Social Media Marketing Agency UK
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If you are wondering which platform is better to advertise on between Google and Facebook, this article is what you were looking for.
Like many things in life, it all depends on several factors. Google ADS and Facebook ADS have different benefits.
Both can be useful depending on what you need and obviously where your target audience is.
So, for you to analyze which one is best for you to promote your campaigns, I will leave you a list of the main differences between the two.
If your budget is large, obviously you can take advantage of both of them at the same time and have even higher visibility and positioning on the web.
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At this level, they have many similarities, none is better than the other. You just have to learn to perfect one first and then spend some more time on the other.
As a first thing, I recommend Google Ads more for retargeting. I rely on Google Display to show banner ads to those who have visited the page or have shown somehow interest in our products and services.
But for this, you have to invest a little more in Facebook, because you need a volume of visits to be able to do the retargeting.
On the other hand, you also need to evaluate the tracking codes of the two platforms if you want to be able to apply this same strategy.
– Facebook Ads allows you to segment your audience through a lot of data:
- The territory where you want to promote your campaign
- Age and sex of segmentation
- Education
- Any interest you need
- Even the device that users use allows you to segment
– Google Ads has many similarities but its strength is through keywords in the search processes. Also times and territories of the ads.
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Google Ads would become a platform for paid searches and almost always its goal is to bring traffic to a web page.
Although you can search for the same thing with Facebook Ads campaigns, the latter focuses more on making yourself known, on improving your brand’s branding.
So, the advertising scheme for each one is divided as follows:
– Google Ads:
- Searches
- Advertising on Youtube
- Gmail
- In applications
- Google maps
- Shopping and display network.
– Facebook Ads:
- Social networks (Facebook and Instagram)
- Facebook Messenger
- Market place
- Fan Page
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The main thing is to understand that Facebook Ads is much cheaper to launch campaigns than Google Ads.
Although the cost per click can vary depending on the type of campaign and whatever you sell, both platforms will only charge you for the clicks that are made on the ad and not for the number of times it is shown.
So, if your budget is limited to start advertising your ads, I recommend starting with Facebook.
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At this point, the difference is quite noticeable, because as you know, Google Ads only allows you to display texts in the ads through searches, while on Facebook you can include an image at the top of the ad and some descriptive text on top.
If you want to share images or videos through Google, you can only publish them on its display network.
Many users get carried away by the visual when buying so the image carries a lot of weight.
Facebook has the upper hand at this point as Google’s design is very limited. However, Google does enjoy the benefit of testimonials.
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When choosing which one you could start promoting your products or services with, you should consider that the Google Ads and Facebook Ads audiences have different goals.
At Google, users start the search process because they have a need; on Facebook, they are already on social networks for entertainment, and there: boom! The ad appears.
The dynamics are totally different, Google wants to solve problems and Facebook takes advantage of the time you invest in its platform to investigate your interests and persuade you with ads.
[/vc_column_text][vc_cta h2=”How much should you spend in Marketing?” h2_font_container=”color:%23ffffff” h2_google_fonts=”font_family:ABeeZee%3Aregular%2Citalic|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”custom” add_button=”bottom” btn_title=”I want to know my marketing budget!” btn_style=”custom” btn_custom_background=”#dd8500″ btn_custom_text=”#000000″ btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” btn_link=”url:https%3A%2F%2Fserendipity-marketing.com%2Fen%2Fcalculate-your-marketing-budget%2F|title:Calculate%20your%20Marketing%20Budget||” custom_background=”#141e2b” custom_text=”#ffffff”][/vc_cta][vc_custom_heading text=”Other differences between platforms” font_container=”tag:h2|text_align:center|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”bounceIn”][vc_column_text]
Facebook has 2.3 billion registered users and Google has more than 2.4 billion.
Both have conversions but Google has more than Facebook due to the fact that users go there for the purpose of purchasing the products.
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Remarketing campaigns can be carried out on both platforms and thus boost sales.
Both are adapted to any type of business to promote campaigns.
In Google Ads and Facebook Ads, you must be constant and precise for your strategy to work.
So, at the results level, maybe the prices in Google Ads, when you use it directly to attract leads, can go up.
But think about it: Google is the largest search engine in the world and you don’t have to obsess over the expensive.
There is a huge price difference, but until we see the final metrics, we can’t determine if Google is really as expensive as it sounds.
If you get to run both, your business will grow exponentially.
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How can you get high results with your Google or Facebook Ads campaign?
Serendipity Marketing is a leading social media marketing agency UK that provides social media advertising services in three different languages – English, Italian, and Spanish – leading businesses all over the world to grow their visibility and presence online.
Our unique approach, thanks to the mix of marketing strategies and psychology science, allows us to create and run more specific ads campaigns, getting higher results.
Rely on an expert social media marketing agency UK to create and run your Google and Facebook Ads campaign and accomplish your goals.
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[/vc_column_text][vc_column_text]Digital Marketing Agency London[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
