As a local business, you are surely aware that most people use Google to find local places that offer the solution they are looking for. And what they often do in these cases is that they use the “near me” words for their searches. Ranking high for the “near me” searches will be extremely beneficial, and it isn’t that difficult if you follow the right local SEO tips.
In this article, we are going to break down for you how to rank high in local SEO for search terms including “near me”.
So, let’s get straight to the point.
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Geographic relevance
The first thing you need to do whatever you want to rank for is to type it on google plus the “near me” and you'll see all the localized sites that Google is pulling.
From those near me listings, make sure you get listed there. By getting listed there, it helps tremendously because if they're pulling from those sites and you're there, there's a higher chance that you're going to get listed.
If you live in London, you want to make sure you're listing the local landmarks town lines as well as an old school like driving directions to wherever that you're servicing.
So, on your website, there are probably a lot of suburbs in London, right? And what are some of them? Chelsea, Soho, and so on.
So, on your website, you want to list all the little subsections of London or whatever city you're servicing, all the landmarks, all the town lines because they could be all close to each other and you even want to go as far as putting the localized old school directions from how people get to wherever they are to you.
By doing that, you're going to be much better off in getting more traffic.
Localized number
You also want to make sure you have a localized number.
You want to localize numbers so people know that you're there, you're in person, and you are not one of those sites that have near me listings for every single city in the UK and they are not really near.
Alright, now before we move on with the next local SEO tips, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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Reviews
So, in addition to that, when people look for services near them, whether it's plumbing, dog sitting, or dog walking, they also check out your overall company or you and how you're doing overall.
So they may go to Yelp in those national services to type in your name to see how many reviews you have and if you’re legitimate.
So, make sure you ask people who have a good experience to leave a review on whatever site whether it's Google or whether it's on. Yelp or whatever it may be, because it helps create legitimacy as, even if you're not ranking at the top by having more reviews, people be more impressed, and Google will more likely list you.
This about this, when you do a search, Google has a local pack, and let's say they pick three listings and the number one spot has 10 reviews, and the number two spot has 7 reviews and you're the third spot.
If you get a ton of reviews and you get to have 50 or 100 reviews, what you'll find is that a lot of people will click on the listing with more reviews – meaning that they click on you more than the other two.
And this will eventually push the other two down and push you above them.
Conclusion
Follow those tips you'll get way more traffic for people looking for your business or your service near you.
Also, let us say that just the very fact that you're reading this article and are willing to follow these tips, sets you so far apart from all the other local businesses.
So, just know that you're already killing it.
Because when we talk to most localized businesses, they're like “We get our business from word of mouth and we hand out flyers to community businesses around us”.
And that’s ok, but there's the internet and most people use it especially o their phones to find local businesses.
So, yes you should still do those offline tactics, but you should also use digital tactics as well if you want to stand out from your competitors and drive more customers to your place.
If you need help with more local SEO tips or with your SEO marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
