from separate URLs. This divides the relation equity between them, lowering the odds of rating the most relevant version on the SERPs.
Syndicated material or content that has been republished on other platforms with your permission will sometimes outperform you in the rankings. If you send out a lot of posts, infographics, photographs, and press releases, you should be aware of this issue. To stop making expensive errors, you can also employ a team that specializes in SEO content writing services.
Is there a duplicate content penalty?
Google does not levy a charge for duplicate content.
However, Google considers duplicate material on the website to be a signal. It interprets similar (or nearly identical) content as an indication that the site doesn’t have any original and useful content to give users.
This results in lower rankings for the website, which has an effect on visitors and sales.
What if you have duplicate content?
There are a few things that can happen if you have a lot of redundant material on your website, including:
• Lower ranking in search results
• Consumers who are dissatisfied with a product and want to hear more about it.
• Less traffic, orders, and leads on the website
You don’t want to end up in this situation, which is why it’s important to be proactive about repeat content. Although your site which include certain material that is similar or almost identical, you want to build a website that is almost entirely unique.
How To Successfully Avoid Duplicate Content
Without a firm understanding of technological SEO, repairing the harm incurred by duplicate material would be difficult. As a result, it’s best to prevent duplicate material entirely. Knowing how much duplicate material is permissible doesn’t change the fact that duplicates are terrible for SEO and can be avoided at all costs.
Duplicate detection and correction, on the other hand, is a time-consuming operation. The next move is to enlist the help of more seasoned hands. A trustworthy content writing firm that specializes in SEO content writing will help the SEO efforts tremendously.
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How to fix duplicate content on your website?
“How does SEO impact duplicate content?” But the fact is that deleting the material is the only way to remove any risk of being penalized.
If you want to take your content development to the next stage, you can use the following strategies or hire a content writing firm to do it for you:
• URLs that are canonical. As Google discovers duplicates on the pages, it uses ranking signals to decide which edition is the better and crawls it more often. You can consolidate connection signals and tell Google which version you want by using a canonical URL. This can be done via the sitemap or by using a rel=canonical header in the page answer.
• Redirects with a 301 : This permanent redirect sends a lot of the rating signals back to the original URL, allowing it to gain momentum in the search results.
• Managing URL parameters: This collection of canonicalization options instructs Google to ignore rather than add those parameters. While each alternative will increase your search performance in a particular way, you will boost crawl quality and ranking importance in general. Consult a content writing firm that specializes in website content writing services to get you started.
• Rel=”alternate”. You should tell Google whether to use the alternative pages for localized pages that have variants for different languages or areas.
• Checker for duplicate material on a website. Use this automatic app to keep track of scrapers who are attempting to steal your connection juice. However, keep in mind that not all Google duplicate content checker services are the same.
Value of Creating Original Content
Original content is beneficial in more ways than one when it comes to standing out in a competitive digital world. It will also assist you in achieving other objectives. Consider this: no one likes to hear what they’ve already read, even though it’s written by someone else. Unoriginal content, as well as bland or unnecessarily promotional content, will erode your reputation and create a barrier between your brand and your target audience.
However, creating and distributing original content will make a big difference in your efforts. The following are 5 significant advantages of producing and distributing original content:
- It’s great for engagement.
- Establish Authority and Increase Credibility
- It positions you as a leader in your industry.
- It helps increase your SEO.
- More Social Shares and Comments
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How we can help you to eliminating duplicate content on your website?
Serendipity Marketing is leading digital marketing agency London that helps companies and business to grow by providing digital marketing services.
As one of most leading content marketing agencies UK, Serendipity Marketing will help you develop high-converting content writings services integrated with on-page and off-page optimization to ensure target audience better Google’s webmaster guidelines and boost your revenue.
Rely on an expert digital marketing agency London to boost your digital presence.
