Selling an eCommerce product isn't as easy as just throwing up a site, throwing a landing page, and saying "Hey everyone, go check out my product and buy it" or telling your friends on Facebook "Hey, I started this store. Buy my products."
This doesn't really work, sadly.
Even though someone could be your best friend, they're probably not going to buy your product.
And if you tell them to, they may do it but might be going to make your relationship with your friend awkward.
So, what should you do?
In this article, we are going to share with you what you should do to get more eCommerce sales.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
Before we get started, please go ahead and follow us on LinkedIn, Facebook, or Instagram.
Before we get started, we have a question for you; How many of you are struggling to generate sales from your eCommerce product? If you are, leave a comment below with yes, if you're not, leave a comment below with no.
This way we can know better the type of content to create to help you out furthermore to grow your business and boost your sales.
So, there are a few things that you need to do to increase your eCommerce sales, but it all revolves around one thing.
Let’s get straight into it.
Survey your audience
Why aren't you converting? Why aren't people buying? Well, you have your own ideas. We have our own ideas. But you know what? None of them are really good.
Opinions don't matter. All that matters is what your potential customers are telling you.
By surveying them, through tools like Hotjar and SurveyMonkey, you can end up finding out why people are converting and why they're not.
For the people who aren't, we have some questions like "What else would you like to see on this page?" "Why didn't you buy this product?"
They'll tell you why and once you get 30, 40, or 50 responses, you'll have a good understanding of the changes you need to make.
If you don't answer the objections that your potential customers are having, you're not going to convince them to buy your product.
This is why 99% of your website traffic doesn't convert into a sale.
And this is also why even when you run paid advertising, you find yourself spending all that money, but for some reason, the numbers aren't working out – meaning that you get to spend more money than what you end up making.
But the moment you survey people, you'll get a clearer understanding of the changes that make sense for you to make.
Test the changes
Don't just make those changes to your landing page and believe that you are absolutely good to go.
You need to run an A/B test as sometimes when you have the statement, and you even make those changes, it doesn't necessarily help you with sales.
We know it may sound bad, but you may not have enough survey responses, or the change you have made could be a bad one, or you didn't make it right.
There are so many reasons why, sometimes, things just don't work out.
But when you run an A/B test, you can really see what’s working and what isn’t.
You can do it through a WYSIWIG editor, which, in other words, means that you don't need to be technical.
Alright, now before we move on with the next eCommerce product page optimization tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in Digital Marketing?
Re-survey
The next thing we want you to do to increase your eCommerce product sales is, after you run your AB Test, and by this time you should see good results, to resurvey your audience.
Find out what other changes you can make to improve your commerce page and get even higher results.
It’s all about optimization, isn’t it?
So, by doing this, you're going to get more feedback to keep adjusting your page and watch your numbers get better over time.
So, by continually getting feedback and going through this whole process over and over again, you'll start noticing that you're going to be getting more sales.
Look at the checkout flow
The fourth step we have for you is to not just survey people on your product page or your homepage, you have to look at your checkout flow as well.
Survey people when they're on your checkout page, and find out from them if they're there idle for like 40 seconds, 50 seconds, a minute, and they're not doing anything, what else could we do to convince them to buy?
When you get that feedback from people, you can then go modify your checkout pages, which is where a lot of eCommerce stores have a ton of drop-offs.
In many cases, most eCommerce product stores are seeing 70, 80, or 90% drop-off just on their checkout page.
And by improving it based on the feedback you're getting from people, you'll notice that your conversions can go up.
And again, you don't want to just make the changes, you've got to run another A/B test to make sure you’re going in the right direction.
This ensures that the changes you're making are going to provide you with more revenue.
Conclusion
So, if you follow that whole process, what you'll find is, that your overall eCommerce product sales will go up.
Now, when you're running these tests, you're running these surveys, you don't want to just get survey data over a day.
Do it over a period of time. Four days, five days, seven days.
You need to have at least 30 to 50 responses. When you get quantity, you'll start seeing patterns, and you want to focus on the patterns.
You don't want to focus on that one person who tells you "I don't like the colour of your site."
You want real, tangible feedback like "The reviews weren't that great." Or "I couldn't really tell what kind of product I was getting because your pictures were blurry."
When you get a lot of feedback, that's when you can identify patterns and know the meaningful changes to do.
And that's when you should make that changes because multiple people told you they had issues with the same things.
If you need help with your eCommerce product page optimization to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
