Company Overview
Kangen Water® is alkaline water produced by Enagic’s alkaline ionizer and water filtration machines. This brand was launched in Japan more than 40 years ago and grew to become a global leading business in the industry. We got approached by a branch based in Toronto, Ontario, for the realisation of a web landing page and leads caption process automation.
Description of the project
Improve leads caption through a persuasive landing page. Develop and implement, and automatise a digital marketing process to capture qualified leads and increase their conversion rate.
![full web kangenwater min](https://usercontent.one/wp/serendipity-marketing.com/wp-content/uploads/2022/03/full-web-kangenwater-min.png?media=1657819151)
Solutions
We started by studying their target audience, identifying their problems, behaviour, and internal motivations related to their business industry, using our customer-centric methodology. We used this data to create a landing page able to touch the right spots for higher engagement and retention, driving users down the page and taking action.
![smartmockups l0hw16o0 min](https://usercontent.one/wp/serendipity-marketing.com/wp-content/uploads/2022/03/smartmockups_l0hw16o0-min-1536x1297.png?media=1657819151)
We used
- Persuasive copywriting,
- Simple yet attractive layout,
- Psychological techniques along the page to generate a strong positive impact and induce users to enter the funnel.
We also
- Made the page fully responsive on any device,
- Automated the leads caption process, making everything absolutely automatic and helping the conversion process as a consequence.
![smartmockups l0hvs47f min](https://usercontent.one/wp/serendipity-marketing.com/wp-content/uploads/2022/03/smartmockups_l0hvs47f-min-1536x964.png?media=1657819151)
![smartmockups l0hvuxq8 min](https://usercontent.one/wp/serendipity-marketing.com/wp-content/uploads/2022/03/smartmockups_l0hvuxq8-min-1536x1014.png?media=1657819151)
Industry
Alkaline Ionizer Technology
Location
International
Involvement
Landing Page Creation
Process Automation
Visit