Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
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In this article, we are going to show you the best digital marketing practices to increase your sales. Now, there are actually two strategies that you can use right out the gate to increase your conversions.
So, let’s get straight to the point.
If you think about that, a lot of times you get to a digital marketing product, and perhaps you just see a long form sales page.
This means that there's no video on it or anything like that. It's just written out. It's just a sales letter.
Another case scenario is when you come to a sales video and it just has a video with a buy button.
There are much better ways to display your products or services online that will surely increase your conversions. And let us go ahead and show them to you.
1. Social Proof
The very first thing that we want to have on the page is social proof. Testimonials are going to increase your conversions right off the bat.
So, how do you get testimonials? Well, you can have a call to action for your testimonials once you start getting customers. Then you can simply ask for testimonials.
Hopefully, your products get good results for your members and so you can ask for testimonials once you start getting customers in the front door.
If you don't have testimonials to start off with, don't worry about it. Get your product out there, you can select a limited number of people and offer them your product for free in exchange for a testimonial.
This way, you can easily get testimonials and increase conversions over time.
Testimonials don’t have to be formal. Let’s imagine that you get an email from one of your customers saying something like “I am getting great results thank you!”, you can still use it. Every feedback can be social proof. Even in the case that they reach out to you on Facebook and share their experience there. Just take screenshots and collect a folder on your desktop.
These are social proof testimonials that you can use on your website or on your social media in case they are part of your marketing strategy.
Alright, now before we move on with the next marketing practices, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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If instead you're an affiliate and the product is not yours, what you can do is you can include testimonials from your supplier and use them on your web page. that you know that the product.
For example, let's say you're an affiliate and you want to sell a product. What we would recommend doing is creating a bridge page so your funnel would look something like:
- you have a capture page that collects emails,
- then it would go to a bridge page and on this bridge page, you can have a little video introducing yourself.
A bridge page simply bridges the gap between collecting the emails and the offer. And the bridge page will always increase conversions.
Then if you have a bridge page with a welcome video and then it has testimonials on that same page, before you even get to the sales page, this is what’s going to increase your conversions.
After this, it’s when you present the sales page for the affiliate product.
So, if you're an affiliate, we highly recommend building your emails list first, going to a bridge page after people opt-in, sending people to a bridge page, and then going to the sales page.
This way, you're going to increase your conversions very quickly.
For affiliate products, most of them are going to have Facebook groups where customers can congregate. These Facebook groups are another amazing source of testimonials as there it’s where people talk about the product.
Don't do fake testimonials obviously. That isn’t good to do. Find testimonials, place them on your bridge page and you'll be good to go.
2. Add Bonuses
Having very valuable bonuses will entice even more people to buy your products or services. It could be a discount on this purchase or on a future one. It could be a discount on the monthly membership fee if they opt-in for the whole year. It could be a first month free trial. And more.
Don't let your bonuses be cheap. Make them actually high quality. The concept behind bonuses is to generate in users’ minds the idea and feeling that they are going to make a great deal out of the purchase.
The social proof helps them see that what you offer works and is actually valuable for them. The bonuses are that extra push to overcome any last objections and incentive them to take action.
These are two easy ways that you can use straight away and that will help you quickly increase your sales whether you sell products or services.
If you need help with your digital marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
